• In the year 2005, the owner of the Anaheim Angels changed the team’s name to the Los Angeles Angels of Anaheim. o Anaheim Angels was founded in 1961 originally as the “Los Angeles Angels”
 The original owners were Gene Autry and his wife Jackie
 They moved to the new Anaheim Stadium in 1965 and changed their name to “California Angels”
 Due to a stipulation in the lease of the Anaheim Stadium, the team must include “Anaheim” in the name
• Team name changed to “Anaheim Angels” in 1997 o The Lawsuit
 Continued for four years
• 2005 – judge rejected the city’s request
• 2006 – jury found in favor of the team
• 2007 – the city of Anaheim south to recoup court costs
• 2008 – the state appellate court denied the city’s request
• 2009 – the city of Anaheim voted to conclude the legal battle
 City of Anaheim claims that the name change violates the lease
• The lease states that the team must include the name “Anaheim” therein, which it does
• The jury ruled that the team is not in breach of their contract
• Issues in negotiation o Anaheim has been the home of the Angels for several years
 Change is not happily accepted
• The owner tried to find a middle ground by incorporating the city name into the team name (which was a clause in the lease anyway)
 Some Orange County fans do not want to be associated with Los Angeles and want their own team (The Orange County Angels) o Publicity
 The team owner wants to tap into more media coverage as well as a larger fan-base
 The LA Dodgers currently dominate the media due to their team name which includes “LA”
• Advertisements for Angels: “City of Angels”
• Advertisements for Dodgers: “LA Baseball”
• Bargaining mix o The name change was a major bargaining chip in negotiations o Name change to help attract more visitors/tourists o Team names that have the city name “Los Angeles” in them are more popular
• Interests o Owners
 Wanted to tap into the LA media (LA Dodgers) o Public / city (OC)
 Wants to be recognized as separate from LA
• Limits / alternatives o Resistant point o alternative
• Targets / goals o What Anaheim is asking for o Objective of the lawsuit
• Constituents o Business managers o Team owners o City
• Opposing negotiators o Reason behind opposition
• Strategy o To attract more visitors/tourists to the Anaheim stadium
 The name “Los Angeles” will attract more people versus Anaheim
• Protocol to conduct negotiation o Legal guidelines

References http://www.sportsecyclopedia.com/al/anaca/angels.html http://www.bizofbaseball.com/index.php?option=com_content&task=view&id=796&Itemid=42
http://www.usatoday.com/sports/baseball/al/angels/2006-01-30-angels-court_x.htm