Chapter 3
Incident 2 So, What‘s Affirmative Action?
3-23. Explain why Supreme must submit an affirmative action program.
The supreme had to submit an affirmative action program because they had a low bid.
3-24. Generally, What should the program be designed to accomplish?
Supreme began doing small shopping centers and multistory office buildings in addition to work in its traditional area of specialization.
3-25. in conducting a utilization analysis, Michael discovers that although 30 percent of the general population of construction workers is black, only 10 percent of Supremes’ employees are black. According to affirmative action, what is Supreme Construction required to do? Michael was given increasing responsibility, and the company continued to success, although with a few more projects and a few more employees than before. In 2012, Michael approached his father with a proposition: ‘Let’s get into some of the bigger projects now.

Baby Boomers were born just after World War II through the mid-1960s. Corporate downsizing in the 1980s and 1990s cast aside millions of baby boomers. Companies today place considerable value on their skills, experience, and a strong work ethic, characteristics that many boomers possess.
Generation X is the label affixed to the approximately 41 million U.S workers born between the mid-1960s and late 1970s. Generation Xers differ from previous generations in some significant ways, including their natural affinity for technology and their entrepreneurial spirit. Generation Xers recognize that their careers cannot be founded securely on a relationship with any one employer. Gen Xers are focused on gaining transferrable skills so that they can be ready should they no longer have a job.
Generation Y comprises people born between the late 1970s and mid-1970s and mid-1990s. Generation Yers-often referred to as the echo boomers,