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Cimb Bank

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Submitted By woeiyin
Words 8965
Pages 36
2.0 Introduction
The banking industry has undergone tremendous changes after the Asian Financial Crisis in year 1997. CIMB bank, as a major player in this industry, has faced a lot of challenges from local and international. As a growing bank in that time, CIMB bank has struggled hardly to become the best financial institution in Malaysia.
In recent years, the government has liberalized the banking industry, which allows more foreign financial institutions to start their business here. This has increased the level of competition within the industry and in fact, has affected the position of CIMB bank as one of the leading banks in local market.
Owing to certain problems mentioned above, we have chosen CIMB bank as the topic to perform in-depth research and analysis on the organization.
Our main objective is to advise the Board of Directors of CIMB bank on the impact and implications of current developments and challenges on its organization and make appropriate recommendations to ensure the continued relevance, competitiveness and growth of the organization.
CIMB bank has many retail branches across the ASEAN and operates under several corporate entities such as CIMB Investment Bank, CIMB Islamic, CIMB Securities International and etc. Besides, CIMB bank business model basically covers several areas which are Consumer Banking, Insurance & Takaful, Corporate & Institutional Banking and CIMB Thai. (CIMB, 2012)
The vision of the CIMB bank is to be the Premier Investment Bank in Malaysia post liberalisation and deregulation. Mission of CIMB bank is investing in our people to derive a culture driven by innovation to deliver quality service whilst providing superior returns and value to our stakeholders. The core values of CIMB employees are; Integrity, Innovation, Client Orientation, Teamwork and Efficiency. (CIMB, 2012)

3.0 SWOT Analysis
3.1 Strength

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