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Christmas Advertisement Analysis: Beats Pill-Hands To Myself

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Now, we can take a look at some advertisements that show more of a submissive undertone. As discussed in the article, these type of advertisements portray women sexually, as a prize or as a prop for mere entertainment purposes.
One of my favorite singers and actresses, Selena Gomez, is featured in a “Beats Pill-Hands to Myself” commercial. In this advertisement, the “pill” is shown off for its great quality in sound when Selena’s song “Hands to Myself” comes on. Yet, this commercial goes over the top when she is featured as only wearing a bra and underwear, rolling around in bed sexually and dancing in the mirror. In accordance to the article, this commercial fits perfectly with the fact that Selena Gomez is used as merely a prop with her “excessive skin exposure” and her body as the main representation throughout the commercial.
The second advertisement displaying submissive undertone is Carl Jr.’s “All-Natural Burger” commercial recently featuring Charlotte …show more content…
When we think of Victoria Secrets we think sexy because this company has its reputation of supplying sexy lingerie and clothing. The most recent Christmas advertisement from 2015 shows many different models whispering sexual sayings, such as “tell me you love me,” “tell me you want me,” “tell me you miss me,” and “excite me.” Going back to the article, this commercial is a perfect representation of women being sexualized in advertisements and the female body being used as a means of selling the product at hand. Although this could be both a male-targeted and female-targeted advertisement, it sends a message to women that they should look like those models in the commercial and be sexy like that, overall selling their bodies in order for men to want them. Also, it sends a message to men that if they buy women this type of lingerie then they will be whispering the same thing the models did to them, overall asking for things like sex from

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