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Clicking Clean

In:

Submitted By MagedBehairy
Words 14837
Pages 60
Clicking Clean:
How Companies are Creating the
Green Internet
April2014

greenpeace.org

For more information contact: enquiries@greenpeace.org Lead Author:
Gary Cook, Greenpeace
Co-Authors:
Tom Dowdall, Greenpeace
David Pomerantz, Greenpeace
Yifei Wang, Greenpeace
Editor:
David Pomerantz, Greenpeace
Creative Direction & Design by:
Arc Communications

Published in April 2014 by
Greenpeace Inc.
702 H Street, NW
Suite 300
Washington, D.C. 20001
United States greenpeace.org 2

Contents
Executive Summary

5

Company Scorecard

7

Cloud Source

9

Global Energy Snapshot

13

The Cloud’s Next Stop: China

17

The Road Map to a Green Internet

19

Your Online World: Green IRL, or #dirty?

25

Green Internet Leaders and Best Practices

29

Where the Cloud Touches the Ground
-- Map: Global Data Center Hot Spots
-- Map: US Data Center Hot Spots
-- US Regional Profiles

35
36
38
40

Appendix 1: Methodology

42

Appendix 2: Company Scores Explained

44

Appendix 3: Company Data Center
Facilities and Estimates of Power Demand

64

Notes

78

03
4

© Frank van Biemen / EvoSwitch / Greenpeace

Greenpeace
USA

Clicking Clean:
How Companies are Creating the
Green Internet

Executive
Summary

Executive
Summary
For the estimated 2.5 billion people around the world who are connected to the internet, it is impossible to imagine life without it. The internet has rewoven the fabric of our daily lives – how we communicate with each other, work and entertain ourselves – and become a foundation of the global economy.
Seemingly on a daily basis, new businesses that use the internet as their foundation are disrupting and often replacing long-standing business models and industries.
From music and video to communications and

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