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Christmas Carol

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D1: unit 5
The way the media presented the MMR case in front of the public created a great contribution towards the public perception. It has also had a negative impact on the scientific information, which was given out parallel to the rumors regarding the link between MMR vaccine and autism.
In 2003, a science based film named "Hear the silence” has influenced the media by naming Dr. Wakefield as "Bad Scientist" [6].This seemed to have disregarded the value of a scientist and his knowledge in front of the public. On the other hand, the media have done their best to emphasize the MMR vaccine scare by putting headlines " MMR LINKED TO AUTISM" in newspapers like the "EVENING STANDARD" [6]. All of this highly influenced people’s thinking and resulted in a lot of parents refusing the MMR vaccines for their children. However, when Dr Wakefield’s theory got proven as a "Swine flu outbreak" as said in an article of Media Influence, it opened people’s eyes about the reality behind the false link.
The impact of the media on public was made by using Sensationalistic Language to attract the public’s attention. It is a sensitive topic because it questions parenthood and whether the parents are taking the right decisions for their children’s health. Whilst this aspect was important, media also sketched scientists as respected and intelligent human beings who are not meant to make mistakes. So why was it that they destroyed this image in front of general public? The answer can be that partially, media runs on headlines or the big disastrous news that can be fed through every home television in order to get everyone’s attention and run big news channels. Same is the case for reporters who write articles for the newspapers.
Interestingly, this historical case of the supposed link between the MMR vaccine and Autism, media contributed on a huge scale by spreading the news like fire through their news feed without having solid evidence of this claim. Even the person who suggested the supposed link, Dr Wakefield was not against the MMR vaccine. He suggested whether there was a link or not but the media caught it to spread the news across the country within days. The media blew up this specific issue in public by playing with the feelings of worried and petrified parents.
In an essay of the MMR vaccination debate by Kate Ho, many different opinions by the public were mentioned. It came across that people questioned the safety of MMR vaccine. David Elliman, a consultant at St George’s Hospital stated “There is overwhelming evidence of the safety of the combined MMR vaccine. No study has shown a link between MMR vaccine and autism and bowel disease, whereas a number have produced evidence that there is no link” [3]. This emphasizes that there are multiple evidences and strong letters, supporting the vaccination for immunizing the children's. In the other view of Merck and Co express, about the unsafety of vaccines by saying “No vaccine is 100% effective and 100% safe" [3].This then questions the reliability of the vaccine and demonstrates how the media coverage influenced people’s perception and made them develop doubts regarding the MMR vaccine.
The media increase the fear of MMR vaccine and referred to it as cause of autism but in the Dept of health press conference in 2001 on 22nd January, the government was trying to win the war against the words said by Dr.Wakefield. Dr.Elezabeth Miller said “The safety of MMR has been looked up with extremely independent research groups who have then concluded that there is no such link between MMR and Autism" [2]. However, the public then raised an issue with this stating that if there was no evidence, this does not necessarily mean that there would be no evidence in the future either. Worried women who had young children waiting to be vaccinated raised this specific worry in a documentary on MMR vaccines.
In effect, media had played a huge contribution by putting forward the issue in a negative way but on the other hand, after the MMR vaccine scare was proven to be a hoax and the combination of worthy results by multiple researchers in various countries were publicly known and provided as evidence, it provided an insight on the actual truth. This suggests that science is totally based on evidence and hypotheses are made but without evidence, they hold no basis. In a survey of public perception by medical students concluded that 70% people said that they believe that mostly scientist always came up with the true theories or ideas but 30% had different views about scientific theories [1]. The reason behind this we could simply detect by the evident case of MMR scare of how people become victimized to a false theory that has no strong evidence behind it.
In BBC News on 19 May, 2003, 06:19 GMT 07:19 UK it was shown that 48% of people think that when it comes to health safety,the journalist shouldn’t report the theories until it has been proven to be correct by science or confirmed and accepted by researchers. The 30% of public in the public survey stated that Dr.Wakefield’s concerns about the vaccine should be reported worthy [5]. However, many scientists throughout the world rejected the association because for years, MMR vaccines have nearly almost eradicated these fatal illnesses in children and adults likewise. This survey is just an example of media’s influence on the way public thinks and how it can challenge the trust that we have in scientists or science as a society.
The social media has always impacted public perception. In a survey of 30 people did by medical students in college, we find 80% people from the general public thinking that science has made life much easier in understanding the nature of life. Although, 20% of the public thinks that science is getting harder to understand and science is a posing threat towards how we should lead our lives [6]. These surveys do make one think about the varied thinking approach in our general public.
In conclusion I feel like the media connect different aspects and figures to make news e.g. the scientific figures from the perception of science and then the public perception regarding it. Media tends to have a positive impact on the public but in sensitive issues such as the one of MMR vaccine and the autism link, media influence has resulted in many people risking not getting their children vaccinated and it has increased the cases of children suffering from measles, mumps and rubella. So it is of utter most important that media uses information with a firm basis and evidence before quoting it so the information conveyed to the public has truth and it also maintains the respect that we hold for science and scientists in our society.

1. Maryam, survey on (perception of science, unit 5), 2015, 09/20/15.
2. Published on 3 May 2012, MMR vaccination documentary 2002, access on 10/10/2015 and can be accessed by https://www.youtube.com/watch?v=cpyjnys3Nf0.
4. Kate ho the MMR Vaccination debate, 2015, accessed on 11/05/15 can be accessed by this following link http://homepages.inf.ed.ac.uk/s9904132/MMR.pdf.
5. http://nrvs.info/faqs/vaccines-and-autism/.
6. BBC News, Parents misled by over MMR, 19 May, 2003, 06:19 GMT 07:19 UK http://news.bbc.co.uk/1/hi/wales/north_west/3038607.stm
7. Published on 27 Feb 2013, Drama/movie about Dr. Andrew Wakefield & the parents of vaccine injured children, accessed on 11/04/2015 can by open by following link https://www.youtube.com/watch?v=FkYGSGKI16Q

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