...06/05/09 CISCO SYSTEMS, INC.: COLLABORATING ON NEW PRODUCT INTRODUCTION On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic Cisco fashion: they dialed in from multiple locations around the world for an important meeting. The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic.1 The project’s code name, Viking, said it all. The router for broadband service providers would break ground in power and speed, reminiscent of the Norse warriors and explorers of Europe during the eighth to eleventh centuries. The meeting represented a culmination of several years of development work by a cross-functional, global team of Cisco specialists in engineering, manufacturing, marketing and other areas. Just months earlier, in mid-2007, Cisco overhauled the project by sharply boosting the router’s speed and capacity. This would allow the company to leapfrog competitors and offer a low-cost, powerful new router platform for the next 10 to 15 years. That day in November, the Viking team was seeking an “execution commit” from senior management in manufacturing. If it got the go-ahead, Cisco would be ready to commit the resources to launch the new product. But the Cisco team knew it faced many challenges. The Viking project would be one of the company’s most complex new product introductions...
Words: 12040 - Pages: 49
...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232)...
Words: 4942 - Pages: 20
...Cisco Systems, Inc. Supply Chain Risk Management Chuck Munson with María Jesús Sáenz and Elena Revilla Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Executive Editor: Jeanne Glasser Levine Operations Specialist: Jodi Kemper Managing Editor: Kristy Hart Senior Project Editor: Betsy Gratner Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig © 2014 by Chuck Munson Published by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458 FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, corpsales@pearsontechgroup.com. For sales outside the U.S., please contact International Sales at international@pearsoned.com. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. ISBN-10: 0-13-375744-7 ISBN-13: 978-0-13-375744-6 Pearson Education LTD. Pearson Education Australia PTY, Limited. Pearson Education Singapore, Pte. Ltd. Pearson Education Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educación de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Reprinted from The Supply Chain Management Casebook (ISBN: 9780133367232) by...
Words: 4942 - Pages: 20
...SIX SIGMA AND CISCO 1. Had a cross functional global team in engineering manufacturing and other areas. 2. Developed project “Viking” – Router for broadband service providers that would break power in power and speed. 3. In Nov 2007 they all dialled in together to seek an execution commit from senior mgmt in manufacturing. 4. Challenges of Viking Project - Company’s most complex new product introductions ever - Formal Announcement within a year – this would give it limited time to line up manufacturing, supply chain and marketing arrangements. - wanted to outsource this product in low cost location China, a departure from its previous practice of outsourcing a new complex product in US and then shifting to China. - Could its contract manufacturer Foxconn Technology Group handle such a technically complex product from day 1 in China (it hadn’t done something like this before)? - Immense co-ordination required at global level between Cisco teams and Foxcom and headquarters. 5. Company background – Cisco - First Product was multi protocol router – networking gear – telecommunications and sales to broad band service providers – expanded to consumers – leader in network technology for the Internet age in 1995.It grew rapidly during 1980s and 1990s, became public; Became world’s most valuable company in 2000 * By early 2000s Cisco had expanded form Routers and Switches to home networking gears, security technology, web conferencing products, and digital video...
Words: 1556 - Pages: 7
...landscape, and one that is filled with new, aggressive competitors. A few years ago, for example, who would have predicted that electronics manufacturer Samsung would offer stiff competition to GE in the appliance and lighting marketplaces? In the years ahead volatility and uncertainty will tyrannize markets, and companies will need leaders who are highly adaptive, continuous learners, able to lead diverse groups across functional disciplines, regions and cultures. They will also need to accomplish the difficult feat of driving results even where they do not have formal direct control or authority over resources. Achieving more growth through greater innovation, searching for new business opportunities across customer segments and leveraging best business practices to improve operational efficiency demand that leaders know how to work across organizational boundaries. Whether it’s across national boundaries or across teams, leaders will need to collaborate. This article will focus on the skills that leaders will need to develop if they are to collaborate successfully in the years ahead. GETTING TO THE ROOT OF COLLABORATION CHALLENGES The vast majority of participants in Hay Group’s recent global Best Companies for Leadership survey indicated that their organizations have become flatter and more matrixed. Individuals may be assigned to work on different project teams and report to multiple managers. The advantages can be huge — new innovations, increased sharing of information...
Words: 2764 - Pages: 12
...Take your Web meetings anywhere. It's easy to stay connected to important meetings, wherever you are. With WebEx, you can join any web conference right from your iPad and iPhone. NOTE: Cisco WebEx Meetings is now a universal app for both iPad and iPhone. NOTE: If you use WebEx on your iPad, please make sure to *REMOVE* the ‘WebEx for iPad’ app before you install this new universal app onto your iPad. Experience WebEx High Quality 2-way video on the iPad and iPhone 4 by viewing the video feeds of the participants in the web conference and streaming your own video back to them. Use video for better engagement: Whether you're holding a brainstorming session or making a presentation, turning your online meeting into a virtual video conference helps everyone focus on every word. The two-way streaming video on iPad and iPhone delivers an unparalleled visual experience on the go. Getting face-to-face has never been easier! Features: Mobile video conferencing (requires Wi-Fi) with: •High-quality, multipoint video •2-way video with camera switcher •Voice-activated video switching •Full-screen video •View content and video simultaneously (iPad only) •Cisco TelePresence WebEx OneTouch support Host account capabilities, including: •Schedule, start, and cancel a meeting •Invite others to a meeting •Pass presenter capabilities to another participant Meeting Capabilities: •Join via WebEx meeting email invite, meeting number, WebEx site URL, or My Meetings...
Words: 3188 - Pages: 13
...| Case Study on Cisco Systems, Inc | Continuous Assessment | Global Supply Chain Management | | | Table of Contents Table of Figures 3 Question 1. Using an appropriate operations framework outline the challenges/risks faced by Cisco in introducing a new product. 3 Question 2. What are the general operational / supply chain issues in using a Chinese supplier 6 Question 3. Identify and briefly explain the specific risks / rewards in selecting Foxconn as a key subcontractor. 9 Question 4. Recommend, detail and justify operational and supply chain strategies for Cisco. 11 Question 5. Research and reference Cisco's subsequent actions using publically available material and comment briefly 13 Appendices 16 Appendix A 16 Appendix B 17 Appendix C 18 References 20 Project Diary: 26 Table of Figures Figure 2.1 Chinese Traditional Values (Jin et al., 2013). 17 Figure 2.2 Global Rate, Labour and Freight (Kumar et al., 2009). 18 Figure 4.1 Competitive Advantages. (Christopher, M., & Peck, H, 2003)…………...….….....18 Question 1. Using an appropriate operations framework outline the challenges/risks faced by Cisco in introducing a new product. Erhun, Gonclaves and Hopman (2007) state that risk during new product introduction (NPI) process can stem from either an internal or external source, and more critically from either a supply or a demand prospective. The challenge for Cisco during the NPI phase is to utilise an operational framework...
Words: 5304 - Pages: 22
...Research Paper: Enterprise Collaboration Systems Introduction Enterprise Collaboration Systems or ECSs are systems that create team and workgroup collaboration. They enhance communications, productivity and provide support in business operations. Some basic examples of ECSs are e-mail, chat, and videoconferencing (O’Brien & Marakas, 2011). As we dive into this research paper more detailed explanations will be made of what the systems are and how they help organizations collaborate and enhance quality of work. ECSs also include applications that are sometimes called office automation systems, which are systems that create workflows to get rid of paper and create a smoother experience for users (O’Brien & Marakas, 2011). Organizations have many systems and ECSs are not ones to be left out. Information systems perform three vital roles in business firms. They support organization’s business processes and operations, give users more valuable information to help with good business decision making, and create strategic competitive advantages. Information technology, with the help of the Internet, provides us with the avenues to communicate ideas, share resources, and coordinate our cooperative work efforts. The goal of ECSs are to enable us to work together easily and effectively by helping us to, communicate, by sharing information with each other, coordinate, by helping us organize our work efforts and use of resources, and collaborate, by helping us work together cooperatively...
Words: 3522 - Pages: 15
...Ethical Strategy Review of Cisco Systems ethical strategy, what they say, what they do, and how it impacts their stakeholders. 2010 Contents Introduction 3 Background Information 3 Cisco’s Ethical Strategy 6 Stated Ethical Strategy 6 Stakeholder Analysis 9 Employees 9 Customers 13 Government 15 Suppliers 17 Shareholders 18 Communities 20 Institutionalization of Ethics 21 Explicit Components 21 Implicit Components 22 Corporate Environmental Management 23 Environmental Policy 23 Environmental Management Systems (EMS) 24 Crisis Management Policy 25 Overall Evaluations and Conclusions 26 Recommendations 27 Works Cited 29 Appendix 32 Appendix A - Cisco Code of Business Conduct 33 Appendix B - Cisco Ethics Decision Tree 34 Appendix C – Cisco Systems Inc. Board of Directors 35 Appendix D – Cisco CSR Awards and Recognition 36 Appendix E – Cisco’s Supplier Code of Conduct 39 Appendix F – Cisco’s Supplier Ethics Policy 40 Introduction The purpose of this paper is to see how a Cisco integrates their ethical and socially responsible practices into their business. The paper will look at the company background, and history. It will then analyze the ethical strategy of the company by reviewing the stated ethical strategy, statements and documents that support that strategy and how the strategy impacts the major stakeholders of the company. An examination of how Cisco institutionalizes their ethics strategy into the company...
Words: 11516 - Pages: 47
...Session 1 MT5006 Jim White Introductions Product Development Overview Break Project Descriptions Team Activity 30 min 45 min 10 min 20 min 60 min PhD in Electrochemistry from UT Austin (1985) IBM: Research and Development (1985 ‐ 1992) 3M (1992 – 2011) ◦ Semiconductors for Solar Energy Conversion ◦ T J Watson Research Center ◦ ◦ ◦ ◦ DFSS Master Black Belt Electronics Business Technical Director for APAC (Shanghai) 3M Taiwan Technical Director (Taiwan) Electronic Solutions Global Technical Director (Singapore) Adjunct Professor NUS Department of Engineering & Technology Management Founded JRW Consulting (www.jrwconsulting.com.sg) (2011) Enjoy distance running, diving, hiking, photography To prepare you for making business decisions, for new businesses, products and services, by providing you with the necessary knowledge and tools. The Basics Technology &Design The Business Sessions 1‐4 Sessions 5‐8 Sessions 9‐13 NPI Systems QFD Intellectual Property Stage Gate Robust Design Business Models Lean NPD Data Analysis Finance Market Assessment Prototyping Value Chain Predictive Engineering Project Management Technology Planning Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Le...
Words: 1865 - Pages: 8
...2012 Cisco CSR Report < Previous View 2012 Cisco CSR Report Website How to Use This Report We Welcome Your Feedback C1 Supply Chain Overview Our Supply Chain Embedding Sustainability in Core Business Processes Partnering with Suppliers to Improve Performance and Build Capability Working with Industry Groups Watch the Video! Supply Chain We expect our suppliers to meet the same high standards on ethics, labor rights, health and safety, and the environment that we apply to our own people and operations. Cisco works closely with suppliers to manage these sustainability issues and improve their performance throughout the supply chain and at every stage of the lifecycle of our products. We look to use our relationships with our network of suppliers and peer companies to multiply the impact we can have on sustainability in the information and communications technology (ICT) supply chain. 2012 Cisco CSR Report < Previous View 2012 Cisco CSR Report Website How to Use This Report We Welcome Your Feedback C2 Supply Chain > Overview Our Supply Chain Embedding Sustainability in Core Business Processes Partnering with Suppliers to Improve Performance and Build Capability Working with Industry Groups Overview These first five pages give readers an overview of Cisco’s objectives, key challenges, progress, and performance with regard to Supply Chain. We have used this overview as part of our Executive Summary, which can be downloaded here. We...
Words: 9439 - Pages: 38
...Unit 1 – Understanding MIS Theodora Wilson American InterContinental University Abstract Information systems are used globally with efficient effective ways starting with management as they utilize the four competitive strategies to compete in businesses. The organizations and their use of technology to collaborate and succeed in the market all depends on how their information systems are set up. Introduction Understanding Information systems in the world of businesses assists in creating success for the stock holders, stake holders, and the consumer. This paper will answer questions based on four case studies. The case studies presented are based on smart grids, collaboration and innovation, how much a company knows about you, and the consequences of texting. Case Study I – Smart Grids Smart grids were developed as the twenty-first century automated form of electrical output to consumers. Smart Grids are used to deliver electricity from the supplier to the consumer using digital technology. This means using an automated system through a computer generated information network from power plants and wind farms to the customer in their homes and businesses. Utilizing smart grids in this fashion is different from the current electricity infrastructure as far as not using transmission lines to telephone poles to meters. (Kenneth c. Laudon, 2012) Developing a smart grid requires management of information. Technology is needed to operate the network...
Words: 1790 - Pages: 8
...Communication and information exchange (ERP) make global partnerships and teamwork possible to compete in markets. B. Supply Chain Management Defined Supply chain starts with raw materials, turning them into materials for manufactures to assemble the finished products, sell these to wholesalers or distributors, who resell to retailers and then the end-product to consumers. Consumers buy products based on cost, quality, availability, maintainability and reputation factors to satisfy their requirements and expectations. Reverse logistics activities are return products, repairs or recycle them are included in the supply chain. Direct suppliers and customers of focal firm (end-product assembly firm) are first-tier suppliers and customers. Making products and services available to consumers – including production, delivery and recycling of materials, components, end products and services – is a supply chain. The only source of income for all supply chain organizations are end customers. The key to develop effective SCM programs is keeping the customer in mind. Ignoring interest of end customer and other SC transfer risks – costs and additional waiting time along SC; leading to higher end-product prices; lower SC service levels and eventually lower end-customer demand. Many service providers (indirectly involved in SC)...
Words: 1320 - Pages: 6
...LEGO is one of top toy-making companies established in Denmark. Its core and iconic product is the LEGO brick with its own unique design, interlocking tubes, which can expand building possibilities. In 2004, LEGO started to outsource 80 percent of its production to Flextronics, a large Singaporean manufacturing service provider, but after three years, LEGO had to end this cooperation. Therefore, we are going to do a deeper analysis of this case and have a better understanding of outsourcing. LEGO had two main expectations from the collaboration with Flextronics. The first one was that LEGO intended to run a cost-saving business model by licensing out 80 percent of production to Flextronics. Before outsourcing to Flextronics, LEGO conducted its production mainly in Denmark, the United States, Switzerland and so forth, which are high-cost countries. In order to reduce production cost efficiently and response the global trend that nearly 95 percent toy production went to Asian countries quickly, LEGO chose Flextronics as its partner to accomplish the goal. From 2004 to 2006, some of production capacity in Denmark and Switzerland were moved to Flextronics’ plants in Hungary, LEGO handed over the operational control authority of Kladno site in the Czech Republic to Flextronics, and Flextronics opened a new plant in Mexico; instead, LEGO shut down the factory in the United States. Another expectation that LEGO wanted from the relationship of Flextronics was that the LEGO group would...
Words: 1331 - Pages: 6
...amount of energy you use in a household is important to remember. It would definitely help manage the amount of power used every month and allow consumers to make more intelligent decisions regarding it. The organization that should be considered is allowing the consumers to access information about their usage of energy consumption and production every month. This is where the technology comes into play. You shouldn’t want an outdated and inefficient infrastructure. Going digital, just like the smart grids are, would be good to do. Having fast technology that is reliable and quick enough for the consumers to use will build satisfaction in the business and help out a lot. 3. What challenge to the development of smart grids do you think is most likely to hamper their development? Installing smart grids are very expensive. We have economic problems we have in our country now, which will make consumers more skeptical about installing smart grids for their household. Not only that, but the smart grids are very high in technology and can be challenging for consumers to understand it and respond to the price signals. If they spend $250-$500 on these grids, and don’t know how...
Words: 2332 - Pages: 10
