Executive Summary I. Company Information
UNICLER Corporation, established in August 2015 is a Philippine-based company primarily involved in manufacturing seat cushions. The firm’s leading product is a seat wedge cushion for cars and it will be exported to the company’s primary target market, Jakarta, Indonesia. Some of the main reasons considered in choosing the target market are the average height of both male and female in Indonesia and the number of car owners in the country. The proponents’ primary vision is to help car users who are short in height to have a clearer view of the road while driving. II. Product Information
KURSHI is a waterproof seat wedge cushion for cars which could be adjusted into 1 height level. The product aims to give aid to the car users who have a difficulty estimating distance from things nearby due of not seeing the nose of their cars and are in need of a clearer view of the road while driving .With this, the company hopes to differentiate the product from other products which are already out in the market. III. Goals and Objectives I. Marketing Objective
The end marketing objective of UNICLER Inc. is to make KURSHI the more preferred brand of seat wedge cushion among other similar products. The firm would like to capture at least 10% of the market share in the automotive industry in its first year of operation. This would increase by 0.5% every year which leads the company to get 10.5% of the market by second year to 11.5% by the end of its 4th year of operation. By the end of the fifth year, the business aims to own 12% market share in the said industry.

II. Operational Objectives
The company’s primary operational objective is to succeed in making UNICLER Inc. the top manufacturer and seller of seat wedge cushion in Indonesia after a decade-long of operation. The firm would also like to achieve economies