...Introduction The Irish Cantrell & Cochrane Group plc is a manufacturer, marketer and distributor of beverages founded in 1850 operating in cider, spirits and liqueurs but also soft drinks. The structure of C&C’s brands is shown in the following Boston Matrix Cider Spirits & Liqueures Market Growth Soft Drinks Market share Source: Extracted from C&C annual report 2007 Since Cider is C&C’s major branch I want to concentrate on that. The major markets for C&C cider are Northern Ireland and Great Britain but also the Unites States and Continental Europe belong to the sales market. Due to the fact that the company Scottish & Newcastle’s sells a similar product with the same name in England, C&C markets its premium cider as Magners outside Ireland to avoid confusions. 1.2 PEST Analysis To examine the Cider market I want to cover the some relevant points of a PEST analysis. First of all there are some political issues that are relevant. The political environment in the countries where C&C delivers its beverages is politically stable. The government could affect the drink market either by taxation, by passing laws regulating binge drinking or by rising the legal drinking age in pubs. The smoking ban also contributes to a decline in sales. In 2004 the cider market began to transform from a mature market into an innovative segment. In 2005 the market grew by 8% in value from 2004. In 2006...
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...observation. Secondary sources of information such as the company’s website were also used. History, Size, Ownership and Services Provided Commercial cider production started in Clonmel in the 1930s, by local man William Magner. Dowd's Lane in Clonmel was the original location of this Buisness. Mr Magner quickly established a successful business and, in 1937, he joined forces with the English cider-makers H.P. Bulmer and Co of Hereford, securing the rights to the Bulmers brand name in the Republic of Ireland. In 1946, Mr. Magner withdrew from the business and in 1949 the Bulmers name came to the fore. Today, Bulmers Ltd is a formidable Irish company. Cider production has been moved to state of the art production facilities at Annerville, on the outskirts Clonmel. The company currently employs over 250 people and is a substantial part of the economic infrastructure of the community of Clonmel. It continues to own the trade mark Bulmers® in the Republic of Ireland but it is no longer connected with HP Bulmer Ltd of Hereford, UK. Bulmers Ltd is now part of the C&C Group, which also owns the Tennent’s beer brands and the Gaymers English cider brands. Bulmers Ltd has a well deserved reputation for innovative and successful product development and marketing. Bulmers Cider comes in several different varieties: Bulmers Original Cider, Bulmers Pear, Bulmers Berry, Bulmers Light, Bulmers Mid-Strength and...
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...Problem Statement: By 1996, KONE’s financial condition in Germany had deteriorated compared to previous years. Forecasts were bleak indicating little to no improvement for the near future. KONE business director, Raimo Hatala anticipated the launch of KONE’s latest offering, MonoSpace to improve the company’s financial position. Conversely, as initial test markets began, fears about the product’s ability to master the German market were raised. Hatala contemplated a successful entry strategy that would position the product appropriately and permit the company to leave a durable impression on the German market. Before the launch of MonoSpace in Germany, it was test marketed in select countries. Merely 40 units were sold in France although 300 were expected, even worse, no units were sold in the United Kingdom. The market became saturated; the construction boom terminated abruptly and demand for elevator gear was projected to fall by 15 percent. Competition for new installations was intense, large companies sold their equipment at or below cost to customers. Service contracts were commonly closed with companies that originally installed the equipment. Six major companies dominated the German market in 1995: Schindler, Otis and Thyssen, with KONE placing fourth. 150 small local companies, as well 30 mid-size players comprised the total market share. This resulted in a fragmented market. The largest construction companies controlled 20 percent of the market, while...
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...Strategic Plan for Starting a Business in Germany Wilmington University 12 December 2014 Introduction I would like to introduce myself, my name is Alejandro Cuervo and I am proposing a revolutionary way to bring your beer, cider, wine, kombucha (tea-based beverage) and even soda to any function near or far while still keeping the carbonation in as well as automatically regulating the pressure. The unit is depicted in Appendix A; it is exhibiting the uKeg 64, right below it you can observe the Ukeg 64 in its smartly designed hand bag which allows easier transport of this unit to where ever you might be headed and illustrating slots for the CO2 cartridges. An additional convenience of owning an uKeg is that it can also be quite easily stored inside your Refrigerator providing a cold carbonated drink. This product can be found here in the United States, I am purposing to bring it overseas, specifically into the Stuttgart Germany area, the government credit rating as of 28 February 2014 is Aaa (Moody), AAA ( Fitch) (countryeconomy.com, 2014). The uKeg 64 can be manufactured locally since it is not a complex unit to reproduce, saving us tariff when the material or unit would have to be imported from the United States. This would give us a gate way to the rest of Europe and the EU which benefits from low tariff rates amongst them while having the firm share control of the profits and a position on how the product will be controlled and managed by proceeding with the Foreign...
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...IS NOT TO BE PHOTOCOPIED China - Alcoholic Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 2201 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Chinese alcoholic drinks market grew by 9.8% in 2011 to reach a value of $96.5 billion. Market value forecast In 2016, the Chinese alcoholic drinks market is forecast to have a value of $145.6 billion, an increase of 50.9% since 2011. Market volume The Chinese alcoholic drinks market grew by 5.7% in 2011 to reach a volume of 53.2 billion liters. Market volume forecast In 2016, the Chinese alcoholic drinks market is forecast to have a volume of 67.6 billion liters, an increase of 27.1% since 2011. Category segmentation Beer, cider & FABs is the largest segment of the alcoholic drinks market in China, accounting for 65.1% of the market's total value. Geography segmentation China accounts for 38.7% of the Asia-Pacific alcoholic drinks market value. Market share SAB Miller is the leading player in the Chinese alcoholic drinks market, generating a 17% share of the market's value. Market rivalry Growth within the alcoholic drinks market has been robust and steady within the last few years, which tends to reduce the rivalry to some extent and attract new players. China - Alcoholic Drinks © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 2201 - 2011 Page | 2 TABLE OF CONTENTS EXECUTIVE SUMMARY ........................
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...Welcome London | 2 November 2012 Heineken NV What’s Brewing Seminar Delivering Sustainable Top-line Growth Alexis Nasard Chief Commercial Officer and Member of the Executive Committee London | 2 November 2012 Heineken NV Disclaimer This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate - and foreign exchange fluctuations, change in tax rates, changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. HEINEKEN does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after...
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...Alcohol pricing: Mulled whines | The Economist http://www.economist.com/node/21591878/print Alcohol pricing Mulled whines People are drinking less but doing so more harmfully. Policymakers want higher prices—causing a headache for the booze industry Dec 21st 2013 | From the print edition BY DAY tourists flock to Plaza de España in central Madrid to snap photos beside the sculpture of Miguel de Cervantes, author of “Don Quixote”. By night a newer facet of Spanish culture is on display: loitering groups of young people downing plastic bottles of whisky and vodka mixed with Fanta Lemon. The ground is littered with empties. Nearby, three young men help a friend vomiting on the pavement. Such carousing was once rare in Spain. A Mediterranean drinking culture prevailed in which alcohol was taken only with food. That is changing. In Spain and many other rich countries, alcohol intake is becoming a bigger problem—for some groups. Overall, the global consumption of alcohol has been stable since 1990, according to the World Health Organisation. Around half of the planet’s population is teetotal. But those who drink alcohol do so more hazardously. Policymakers are looking for ways to address this. A new and much-watched experiment in Scotland, for example, involves setting a minimum price for each unit of alcohol. Individual consumption peaked in Spain in 1975 but young people are increasingly indulging in the botellón, (literally “big bottle”): drinking outdoors to get drunk. In France...
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...Global forces and the European brewing industry Mike Blee This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions, alliances and closures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. In the mid 2000s the major centre for production of beer in the world was Europe; its production was twice that of the USA, which in 2003 was the world’s largest beer-producing country. In the alcoholic drinks sector beer sales are dominant: total sales across the world accounted for 74 percent of all alcoholic purchases (Euromonitor 2002). Although the European market as a whole is mature, with beer sales showing slight falls in most markets, Datamonitor 2003 reported that the alcoholic beverage sector grew at an annual rate in value terms by 2.6 per cent year between 1997 and 2002. Table 1 European beer consumption by country and year (000 hectolitres ) |Country | |1980 |1997 |1998 |1999 |2000 |2001 |2002 | | | | | | | | | | | |Austria | |7651 |9145 |8736 |8810 |8762 |8627 |8734 | |Beigium ...
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...Company Analysis The Boston Beer Company- Britton McGlachlin As a relatively new entrant into the beer brewing industry, the United States has often been poked fun at and considered to be an inferior beer brewing country among global competitors. Up until 1984, most domestic beer options were pale lagers produced by the mass market brewers. If a person wanted to get a full and flavorful beer, it was considered that importing was the only option with beers such as Heineken and Beck’s establishing themselves as the premium beer leaders. American craft beers were virtually non-existent other than a few small basement and kitchen operations, and there were no widely distributed micro brewed, now known as craft, beers available. (History) In the early 1980s, Jim Koch, a would be sixth generation beer brewer, was convinced that he could find a niche in the competitive beer market for a high-quality American beer. In 1984, Koch used his great-great grandfather’s 150 year old recipe called “Louis Koch Lager” to brew his first batch of what eventually became Samuel Adams Boston Lager. (About) Jim began to take bottles of his beer bar-to-bar for tasting and received excellent feedback about the quality and flavor of his beer, which used all natural ingredients with no adjuncts. In 1985, Jim decided to debut in the Boston market with small batches focusing primarily on quality. Six weeks after its introduction, Samuel Adams was selected as “The Best Beer in America” in The...
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...The term Alsatian refers to a person of the Alsace, which is a region of France, Alsatian is also a language (“Alsation,”1998). This paper will focus on the history and foods of Alsace, which tends not to be found in any other region of France. Alsace is the fifth-smallest of the 27 regions of France and the smallest region of metropolitan France (Styles, 1996). Alsace is located on France’s eastern border and on the west bank of the upper Rhine adjacent to Germany and Switzerland. Alsace is politically one of the most important regions in the European Union. The name “Alsace” comes from the German Ell-sass, meaning seated on the Rhine (“Alsace,”2009), a river in Alsace. Alsace actually was under France and German authority four different times in 75 years. The historical language of Alsace is Alsatian, a regional German language. Most Alsatians today speak French. Alsace is said to host the oldest Christmas market in France. Strasbourg is the capital of Alsace, and it is famous for its single-spiral cathedral, its parliament, its shops and restaurants, its superb museums, and its Christmas markets. The houses are of the medieval times. The markets were in the villages, but today they are on the outskirts of town. Strasbourg is a city for gourmets. The most famous dish of Strasbourg is the pate de foie gras en croute – a whole fattened goose liver encased in a farce and wrapped in pastry. We know of four star restaurants in the United States and that distinction...
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...WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY LIST OF CONTENTS AND TABLES Wine in Venezuela - Category analysis .......................................................................................... 1 Headlines ........................................................................................................................................ 1 Trends ............................................................................................................................................. 1 Production, Imports and Exports................................................................................................. 3 Competitive Landscape .................................................................................................................. 3 Prospects ........................................................................................................................................ 4 Category Data ................................................................................................................................. 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Sales of Wine by Category: Total Volume 2006-2011 .................................. 5 Sales of Wine by Category: Total Value 2006-2011 .....
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...How to play: Dear (a friend's name from your top friends), I don't really know how to tell you this, (1). I think I realized it (2) (3) and I saw you (4) (5). I'm sure you're (6) enough to understand (7). I'm returning (8), but I'll keep (9) as a memory. You should also know that I (10) and (11). (12), (Your Name) 1) What's the color of your shirt? Blue - I'm in love with your cat Red - Our affair is over White - I’m joining the Convent Black -Our romance is over Green- Our socks don't match Grey - You're a leprechaun Yellow - I'm selling myself for candy Pink - Your nostrils are insulting Brown - The mafia wants you No shirt - You're mean Other -I dislike your eyelashes 2) Which is your birth month? January - That night you picked your nose February -When you smacked my ass March - When your dwarf bit me April - When I tripped on peanut butter May - When I threw up in your sock drawer June - When I did the Chicken Dance July – When I quoted Forest Gump August - When you put cuffs on me September - Last year when you peed your pants October - When we skinny dipped in the bathtub November - When your dog humped my leg December - When u finally changed ur underwear 3) Which food do you prefer? Tacos - In your apartment Lasagna- In your car Pasta - And i never want to lose you Hamburgers - Under the bus Salad – As you were eating Kraft Dinner Chicken - In your closet Kebab - With Jean Chrétien Fish - In a clown suit Sandwiches - At...
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...E-coli (Escherichia coli) is a germ that lives in the digestive system of animals as well as humans. E-coli was first isolated by Theodore Escherich a German bacteriologist in 1885 and was named after him. E-coli first became a household name during an outbreak in the western United States that began in late 1992 and lasted into 1993. Which was caused by eating ground beef. It was routinely found in the intestines of cattle companion have developed a vaccine to reduce the number of bacteria in the cattle. It has been commonly used for biological lab experiments and research. There are many types of e-coli, and most of them are harmless. Although some may cause bloody bowel movement also known as hemorrhagic diarrhea. This diarrhea illness was first recognized when the CDC personnel isolated e-coli from patients in two separate outbreak one in Oregon and the other in Michigan. The illness also was associate with eating hamburgers at a restaurant of a national chain. Some people experimented inflammation and bleeding of the colon. Infections dealing with e-coli are more common during the summer season and in northern states. Some strains of e-coli bacteria can cause anemia of kidney failure which leads to death. Other strains of e-coli can cause infection throughout the body such as the urinary tract and many more. By coming into contact with the feces, or stool of humans and animals you can get e-coli.it is normally inhabitant in small intestines and colon but do not cause...
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...promotional programs and drinker education. 3. Various beers, flavored malt beverages and hard cider styles and the rationalization of its product line, as a whole. 4. The Company sells its products to a network of approximately 400 wholesale distributors. These distributors, in turn, sell the products to retailers, such as pubs, restaurants, grocery chains, package stores, stadiums and other retail outlets, where the products are sold to drinkers. With few exceptions, the Company's products are not the primary brands in distributors' portfolios. Thus, the Company, in addition to competing with other malt beverages for a share of the drinker's business, competes with other brewers for a share of the distributor's attention, time and selling efforts. The Company sells its products predominantly in the United States, but also has markets in Canada, Europe, Israel, the Caribbean, the Pacific Rim and Mexico. 5. Yeast. Shipping cases, six-pack carriers and crowns. The two-row varieties of barley used in the Company's malt are mainly grown in the United States and Canada. The Company uses Noble hops varieties for its Samuel Adams lagers. Noble hops are produced in several specific growing areas recognized for growing hops with superior taste and aroma properties and include Hallertau-Hallertauer, Tettnang-Tettnanger, Hersbruck Hersbrucker and Spalt-Spalter from Germany and Saaz-Saazer from the Czech Republic. 6. 14 7. During 2010, the Company...
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...The council of ministers The council of ministers are the main decision-making and law-making body. So they are therefore the most powerful part of the EU structure. The amount of votes that every country can use will be based on its population. It is called weighting. To make sure that this process is fair the five big countries which are Germany, France, The UK, Spain and also Italy. The Big countries have to get the support of the countries that are smaller in order to win a vote. This then makes sure that it is fair and also that the Smaller countries get their say and also that the big countries don’t always get and win the issues that are sometimes only benefit them. Each of the Member states will usually send their foreign ministers to represent the council of ministers. The foreign minister is the one that will speak for the interests of their country within the Council of Ministers. Because the Foreign Ministers have lots of responsibilities at home. So there is a Committee of Diplomats these people act as repesntatives.This is when the Foreign ministers are not there. The role of the Committee of Diplomats is to do the day to day work. This is so that when the Minsters are home then they will only need to discuss the most important and also the Urgent matters. The committee is known as the Permanent representatives. The European commission The European Commission acts on the behalf of the European Union’s interests. Their key job is to propose legislation. Although...
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