Running Head: Cisco's Tek Solutions

Cisco's Tek Solutions-Marketing Plan

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1.0 Executive Summary

Cisco's Tek Solutions will provide computer and technical consulting such as repairs, training, networking, and upgrade services to local small businesses as well as home PC users. The company will focus on marketing responsiveness, quality, creating and retaining long-term customer relations. Cisco's Tek Solutions will be a home office start-up business and will be serving customers in the local area of Miami which will include Kendall, Hialeah, Homestead, and Coconut Grove. Within a few months (approximately six months) Cisco's Tek Solutions will move into a leased office space and hire a certified computer technician. Cisco's Tek Solutions will then expand serving customers in West Palm Beach and Orlando. Once sales increase, Cisco's Tek Solutions will start hiring new personnel to start expanding and offering their services to other countries.

The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues. In the respective area, the majority of potential customers are dissatisfied with existing options, creating an attractive niche for an innovative start-up company. Small business PC users will provide the majority of our business revenue. Business Week expects the computing industry to grow at a rate of 12% and the processor speeds to continue to expand for years to come, providing a rich resource for sales. Cisco's Tek Solutions has decided to focus mainly on the small business market, as these customers typically don't have a full-time IT person, but have full-time IT