...UNIVERSITY OF STRATHCLYDE GRADUATE SCHOOL OF BUSINESS MASTER OF BUSINESS ADMINISTRATION STRATEGY ANALYSIS & EVALUATION ASSIGNMENT 2005 The VSM Group Prepared by: Name Intake Reg No. Ivan HO MacNab 200455775 Vui Soon HO MacMaster 200352369 Franco LEE MacNab 200492442 Kim Loong NG MacNeil 200459087 Roland TAN MacNeil 200459176 1 EXECUTIVE SUMMARY 1 2 VSM GROUP 1 2.1 Organisational Purpose 1 2.2 Corporate Governance 2 2.3 Stakeholders 2 2.4 Organisational Performance 2 3 MACRO ENVIRONMENT 2 3.1 PESTEL Analysis 2 3.2 Scenario Building 3 4 SEWING MACHINE INDUSTRY 3 4.1 Global Business Environment 3 4.2 Market Analysis & Structure 3 4.3 Industry Analysis 4 4.4 Competitor Analysis 4 4.4.1 Market Segmentation 4 4.4.2 Strategic Group Analysis (SGA) 5 4.4.3 Customer Value 5 5 STRATEGIC CAPABILITIES 6 5.1 Resources and Competencies 6 5.2 Diagnosing Strategic Capability 6 5.3 Development of New Competencies 7 6 COMPETITIVE/BUSINESS STRATEGY 7 6.1 Basis of Competition 7 6.2 Sustaining Competitive Advantage 7 6.3 Basis of Future Competitive Strategy 7 7 STRATEGIC OPTIONS 8 7.1 Improvement on Operating Profits 8 7.1.1 Production Relocation 8 7.1.2 Revenue Growth 8 7.2 Long-term Growth and Strategies 8 7.2.1 Market Diversification 9 7.2.2 Revenue Diversification...
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...Summer Internship Report On RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI By ANIRUDH SINGH A0101908125 MBA Class of 2010 Under the Supervision of Mr. GAURAV CHANDHIOK. FACULTY Department of IT In Partial Fulfillment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2009 1 LETTER OF TRANSMITTAL Mr. Neeraj Kumar D.G.M Rajasthan Bisleri Int.Pvt.Ltd. Jaipur (RAJ.) Dear Sir, June 30 2009 As you wished in the meeting held between us on 4th MAY 09, I have now completed the project titled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The result of my research is contained in the report entitled “RETAILERS SURVEY IN JAIPUR WITH SPECIAL REFERENCE TO BISLERI”. The report is based on RETAILERS SCHEME CARD being distributed to 265 respondents, QUESTIONNAIRE and interaction with retailers. The complete methodology is described in the report. I believe the results to be valid and reliable within the constraints as defined in the report as Standard marketing research practices were used in the conduct of the study. I wish you will find the results to be of use to you and other members in your organization. I would be always happy to help you in any way. Sincerely Yours, ANIRUDH SINGH MBA GEN 2010 AMITY BUSINESS SCHOOL, AMITY UNIVERSITY, NOIDA-125(U.P) 2 ACKNOWLEDGEMENT I would like to express my gratitude to our Additional Director...
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...CONSUMER BEHAVIOR TOWARDS PHILIPS LED By Sai Puja S 1502008 Naresh Bitla 1502009 CHAPTER-1 INTRODUCTION TO THE INDUSTRY LIGHT EMITTING DIODE The electricity used over the lifetime of a single Incandescent bulb costs 5 to 10 times the original Purchase price of the bulb itself. Light Emitting Diode (LED) and Compact Fluorescent Lights (LED) bulbs have revolutionized energy-efficient lighting. 1.1. HISTORY OF LED: In 1907, British scientist Henry J. Round discovered the physical effect of electroluminescence, an optical and electrical phenomenon in which a material emits light in response to an electric current passed through it or to a strong electric field. The light produced was very dim and not bright enough to stimulate further research. In the early 1960s, groups at RCA, IBM, GE and MIT were working actively on LEDs. Among the first commercially available LEDs was an 870 nm IR device sold by Texas Instruments for $130 US. Around the same time, GE distributed red LEDs through the Allied radio catalog for $260 US. Obviously, LEDs were quite expensive and sold only in low volumes. In 1964, IBM used GaAsP LEDs on circuit boards in an early mainframe computer. This is significant for the first time LEDs provided a compelling value proposition to both manufacturer and end-user over conventional lighting technology. As an on-off indicator light, the LED could be mounted directly onto the circuit board, used less power, and had a seemingly infinite...
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...A STUDY ON DEALER’S SATISFACTION WITH REFERENCE TO TAMILNADU CEMENT CORPORATION LTD., ARIYALUR. SUMMER PROJECT REPORT Submitted by M. SWAMINATHA PRABU REGISTER NO: 27348351 Under the Guidance of Mrs. M. JANAKIRAMA, M.B.A, P.G.D.C.A Faculty in the Department Of Management Studies in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE PONDICHERRY UNIVERSITY PUDUCHERRY, INDIA. SEPTEMBER 2007 SRI MANAKULA VINAYAGAR ENGINEERING COLLEGE MADAGADIPET, PUDUCHERRY. DEPARTMENT OF MANAGEMENT STUDIES BONAFIDE CERTIFICATE This to certify that the project work entitled “A STUDY ON DEALER’S SATISFACTION WITH REFERENCE TO TAMILNADU CEMENT CORPORATION LTD., ARIYALUR.” Is bonafide work done by M.SWAMINATHA PRABU [REGISTER NO: 27348351] in partial fulfillment of the requirement for the award of Master of Business Administration by Pondicherry University during the academic year 2007 – 2008. GUIDE HEAD OF THE DEPARTMENT Submitted for Viva-Voce Examination held on ________________ EXTERNAL EXAMINER ACKNOWLEDGEMENT I express my sincere thanks and deep sense of gratitude to my Management of Sri Manakula Vinayagar Engineering College, Puducherry, to provide necessary and essential facilities to do this project report. I am extremely grateful to Our Principal Dr. V.S.K. VENGATACHALAPATHY...
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...Analysis of Prime Bank overall performance from strategical point of view Letter of Transmittal Date: 15-04-2013 To Leo V Dewri, Lecturer Department of Business Administration, East West University Aftab Nagor, Jahirul Islam Avenue, Dhaka 1212. Subject: Submission of a term paper on “Analysis of Prime Bank overall performance from strategical point of view”. Dear Sir, We, the students of Strategic Management (MGT-480), would like to present a term paper on “Analysis of Prime Bank overall performance from strategical point of view”. To complete this term paper we have gathered some information as we find. According to your valuable advice we did study on internet, read some article published on performance evaluation from strategical point of view. The remaining data we got from the different websites (WDI) etc. We really have learned a lot and gained valuable experience while preparing this term paper. If you need any further clarification for any part of this term paper, we are always ready to provide any kinds of information regarding this term paper. Yours Sincerely, On behalf of the group- _____________________________ Md. Naeem Mia ID: 2009-2-10-153 Department of Business Administration East West University Acknowledgement In the beginning, we want to give many thanks to the Almighty to help us complete this term paper on the Analysis of Prime Bank overall performance...
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...Семинар 6. Вопрос 1 THE VICTORIAN AGE The Victorian Compromise The Victorian Age takes its name from Queen Victoria who ruled from 1837 to 1901; it was a complex era characterised by stability, progress and social reforms, and, in the mean time, by great problems such as poverty, injustice and social unrest; that’s why the Victorians felt obliged to promote and invent a rigid code of values that reflected the world as they wanted it to be, based on: * duty and hard work; * respectability: a mixture of both morality and hypocrisy, severity and conformity to social standards (possessions of good manners, ownership of a comfortable house, regular attendance at church and charitable activity); it distiguished the middle from the lower classes; * charity and philanthropy: an activity that involved many people, expecially women. The family was strictly patriarchal: the husband represented the authority and respectability, cosequently a single woman with a child was emarginated because of a wide-spread sense of female chastity. Sexuality was generaly repressed and that led to extreme manifestations of prudery. Colonialism was an important phenomenon and it led to a patriotism deeply influenced by ideas of racial superiority: British people thought that they were obeying to God by the imposition of their superior way of life. The concept of “the white man’s burden” was exalted in the works of colonial writers (such as Rudyard Kipling). This code of values, known...
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...PARIS GRADUATE SCHOOL OF MANAGEMENTINTERNATIONAL EXECUTIVE MASTER OF BUSINESS ADMINISTRATIONHUMAN RESOURCE MANAGEMENT32ND BATCH Take Home ExaminationsMARKETINGAFORMALE, SIMON STANLEYWA 14017Submission Date: OCTOBER, 2014mENTOR: cedric B. DORKENOO | QUESTION 1 1. (A) THE TASK OF A MARKETING MANAGER IS TO CREATE AND MAINTAIN THE DESIRED LEVEL OF DEMAND - EXPLAIN WHICH MARKETING TASKS ARE PERFORMED BY THE MARKETING MANAGER TO MANAGE THE DEMAND. ANSWER INTRODUCTION Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. MARKETING MANAGEMENT Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...e press How to use How to use this eBook Presents WINGS OF FIRE Published by UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED Copyright © 2003 UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED All Rights Reserved Distributed by Sulekha Epress e press Sulekha, Sulekha.com, Epress, Sulekha Epress, Epress logo and Sulekha logo are trademarks of Smart Information Worldwide Inc. NOTICE: This eBook is licensed to the original purchaser only. Duplication or distribution to any person via email, floppy disk, network, print out, or any other means is a violation of International copyright law and subjects the violator to severe fines and/or imprisonment. This book cannot be legally lent or given to others without the written permission of Sulekha. CONTACT US: Sulekha, 4926 Spicewood Springs Road, Suite 101 Austin, TX 78759, USA Sulekha, 96 Dr Radhakrishnan Salai, 2nd Floor Chennai, 600 004, India epress@sulekha.net You are viewing this eBook in the Full Screen mode. Press the Page-Down button to browse to the other pages. Press the Escape (Esc) button to exit this Full Screen view. You will then be able to see the document with all the regular Acrobat Reader features. You can return to the Full Screen view through the menu path View > Full Screen. You can also use ‘Control+L’ (Ctrl+L) to get the Full Screen view. This eBook allows you to do the following: Print any number of pages (use the print icon) Adjust the view of the document (use the...
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...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
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...Downloaded from www.lifebooks4all.blogspot.com e press How to use Downloaded from www.lifebooks4all.blogspot.com How to use this eBook Presents WINGS OF FIRE Published by Copyright © 2003 Distributed by UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED You are viewing this eBook in the Full Screen mode. Press the Page-Down button to browse to the other pages. Press the Escape (Esc) button to exit this Full Screen view. You will then be able to see the document with all the regular Acrobat Reader features. You can return to the Full Screen view through the menu path View > Full Screen. You can also use ‘Control+L’ (Ctrl+L) to get the Full Screen view. This eBook allows you to do the following: Print any number of pages (use the print icon) Adjust the view of the document (use the zoom-in and zoom-out icons) Navigate in multiple ways (use the next page, first page and last page icons) For Help, use the menu path Help > Reader Help to get more details. You can also write to epress@sulekha.net for any clarifications or doubts. We love to hear from customers like you. All Rights Reserved Sulekha Epress e press Sulekha, Sulekha.com, Epress, Sulekha Epress, Epress logo and Sulekha logo are trademarks of Smart Information Worldwide Inc. NOTICE: This eBook is licensed to the original purchaser only. Duplication or distribution to any person via email, floppy disk, network, print out, or any other means is a violation of International...
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