...TABLE OF CONTENTS Executive Summary ...................................................................................................................................3 Situation Analysis - Background ...............................................................................................................5 SWOT Analysis ..................................................................................................................................7 Key Problem to be Solved ..................................................................................................................9 Key Strategic Campaign Decisions - Objectives .....................................................................................10 Target Audience................................................................................................................................11 Brand Position...................................................................................................................................12 Campaign Strategy...................................................................................................................................13 Media Strategy - Objectives ....................................................................................................................15 Selection............................................................................................................................................16 Media Planning and Buying...
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...-PUB CRAWLING- Cyprus ERASMUS 2013 Let this be the best & craziest event ever!! It’s up to u ( Rules: 1. U HAVE TO visit all pubs!! 2. Take camera with u to prove us the actions! 3. If u meet another team in the pub u have to arrange drinking competition. Losers crawl out of the pub, winners get 20 points. 4. U have to drink everything what is given by bartender. If someone of team can’t do it – others have to help him/her. Sharing is caring ( 5. Take the border – if u are only crawling, maybe it is enough ( 6. Change clothes with every team you meet (every time!!) 7. The whole group crawls into/out of the pub – 50 p (use your imagination) *Here are some tasks for you to fulfill in any pub or street you want: | |Same sex |Opposite sex | |Kiss on cheek |10 p |5 p | |Kiss on the lips |35p |15 p | |French kiss |50 p |20 p | |Kiss from bartender |100 p |70 p | *If you get a big red mark of lips on your cheek 15 p *Sing a song on the way to the pubs...
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...wrong doing based off the 1988 Indiana Supreme Court Case which stated that contextual knowledge alone will not suffice. The plaintiff, Deborah White, is requesting that the court denies the defendant’s request for summary judgment. The plaintiff claims to have sufficient evidence which will prove bartender John Daniels did see visible signs of intoxication from Edward Hart. Edward Hart had consumed 11 drinks within a two hour span while at the Tavern. Regardless of body type, shape or size that amount of Alcohol consumed by a single individual can reasonably infer that he had shown visible signs of intoxication. Edward Hart had been observed falling off of his stool as well as tripping over a pool stick by another patron in the bar. Upon leaving the bar Edward Hart had hit multiple parked cars in the parking lot. Mr. Hart displayed signs of his inability to operate a motor vehicle by swerving all over the road, driving on the opposite side of the roadway, taking out a mailbox, and eventually crashing into plaintiff, Deborah Whites car injuring her and killing her husband. His BAC (blood alcohol content)...
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...them to their destination. Many individuals travel for celebrations like weddings, births, and even funerals (Merith, 2009). My favorite reason to travel is for relaxation. My husband and I travel a few times each year for romantic getaway weekends. The pressures of our jobs, the lack of privacy in our home, and the need for a quiet place to relax without the obligations of parenthood are just a few of the reasons we have for traveling. We have a favorite hotel where we enjoy spending the weekends away. We are there so often the staff knows us by name. The property is a Wyndham historic hotel that has been restored to its former glory. The restaurant, The Dancing Goat, serves elegant meals in a cozy atmosphere and the piano bar offers a late night opportunity for dancing and romance. The candlelit tables and soft piano music create a dreamy atmosphere. This hotel is also close to the plantation house where my husband and I were married. It is a wonderful experience each time we visit. Reference Merith, S. (2009, August 4). 10 Reasons Why People Travel. Retrieved from...
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...BIS/219 July 21 2013 Club IT part 1 After visiting the Club IT website I found out some great information. Some of the information I got were the functional areas and how the information resource including intranet, how to accomplish their mission and serve their clients. The organizational information systems. For planning and customer relationship management. The owners Lisa Tejada and Ruben Keys both graduated with degrees in Business Administration in 2000. (“Club IT”, 2013). Club IT is a trendy, hip, and entertainment club. The club has nearly 6,000 square feet of space with 600 square feet of dance floor, seating for almost 220 people. Their bar even has four pour stations (“Club IT”, 2013)(four bar tenders can be working at a time).Being able to have several bartenders at once will cut back on how busy the bar gets and make customers happy because they do not have to stand in line to get a drink or some food for a long period of time. They have several different events such as; live music on the weekends, a nice size dance floor, lots of seating, and great food and drinks. The mission statement of Club IT is “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT.” ("Club It ", 2013). The clientele of Club IT are young professionals, students, and people ranging from 21-30. The employees consist of one assistant manager, four...
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...that the pressure of air in a rigid vessel is 0.2 bar (vacuum). The pressure of the atmosphere is equivalent to 750 mm column of mercury. Given: Density of mercury is 13.59 g/cm3. i. Sketch the system with appropriate labels. ii. Determine the atmospheric air pressure, in bar. iii. Calculate the absolute pressure of the air in the vessel, in kPa. (Ans: 1 bar; 80 kPa) 2. A gas is contained in a vertical, frictionless piston-cylinder device, as shown in Figure 1.1. The piston has a mass of 4 kg and cross sectional area of 35 cm2. A compressed spring above the piston exerts a force of 60 N on the piston. If the atmospheric pressure is 95 kPa, determine the absolute pressure inside the cylinder. (Ans: 123.35 kPa) Figure 1.1 3. The gage pressure of the air in the tank shown in Figure 1.2 is measured to be 65 kPa. Determine the differential height h2 of the mercury column. (0.47 m) Figure 1.2 4. The absolute pressure inside a tank is 0.4 bar and the surrounding atmospheric pressure is 98 kN/m2. What would the reading be on a gauge pressure attached to the tank, in kPa. [-58 kPa] 5. A barometer reading indicates that the atmospheric pressure is 730mm Hg. Determine the pressure in bar. (Density of mercury is 13600 kg/m3 and earth’s gravity is 9.81 m/s2). [0.974 bar] 6. A gas with a mass of 15 kg is contained...
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...a local dance bar. For hundreds of years, bars have been around ensuring that people are having a great time and enjoying their drink of choice. Bars will never fade away and go out of style and every city and town could always use something new and exciting that will help draw them away from one bar and to another. Everyone enjoys dancing, fun music, great drinks and entertainment throughout the whole year. Lincoln, Nebraska has around two hundred and fifteen thousand people and is always growing. It is most known for the University of Nebraska where college sports is always dominant, so that means when school is in session there are thousands of college kids ready to party and let loose from all their studying. To the west in Lincoln there is a new district that is growing steadily with new restaurants and bars. This is all within walking distance from the football stadium and the newly built arena where concerts and basketball games are played. In this area there is a city block that has two levels of bars and restaurants and an outdoor patio with a giant big screen television outside for everyone to watch major events. This place is called the rail yard since it was built right where the train station used to be many years ago. At the rail yard people have their choice of choosing a bar to enjoy, getting a drink outside and watch an exciting sporting event on the giant screen or do both. At the very top of the corner in the rail yard there is a bar called Vega. ...
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...restaurante italiano muy famoso en San Jose. Por la noche se vistieron y cuando la niñera vino, salieron de la casa. Eran las 7.30 cuando llegaron al restaurante . Claire era muy contenta de ver su restaurante favorito. Al entrada, el portero les saludó y les pidió su numero de reserva. Paul le dijo que era la primera vez que vinieron a ese restaurante y ellos no sabian que deben dar una reserva. El portero les dijo que no había ninguna mesa libre porque los clientes hacian las reservas desde un mes antes. Paul se fue a un camarero y le dijo que el condujo una larga distancia para hacer una sorpresa a su esposa para su cumpleaños. El camarero le dijo que si querían, podían esperar en el bar para ver si alguien cancelará su reserva. Mientras esperaban en el bar, una camarera llamaba el apellido “Fosters”. Súbitamente Paul le dijo que ellos eran “Fosters”. Claire dijo que no era una buena idea tomar la reserva de otra familia, pero al mismo tiempo ella quería mucho degustar la comida italiana. Después de sentarse, ellos pidieron la especialidad de la casa. Una hora más tarde, mientras ellos estaban hablando y comiendo , cuatro camareros se acercaron a su mesa. Como la tradición de este restaurante, cantaban feliz cumpleaños para Clair. Cuando los camareros cantaban, otro camarero trajo una tortilla pequeña sobre que fue escrita “cumpleaños feliz Sra. Fosters.” Por un momento Claire se sorprendió, pero no podía decir que “Fosters” no era su nombre...
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...Number Evening Tel No Mobile Number E-mail Address Address Postcode Postcode Previous address if less than 3 years Postcode Postcode Are you a limited company or do you intend to trade in a company name? If Yes, what is the company name? Yes No Do you currently hold leases/tenancies/franchises with any other pub companies? If Yes, which companies/pubs? Yes No D P A S S I O N A T E A B O U T O U R P U B S EXPERIENCE Please tick the most relevant boxes. Do not attach your CV but if appropriate you may wish to take a copy to the 1st interview Applicant 1 Applicant 2 Yes Duration (yrs) TRADE Lease/Tenancy Pub management Own Pub Chef Bar Work Yes Duration (yrs) OTHER Self employed/Own Business Franchise Other Career/Work Experience Applicant 1 Applicant 2 TRADE/BUSINESS QUALIFICATIONS AND TRAINING Please tick the most relevant boxes Applicant 1 Applicant 2 National Certificate for Personal Licence Holders (NCPLH) BIIAB Advanced Qualifications BIIAB National Certificate in Licensed Retailing BIIAB National Certificate for Licensees NVQs in Leisure Industry A Levels/National Diploma Degree Food Hygiene Certificate Health and Safety Certificate Other Industry...
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...service restaurant and a sport bar that deliverer’s a safe and fun environment for sports fans and family dinning. Our restaurant will provide Authentic Mexican Cuisine. Ay-Ay-Aye Chiquita has the opportunity to expand the sports bar/restaurant service industry by offering Authentic Mexican Cuisine in a fun energetic environment that all customers will enjoy. With a large Hispanic population and we are excited for this great opportunity. Visiting our competition, speaking with sports fans, restaurant owner, wait staff and management we have a well though plan ready for execution. The customers experience is our top priority. In order to deliver on that promise we plan to run our business efficiently by partnering with some of the business vendors both locally and nationally such as Cisco and the local farmers markets Greens Produce and Cow Towns Farmers Market. We believe these partnerships make the difference in delivering the value that we have promised to our clients. Our business will provide a wide array of activities that our customers and team members will enjoy participating in: Weekly activities at the restaurant during our peak sporting season, opportunity to give back to the community by donating time and money. Ay-Ay-Aye Chiquita sets itself apart from other sports bars in the area by serving authentic Mexican food. Right now, sports bars offer a variety of American Fare like burgers and wings, but there is not a sports bar in the area right now that combines...
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...a summary judgment to John Daniels who was the bartender at O’Malley’s Tavern. The Plaintiff is seeking damages from the defendant, Patrick Gibbs and O’Malley’s tavern stating that Mr. Gibbs had knowledge of Mr. Hard’s intoxication. The Indiana Law. Ind Code Ann 7.1-5-10-15.5 2006 does require that a defendant have actual knowledge in order to recover damages. Constructive knowledge does not satisfy the presumption, only subjective knowledge. Circumstantial evidences cannot support constructive knowledge, but only actual knowledge. According to the 7th circuit court of Indiana, visible acts of intoxication are subjective. The bartender himself only saw Mr. Hard sitting on a stool drinking whiskey which is not an uncommon occurrence in a bar. The case that was cited in the courtroom, the Ash Lock case (Ashlock v. Norris, 475 N.E.2d 1167, 1170 Ind. Ct. App. 1985) was not as severe as this case. This specific bartender at O’Malley’s Tavern did not have actual knowledge of Mr. Hard’s intoxication levels. He did not notice the altercation Mr. Hart had with Mr. White at the door nor did he notice Mr. Hard tripping over a pool stick. These specific inferences were after the last drink was served therefore this defendant considers this actual knowledge. Common law prior to the 1988 at the Supreme Court Statue does allow constructive knowledge for inferences and the...
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...representing Mrs. White are Amanda Babbitt and Jackson Walsh. The attorneys for the defendants are Benjamin Walton and Jordan Van Meter. Courtroom Observation Case White v. Gibbs The lawsuit arose from an incident where Mrs. White and her husband Bruno were having dinner at O’Malley’s Tavern. On that night there was another patron at the bar, Edward Hard, who was also Mrs. White’s ex-fiancé. During the court case we find out that Mr. Hard had shown a lot of animosity toward the White’s due to Mr. Hard and Mrs. White’s previous relationship. There was also a former altercation between Mr. White and Mr. Hard, and even though this had been resolved, Mr. Hard still showed this animosity. On this night, Mr. Hard had a bill from O’Malley’s Tavern in which he was charged for purchasing 13 alcoholic drinks. According to the record 11 of these alcoholic drinks were served in a very short period of time, and the bartender claims that Mr. Hard never showed any signs of public intoxication. According to Mrs. White there was a time when Mr. Hard had left his seat and proceeded to trip and fall over a pool cue. He got up and stumbled back to the bar and sat back down. According to Mrs. White this was not witnessed...
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...301 In the case of Mrs. White and the O’Malley Tavern I would say that of course Mr. Hard is at fault for drinking and driving, but I also feel that O’Malley’s Tavern is also at fault for over serving a customer to the point of excessive intoxication. The facts of the case were very clear cut and obvious to me. The bartender at O’Malley’s Tavern served Mr. Hard six beverages within the last half hour he was at the bar. On the tab Mr. Hard paid it showed that he ordered 13 drinks and that 11 of them were consumed by Mr. Hard. His blood alcohol content was at a .20, which is two times the legal limit of .08. Being in the medical field and also being a Command Drug and Alcohol Program Advisor for the Navy I know that at a .20 there is no way you are of sound mind to do anything. Usually a person with this Blood alcohol content are confused, they need help completing tasks (standing, walking, using the bathroom), they are between 50-100 times more likely to get into an accident, and they are very close to being incoherent. At 7:43pm Mr. Hard left the bar, according to the bartender, appearing to be of sound mind and judgment. He was picked up by the police at 7:55pm slurring, disheveled and with no recollection of what had happened. Clearly this man had way too much to drink and should have never been served this much in such a short period of time. According to the Dram Shop Act Indiana Code 7.1-5-10-15.5 “Sec. 15. (a) It is unlawful for a person to sell, barter,...
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...Chapter I Problem and its Setting Introduction Restaurant is an eating place where meals and drinks are sold and served to customers. It is also refers to any wide variety of establishment in which people may buy and prepared meals. A restaurant may be manage by a restaurateur, who is the owner or either the manager of the restaurant. The service of the business can be full service and may stand alone or can be accompanied with other facilities such as bar and hotel. A bar is a retail business establishment that serves alcoholic drinks beer, wine, liquor, and cocktails for consumption on the premises. Bars provide stools or chairs that are placed at tables or counters for their patrons. Many bars have a happy hour to encourage off-peak patronage. The term "bar" is derived from the specialized counter on which drinks are served. Customers may sit or stand at the bar and be served by the bartender, or they may sit at tables and be served by cocktail servers. The "back bar" is a set of shelves of glasses and bottles behind that counter. In an economy, it contributes greatly to the progress because it provides employment and healthy competition. It also satisfies the needs of the society and other business as well. Customer satisfaction is the main goal of a restaurant that is why they aim to discover unique menus and serve quality of foods and services that would make their customers satisfied. Customers have different lifestyles and they will eat in a restaurant that matches...
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...drive you to get the things done that are necessary to open your business. Having a business plan that is simple and easy to follow will help in the success of your business. Everything to get a business started relies on how much money you have to get started. If you don't have enough then you need to find ways to raise the fund needed. You don't want to start on something for your business unless you have the funds. This will only make it more difficult and stressful for you. The two businesses I would like to discuss are the restaurant and extermination business. First the restaurant business. Opening a sports bar today in not a new idea. Lou and Jose are going to need a fresh new idea when entering this market. It could be from the choices of food to the choices of entertainment aside from the large tv's around the bar. Let's face that has already been done. They could have choices like tv bingo or theme night. Whatever they do they need to be original. However there are some things to take care of before they get to this point. They will need to get there liquor license and food license. They will have to pass health and safety inspections before they can even...
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