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What are some of the qualities of effective persuasive writing? How do Cicero’s strategies help to prepare us to address specific audiences? Please give examples to support your answers

Rhetorical devices have proven to be quite useful in effective pieces of persuasive writing. Eloquence and assiduous choice of words, coupled with the principles rhetoric, can augment the persuasive nature of a piece of writing. To be effective, persuasive writing must contain purpose, context and exigency, tone, and a targeted audience. Of those qualities, a targeted audience is one the most essential. Exerting effort to persuade the wrong group of people would be a waste of time and effort, and most likely be ineffective in persuasion. In the height of the Roman republic, Cicero crafted many orations and pieces of writing with the principles of rhetoric. In his work On Rhetorical Invention, he stresses the importance of sculpting an argument based on the audience. Cicero believed that there was several causes a speaker must make based on their audience: honorable, astonishing, low, doubtful, and the obscure. For example, “The obscure cause addresses those who do not fully understand the issues involved” (Austin, 571). With this in mind, a speaker can adjust the content of their speech. If a writer knows how their audience is predisposed to respond to their work, they will know how to change their wording accordingly. Cicero explained that, “In the kind of cause I have called obscure, it would be advisable to render the hearers inclined to receive instruction by a carefully prepared exordium” (Austin, 572). This proves that for each audience, there is a set of different tactics that can be used to sway them. If the writer knows what audience they are up against, they can utilize the proper skill set. Cicero’s principles can be utilized in any form of writing, not just an

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