...NT1110 Lab 10: Click Fraud Research Project, November 2012 ITT Technical Institute Click Fraud Click fraud is a type of illegal fraud that occurs on the internet in pay per click, or PPC advertising, when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad's link. PPC advertising is an arrangement in which webmasters (operators of Web sites), acting as publishers, display clickable links from advertisers in exchange for a charge per click. As this industry evolved, a number of advertising networks developed, acting as middlemen between these two groups (publishers and advertisers). Each time a (believed to be) valid Web user clicks on an ad, the advertiser pays the advertising network, who in turn pays the publisher a share of this money. This revenue-sharing system is seen as an incentive for click fraud. (Wikimedia, Inc., 2012). Click fraud can be as simple as one person starting a small Web site, becoming a publisher of ads, and clicking on those ads to generate revenue. Often the number of clicks and their value is so small that the fraud goes undetected. Publishers may claim that a small amount of clicking is an accident, which is often the case. (Wikimedia, Inc., 2012) Much larger-scale fraud also occurs. Those engaged in large-scale fraud will often run scripts which simulate a human clicking on ads...
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...high-end brands for professional photographers. The stores also offer photo finishing, portrait services, accessories, scrapbook supplies, and other items of interest to casual and photo enthusiasts. One of the best ways to drive traffic to Howard’s Cameras stores and its e-commerce store is through the Google AdWords program. AdWords, at its simplest, is a system of keywords that are used to generate ads for a fee. If one searches for 12MP cameras, Howard’s Camera could purchase that term and the consumer would see an ad that would say “Howard’s Cameras: now selling all 12MP cameras for less!”. Each time a consumer clicks our ad, the store would be charged a fee that we choose, called the cost-per-click (CPC). The higher the fee, the more often the ad gets shown and the more likely it is clicked, whereas a lower fee would mean a less prominent placement and a lower click-through rate (CTR). AdSense is the associated program that Google uses to provide ads for websites with content, like news organizations, blogs, and other media. AdSense uses Adwords to figure out which ads should show with a selected story, such as a story about cats needing adoption might show ads for local humane societies and rescue organizations. Studies have shown that AdSense CTRs are lower than the AdWords CTRs, but this is also something to consider. Google has also recently adopted changes that can allow for automated optimization of advertisements by likely conversion into sales, however, the data is...
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...control your own budget. You choose where your AdWords ad appears, set a budget that's comfortable for you, and easily measure the impact of your ad. Campaign A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer. - Your AdWords account can have one or many ad campaigns running. - Each campaign consists of one or more ad groups, a budget, language and location settings, distribution settings for the Google Network, and other settings. - You can create separate ad campaigns to run ads in different locations or using different budgets. Click When someone clicks your ad, like on the blue headline of a text ad, AdWords counts that as a click. - A click is counted even if...
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...AdWords Study Guide Chapter 1: Introduction to AdWords Chapter 2: Getting Started with AdWords Chapter 3: Targeting Chapter 4: Costs and Billing Chapter 5: Tracking Ad Performance Chapter 6: Optimizing Ad Performance Chapter 7: Account Performance Tools Chapter 8: Google Analytics Chapter 9: Managing Client Accounts 2 5 8 11 13 16 18 20 22 AdWords Study Guide © Naper Solutions, Inc 1 Chapter 1 Introduction to AdWords AdWords Basics Google and Google AdWords Google is a search engine Google uses keyword based advertising to target your ads to users searching for your product or service The text ad headline is limited to 25 characters (including spaces) Basic AdWords Features The CTR helps determine whether your ad is effective If you elect to show your ads on the Google content network, your ads will be eligible to show on websites that contain content related to your ad. Google ads can be targeted to any language or location available worldwide. Benefits of AdWords There is no minimum spending limit with Google AdWords AdWords allows an unlimited amount of changes to an account per month Google Ads appear primarily on the right hand side of the screen or above the search results and are titled “sponsored links” Your ads will appear when a user’s search query includes a keyword that is part of your ad campaign You control the budget for your advertising campaign. You can set a daily budget and Google will stop showing your ad when you reach the daily limit....
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...Feldman(F) v Google(D) Inc. (2007) United States District Court F: In Jan 2003, plaintiff (firm owner), purchased advertising from defendant’s “AdWords.” Whenever certain words would be searched on Google, plaintiff’s ad would appear and the plaintiff would be charged by each click (pay per click). The highest bidder for keyword would have ad placed at top of search page words of drugs. Allegedly, the plaintiff was the victim of cliff fraud, in which competitors or pranksters click on the ad, driving up cost to advertise, and that the defendant required him to pay for all the clicks. Plaintiff claims that there are programs to locate fraudulent clickers, not that the defendant was aware of the tick clicks. The defendant charged the plaintiff over $100,000 from January 2003-December 2005 and has moved to seek damages, relief of profits the defendant procured, and relief of money from fraud clicks. I: Is an online clickwrap contract enforceable when the agreement has to be accepted in order to initiate a contract, referring to form selection clause, and when it does not specifically define a price? H: Yes. When the party has been given reasonable notice and it is clear they must click on the agreement to move forward and when the contract defines a method to determine price then the contract is valid. R: The Court relies on the precedent of Specht v. Netscape Comms Corp., in which the court determined that “clickwrap agreements are considered to be writings because they...
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...Assume that they are getting privacy, and/or good security on the pages that they are visiting. I have a neighbor that does not secure their wireless network and I could easily use their Network. By not securing their network they could easily set themselves up for someone hacking Their computers. I do not believe it is legal, or ethical to use another person’s wireless network Without getting permission. This is the same as stealing from your neighbor, because they are Paying for those services. I would not want anyone hacking my internet or private information Devices. Sources: 'Intro_to_Information_Systems_Ch03.pdf' B. Helm, “Click Fraud Gets Smarter,” BusinessWeek Online, February 27, 2007; B. Helm, “How Do You Clock the Clicks?” BusinessWeek, March 13, 2006; B. Grow and B. Elgin, “Click Fraud,” BusinessWeek, October 2, 2006; D. Vise, “Clicking to Steal,” Washington Post, April...
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...Click Fraud Click Fraud advertising is the practice of repeatedly clicking on advertisement hosted on a website with the intention of generating revenue for the host site draining revenue from the advertiser. The business owners purchase links on search engines or on sites that employ search engine ads, they only pay for their ads when a potential customer clicks on the advertisement link. Fees vary considerably from as little as one cent to $25. Pay per click is cheaper than billboards and paying upfront for commercials. There have been many times when I am watching my tv shows on random channels and there are ads on left, right, above the video, and below the video. Those are normally based on pages I have previously visited, but the ads show me better deals with less money, and free shipping. I think that is one of the issues because they have access to your web because if they can access, there’s a possibility that they can also hack into your computer and steal the other information as well. And to cancel the ads, there’s actually a charge of $3.99 a month to block all the ads. I think the websites like YouTube, and yahoo mail, Facebook or Gmail should not support these ads because there are many important things in emails such as passwords of different accts, or resume with all your information, work emails. I think viewing ads should be optional because some people choose to have those ads for better deals or some people don’t feel comfortable viewing the ads because...
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...Hi! Wealthcome! to TodayAdz Online Job & Business Compensation Plan. Thank you for showing your interest to know how we earn thru this Online Job & Business. PAID TO CLICK One of our business segment is PTC or paid to click. We click ads given by the website and we earn 10 pesos per click, but we are only given 20 jobs to click a day or maximum of 200 pesos earnings. To click, just go to the menu at the right PAID TO CLICK…then it will show your clicking jobs. Just click the logo and it will take 20 seconds only. Just go by, kayang kaya mo yan. Just text or call me if you have some questions. HOW DO WE EARN AT TODAYADZ? 1. CLICKING BONUS Basically, we earn from CLICKING ADS placed by the company-advertisers on our company website. Per click is equivalent to 10 pesos and we are given a maximum of 20 clicking jobs a day, that is 200 pesos a day earnings. (The company regulates a maximum number of clicking jobs/earnings per day to ensure that the company will also earn some amounts to sustain its operation). Here's the summary of your allocated clicking jobs: > Upon registration: 60 clicking jobs; 3 days = 600 pesos > Register 3 Pass up Recruits = no clicking jobs (serves as Company Safety Net) > Register your 4th recruit or 1st Downline: 60 clicking jobs; 3 days = 600 pesos (Here, you also earn 70 pesos as signing bonus) > Register your 5th recruit or 2nd Downline: 60 clicking jobs; 3 days = 600 pesos (Another 70 pesos as signing bonus) > Register...
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...easy... Step One Download the free brandable PDF report to your computer. Just right click on the link on that says Viral Report on the download page and “save target as”. Then save the file anywhere you want on your computer. Step Two Download the branding tool to your computer. Just right click on the link that says Branding Tool on the download page and “save target as”. Then save the file anywhere you want on your computer. Step Three Once you’ve downloaded and saved the free report and branding tool the next step is easy. Open the branding tool by clicking on it. Then click “Run”. The branding tool will then open. You’ll be asked to drag and drop your brandable PDF file into the window. Go ahead and do as instructed. Step Four After you’ve dropped the brandable PDF file of the free report into the window allow the tool to process the report. A new window will appear asking you to type in your Clickbank affiliate ID. After you type in your Clickbank affiliate ID in the space provided click on the “Brand” tab in the lower menu. You’ll be prompted to “remember to save your changes”. Press the “ok” button and then click on the “Save” tab in the lower Step Five Save the branded PDF on your computer. Step Six Delete the initial PDF file of the free report. This is important so you don’t confuse it for the branded version. Step Seven The branded PDF file will be titled as “Rebranded”. Right click on the file and rename it by deleting the word “Rebranded”. You don’t want...
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...connecting to other students, and searching for careers. Instructions Complete the following Scavenger Hunt Matrix regarding student resources provided by the university. In the first column, list the steps used to locate each resource. In the second column, explain how each resource might contribute to your success. Scavenger Hunt Matrix Student resource List the specific steps you used to locate each resource. Explain how you can use each resource to support your academic, career, or personal success. Course syllabus I logged onto e-campus website. When I got on the homepage I clicked onto syllabus tab in the current class area. The syllabus helps to assist you with keeping up on upcoming assignments. Academic policies Click on class then academic Instructor policies University Academic Catalog Located under the “program” tab and can be found in the “My Program” section. A catalog of the available programs at the university. Updated monthly with the current academic programs and policies. PhoenixConnect University Library Can be found on the students “home” page. Simply access it by clicking the tab labeled “library A resource available to everyone at the university. Can access the Center for Writing Excellence and the Center for Mathematics from here. Center for Writing Excellence Student store University Marketplace Life Resource Center Found under the “Quick Links” section on the homepage of the website. Helps students manage the stress...
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...manager order-level monthly invoice Question 15 Explanation: Effective video ads educate and entertain, and also inspire the viewer to act. If your campaign's goal is not just about branding, make sure you communicate to your customers what you'd like them to do, such as visit your store or site, call a phone number, or complete a purchase. Letting people know that they can learn more by clicking "play" usually increases play rates and video interaction rates. * Entice customers to click "play" using rich, sharp colors. * Include a few words to describe your product, service, and/or business. * Boost your play rate with a call-to-action that lets customers know they can play the video to learn more. * Create multiple video ads with different opening image sizes to increase the number of placements where your ad can appear. Question 30 Explanation: * AdWords discounter -- a feature that monitors your competition and automatically reduces your actual cost-per-click so that you pay the lowest price possible for your ad's position on the page. After each auction is run and your ad is ranked, the AdWords discounter adjusts your actual CPC so you pay the...
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...INTERACTIVE ACITIVTY My experience with the Invader video game was pretty amazing. First of all, I was actually getting impatient and upset because I didn’t know what I was doing on the game. When I got to clicking all the shuttles, I came across clicking on a red shuttle, and I destroyed it. Then, I started to click on all the red shuttles that came down, and they all were being destroyed once I was clicking them. So after I clicked about ten red shuttles, I tried to click on other colors like purple and blue to see if they would be destroyed. Believe it or not they were destroyed as well. My translation of the Invader video game was I was given no instructions at the beginning of the game. I had to use my knowledge to see what color would go away, and the red went away first. I was reinforced to keep clicking the red, and then I was able to click other colors where they could be destroyed as well. CLASSICAL CONDITIONING As I researched examples of classical conditioning within treating psychological disorders, it became quite interesting. The first example was a man feared birds. So, he was put in a room with a bird for a long period of time, and the bird was no harm to him. Then, the phobia finally diminished because he learned the bird was not going to harm him. The second example I researched was a little girl playing with her neighbor’s dog. One day she pulled too hard on the dog’s collar, and he started barking and growling. The little girl was startled by the dog...
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...Mobile Application – 26.09.2013 1. Launch. 2. Click as follows: File > Android Application Project. 3. The following will appear: 4. Near the application Name, type – UDM 5. Click on Next. The following will appear: 5. Click on Next. The following will appear: 6. Click on Next. The following will appear: 7. Click on Next. The following will appear: 8. Click on Finish. 9. The following Screen will appear : 10. By default, your application will add Hello World. Don’t remove it. We will use it later. 11. Now we will add a button where we are going to change its label to Hi, using strings.xml. How to do this??? 12. 13. As soon as you click on the folder res, the following will appear: 14. After clicking on Values, the following will appear – dimens.xml, strings.xml and styles.xml. 15. Double click on strings.xml. 16. The following screen will appear : 17. Click on button Add. The following will appear : 18. Select String and click on button OK. 19. The following will appear : 20. Near Name, type : btnHi and near value, type : Hi See below: 21. Then save the work. You will notice the following: 22. Now see to the L.H.S. Click on folder layout. Double click on activity_main.xml. 23. After clicking on activity_main.xml, you will find the following: 24. Now drag and drop...
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...Denielle Ma. Kiana P. Celestra January 30, 2013 ECE 101 English Communication 2 “Click” Plot: Michael Newman, a workaholic architect is married to Donna, his long-time partner and blessed with two children, Samantha and Ben. He’s an architect who is always pressured regarding with his works. He acts like this because he wants to give the things he haven’t before. That’s why he has little time to be with his family and just simply work to raise them up. The story starts when he’s looking for a universal remote control in Bed Bath & Beyond. Michael is out of himself and suddenly, he falls asleep in a bed and he proceeds to a section called “Beyond.” He sees there an old man and was named Morty. Without asking what Michael is looking for, this old man gives him a universal remote control and warns him that it can never be return to him. When he found out that the universal remote control the old man said him, it’s actually to control the universe, regarding by time. You can play, mute, delete, pause, slow motion, fast forward, skip and rewind. He went back to the section called Beyond and chats with the old man. And that’s the time when he uses the button fast forward, his body is in “auto-pilot,” meaning his mind skips but his body does the everyday routine. As time passes by, he sees into the control that he’ll be promoted and as usual he skips the time. And it ends up by skipping years. He misses a lot of memorable things such as the death...
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...Tools menu. Now select the Toolbar option from the displayed list of preferences. In the upper right hand corner of this prompt, under Style, change Images to Large. [pic] Toolbar Small Images with Short Text [pic] Toolbar Large Images with Text WinEst has pull down menus for each of the following - File, Edit, View, Filters, Tables, Tools, Database, Reports, Custom, Window and Help. When the mouse is clicked on one of these menu items, a list drops down with the available commands for that menu. Scan the menus to see the features available in the WinEst program. Help Help is always available. You can select Contents or Search for help commands from the Help menu or press the F1 key to view help. To close the Help system, click on the X in the upper right hand corner. Maneuvering about the System WinEst has three main views which enable you to follow a structured method of building and reviewing your estimates. You can move from view to view at any time by clicking one of the corresponding toolbar buttons (Takeoff, Sheet or Totals) or by making selections from the View menu. Takeoff [pic] This view is for adding items to your estimate from the price book Database. From here you can: 1. Lookup items from the database Perform takeoff calculations Assign a locations or Work Breakdown Structures (WBS) to items Analyze the Item takeoff audit trail Enter unique, one time items Add notes to items Access the calculator or drawings programs ...
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