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Classic Pen

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CLASSIC PEN COMPANY - DEVELOPING ABC MODEL
Sourav Baliarsingh
MIB -118083

ANALYSIS
Classic Pen Company’s Return on Sales decreased significantly after it expanded its product line to include red and purple pens.
Two alternatives exist:
1) Stop making red and purple pens 2) Increase the price of red and purple pens
Prior to adding red and purple pens to its lineup, Classic Pen’s Return on Sales was approximately 22%. However, producing the new colors has caused many time consuming changeovers, increasing production costs and decreasing the Profit Margin. Comprehensive Return on Sales has fallen from 22% to 13.5% (Exhibit 1). Blue and black pens are still generating a 21.6% and 22.6% return, while red and purple pens are operating at a loss, reducing both Net Income and Return on Sales. Classic Pen Company could easily restore its Profit Margin to 22% if it stopped making red and purple pens. Currently, red and purple pens are causing Classic Pen Company to lose money. If the company wants to continue to produce red and purple pens, it should increase the selling price of these colors, so the Return on Sales is equal to, if not greater than, that of the blue and black pens. However, Classic Pen Company should not continue to produce these additional colors at a loss, decreasing its Net Income and comprehensive Return on Sales.
Classic Pen Company should immediately cease production on red and purple pens. It should continue to produce blue and black pens, but should not introduce any new colors to its lineup until it has calculated and analyzed the activity based cost for each proposed product and worked out a pricing structure that will allow it to maintain or increase its original 22% Profit Margin.

Conclusion:
My recommendation would be to invest in new technology to lower the overhead costs in the future.. The addition of new colours is

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