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3. Describe the competitive strategies used by each of Williams-Sonoma’s Competitors. Which of these strategies are the most effective? Support your Answer.

When looking at online competitors Amazon.com. This company launched a shipping program called Prime, it’s a $79 year program that gives customer free shipping at no additional cost which has helped Amazon to gain market shares in every category in kitchen electric. When we look at Williams-Sonoma web site the customer is charged an annual fee of $30. Also, they just reduced shipping rate in order to manage the enormous profit by simply putting customer purchases in the U.S mail. In an a way to capitalize on the rising trend of location based marketing, Crate and Barrel has offered walk-in rewards and special offers to all U.S in store purchase by using shop kick mobile devices. With the Walk-in rewards, Crate and Barrel now are available in a total of 39 states that includes Washington, DC and Puerto Rico. In the Bombay Company, they appeal to consumer with the use of OVC that offers an assortment of archival pieces that includes new designs and a 19 piece collection of fine wooded furniture that also include globe inspired accent pieces. It’s first nationwide in store is a distributor that deals with the Kroger Companies. Its product selling ranges goes from $7 to $400 in all of the 180 Kroger hypermarket stores. I truly believe this market works because Williams-Sonoma and Amazon are both internet selling monsters and both have equally reduced or low cost shipping fees that could appeal to even more consumers. I believe if any customer’s pays for a yearly membership or annual fees then more company like Sam Wholes run a risk of being last in competition.

Reference
https://online.columbiasouthern.edu/csu_content/courses/Business/MBA/MBA5101/10I/Unit8_Williams_Sonoma_Case_Study.pdf?target=blank

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