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Cisco

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1. What is Cisco's objective?
Cisco’s objective is to create the human capital which in highly skillful and keep the core employees community in order to compete in the technological industries in the workplace.

2. Who are the relevant market and nonmarket stakeholders in this situation?
Relevant market is the communities in neighborhood San Jose residents and nonmarket stakeholder are the environmentalist.

3. What are their interests? Please indicate if each stakeholder is in favor of, or opposed to, the Coyote Valley development project, and why.

For stakeholder, they believe that this project can give benefit such as it could bring more job and tax revenue as well as helping to improve neighborhood services.
It differ to people who opposed to, they believe this project can bring more negative effect to them such as the road will cause major traffic jam, cause environmental pollution and so on. They hope this kind of project must be stop in order to preserve natural environment.

4. What would be the advantages and disadvantages to the company of working collaboratively with its stakeholders to resolve this dispute?

The advantages are they could bring the good facilities to them and help to improve their lifestyle and can also increase the economic development in that area.
The disadvantages are the stakeholder will be more concern to the opposite idea and it would bring the project to the end. The project will be terminated and cause the company loss as they failed to create long term skillful workers and unable to compete to the other competitors. Therefore the long term (strategic) plan will be fail.

5. What possible solutions to this dispute do you think might emerge from dialogue between Cisco Systems and its stakeholders?

Cisco System should prove and convince to the stakeholder that the development only brings less negative impact by develops the project in eco-friendly ways. They also should create more conducive and prioritize safeties in the whole project and bring less harm to the community.

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