...Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts & Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam. Additional sources include the BTEC Level 3 Business Book1, which was used to look up techniques such as; survival strategies and brand awareness. We have also used resources such as PowerPoint Presentations from The Times 100, Business Case Studies. In this report you will find some information on the company itself and how they market themselves which we have put into sections in a specific order to show how we came to the conclusion of how effective we think their marketing skills are. We have provided evidence of our research and transferred relevant data into charts. Oxfam Company Purpose: Oxfam is a voluntary charity organisation. Oxfam’s main objective is to reach out to poor countries and help civilians manage their own lives from the sources Oxfam provide. Oxfam market themselves through their website and television commercials. This...
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...adheres to a democratic, parliamentary system of governance known as the Westminster system. This system ensures adequate distribution of power between the executive branch led by the prime minister, the bicameral legislature and the judiciary. Growing ideological differences between the Conservatives and Liberal Democrats in the current government is making the coalition vulnerable. Tensions between pro-Europe Liberal Democrats and euroskeptic Conservatives continue to plague British politics. Further, conflicting views on issues such as welfare reforms, immigration and the economy are straining relations. The UK economy is developed, but rising government debt remains a concern The UK is one of the largest economies in the EU and is one of the strongest in terms of social welfare and standard of living. Among the EU countries, the UK has one of the highest levels of per capita GDP in terms of purchasing power parity. According to the World Bank's Doing Business indicators for 2013, the UK is the seventh best country in the world to do business. The...
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...Table of Contents INTRODUCTION 2 I. LITERATURE REVIEW 3 I.1 Externalities 3 I.2. Environmental tax 5 II. THE LEVY ON PLASTIC BAGS IN IRELAND 8 II.1. Summary 8 II.2.The nature of the levy 10 II.3. Implementation and enforcement 12 II.4. Results and impacts 12 III. LESSON FROM PLASTIC BAGS LEVY IN IRELAND 17 III.1. Ireland’s lessons 17 III.2. Plastic bags levy in Vietnam: 19 CONCLUSION 23 REFERENCES 24 INTRODUCTION Now that people increasingly pay more attention to environmental issues, they are manifested in all areas of life. Air pollution? Do not worry. Already a car powered by electricity or eco-gasoline or even grass. Water pollution? Do not worry. Already advanced wastewater treatment technologies. So what if the pollution is caused by the consumption of plastic bags? Not easy to answer. Let’s stand in the shoes of a public economist. The consumption of plastic bags brings a lot of benefits for everyone. If you are a manufacturer of plastic bags, you will get a lot of money as your profit. If you are a consumer of plastic bags, you will be satisfied with the benefits that they bring you. They are cheap, very light and of course, very easy to throw away after used. Now the problem has arisen. Have you ever wondered where plastic bags will be after discarded? We can say for sure that they do not disappear. They stay and pollute the environment. Environment Commissioner Janez Potocnik used to say: "The impact of this plastic waste can be seen...
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... McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion. Products: Macdonald’s primarily sells hamburgers, cheeseburgers, chicken burgers, French fries, breakfast items, soft drinks, milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads, fish, wraps, smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s serve beer also. Operating countries: Macdonald’s corporation is one of the largest fast food selling company. It have 31,800 flagship restaurants serving nearly 68 million people in each day among the 119 countries worldwide. Mainly, company operated by franchisee, an affiliate or the corporation itself. Basically company is operated largely in America, Canada and European countries like U.K., Competitors: There are many fast food restaurant running currently in the market. However, Macdonald’s is one of the largest company operating internationally. Though, MacDonald’s itself is a brand but also it have some...
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...peer-reviewed university and government reports. Additional studies were identified from the reference section of recommended papers, as well as via their citation index (primarily Google Scholar). A synopsis of each section is available below, as well as at the end of each section. There is a great deal of research –much of it based in the United States- on the environmental effects of all types of dairy farming, including intensive/confinement, mixed, pasture-based, and management-intensive rotational grazing (MIRG) operations. The vast majority of studies identified for this review focused on the fate and management of excess nitrogen and phosphorous, their effects on terrestrial and aquatic ecosystems, and contributions to air quality and climate change. Many environmental mitigation efforts were suggested, including balancing nutrient inputs/outputs at the level of the farm, the watershed, and regionally; taking greater care in the timing of fertilizer and manure applications; increased testing for phosphorus and nitrogen in soil; and the use of riparian buffer strips and fencing to protect water bodies. In addition, many studies suggested that cattle stocking rates be calibrated to ensure that nitrogen...
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...Competitive Advantage Enterprise in Ireland over the next decade will operate in a global competitive environment that will be considerably more challenging than in the past. The strengths and experience that we have built up will continue to contribute to the success of enterprise, but companies in Ireland will have to differentiate themselves from their competitors in new ways in order to create sustainable competitive advantage. In the past, Ireland has set a standard for change and growth that is admired around the world and we can continue to do so. The biggest barrier to this is complacency: there is a real danger that enterprise in Ireland will be overtaken by more agile competitors in other countries. Overcoming this complacency and taking decisive action requires a renewed sense of national cohesion, with a commitment to execution throughout the entire enterprise community and the support systems. As outlined in Chapter 3, in the years ahead, our ability to build sustainable enterprise in Ireland will depend critically on a unique combination of: Knowledge of customers and market needs The ability to develop new products and services to satisfy those needs A world-class education and training system that is responsive and flexible and that supplies the skills required by the changing needs of enterprise A competitive taxation regime An effective, agile government system. The first two of these present the greatest challenge for Ireland: our track record in these areas...
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...Introduction The financial crisis of 2007–08, also known as the Global Financial Crisis and 2008 financial crisis, is considered by many economists to have been the worst financial crisis since the Great Depression of the 1930s. It threatened the collapse of large financial institutions, which was prevented by the bailout of banks by national governments, but stock markets still dropped worldwide. In many areas, the housing market also suffered, resulting in evictions, foreclosures and prolonged unemployment. The crisis played a significant role in the failure of key businesses, declines in consumer wealth estimated in trillions of U.S. dollars, and a downturn in economic activity leading to the 2008–2012 global recession and contributing to the European sovereign-debt crisis. The active phase of the crisis, which manifested as a liquidity crisis, can be dated from August 9, 2007, when BNP Paribas terminated withdrawals from three hedge funds citing "a complete evaporation of liquidity". Many causes for the financial crisis have been suggested, with varying weight assigned by experts.The U.S. Senate's Levin–Coburn Report concluded that the crisis was the result of "high risk, complex financial products; undisclosed conflicts of interest; the failure of regulators, the credit rating agencies, and the market itself to rein in the excesses of Wall Street." The Financial Crisis Inquiry Commission concluded that the financial crisis was avoidable and was caused by "widespread failures...
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...Financial Crisis in the European Union: The Cases of Greece and Ireland Sara F. Taylor Thesis submitted to the faculty of the Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Arts in Political Science Scott G. Nelson, Chair Karen M. Hult Deborah J. Milly September 7, 2011 Blacksburg, Virginia Keywords: EUROPEAN UNION, EUROZONE, GREECE FINANCIAL CRISIS, IRELAND BANKING CRISIS, EUROPEAN CENTRAL BANK Copyright 2011 Sara F. Taylor Financial Crisis in the European Union: The Cases of Greece and Ireland Sara Frances Taylor ABSTRACT The 2008 eurozone financial crisis has only worsened as of summer 2011 raising questions about the economic future of the eurozone and sending shock waves through economies around the world. Greece was the first state to receive a bailout from the European Union and the International Monetary Fund, surprisingly followed only six months later by Ireland. The goal of this thesis is to analyze the challenges posed to smaller, weaker economies within the eurozone, specifically Greece and Ireland, since the recent eurozone financial crisis. This study is based on the experiences of both Greece and Ireland as very different members of the single currency. How and why did these states meet the criteria for euro convergence? To what extent was there support for the euro in both countries in the past? To what extent is there support today after the near collapse...
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...RESOURCES COMMUNITY DEVELOPMENT AND PUBLIC POLICY guidance on the application of community development approaches to different aspects of anti-poverty and social inclusion work €10 Siobhán Lynam Bridgewater Centre, Conyngham Road, Islandbridge, Dublin 8 Tel: 01 670 6746 Fax: 01 670 6760 Email: info@combatpoverty.ie Website: www.combatpoverty.ie COMMUNITY DEVELOPMENT AND PUBLIC POLICY Siobhán Lynam Community Development and Public Policy 1 © 2006 ISBN: 1-905485-11-5 While every effort has been made to ensure that the information contained in this book is accurate, no legal responsibility is accepted by the author or Combat Poverty for any errors or omissions. The views expressed in this publication are the author’s own and not necessarily those of Combat Poverty Agency. 2 Community Development and Public Policy CONTENTS Acknowledgements Preface 4 5 Introduction Background to the publication Structure of the publication 6 6 Section 1: Defining public policy 1.1 What is public policy? 1.2 How is policy made? 1.3 The public policy cycle 1.4 Example of a community organisation’s impact on policy 7 7 8 13 16 Section 2: A community-development approach to policy making 2.1 Giving voice to excluded groups 2.2 Characteristics of a community-development approach 2.3 Value of adopting a community-development approach 18 18 19 21 Section 3: Influencing public policy making 3.1 Develop a policy...
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...Explaining Student Performance Evidence from the international PISA, TIMSS and PIRLS surveys Final Report November 2005 Explaining Student Performance Evidence from the international PISA, TIMSS and PIRLS surveys Jens Henrik Haahr with Thomas Kibak Nielsen, Martin Eggert Hansen and Søren Teglgaard Jakobsen www.danishtechnology.dk jens.henrik.haahr@teknologisk.dk This study was carried out on behalf of the European Commission’s Directorate-General for Education and Culture. Views expressed represent exclusively the positions of the authors and do not necessarily correspond to those of the European Commission. Contents Index 1. .......................................................................................................................... 2 2. 3. 4. Executive Summary................................................................................................. 4 1.1. Education Systems and Basic Skills................................................................. 4 1.2. Student Background Characteristics and Basic Skills.................................... 10 1.3. School Characteristics and Basic Skills ......................................................... 13 1.4. Individual Student Characteristics and Basic Skills....................................... 17 1.5. New Analysis and Data Collection Activities................................................ 19 Introduction........................................................................................
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...PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States cannot?” The conventional wisdom has long held that strong spending by consumers in other nations would keep the world economy humming. However, by 2008, Greider’s question was taking on a new urgency and the conventional wisdom was being tested. An economic crisis that had its roots in lax subprime mortgage lending practices began to spread around the globe. In the United States, where the crisis began, economic misery was widespread: The housing market collapsed, real estate values plummeted, credit tightened, and job growth slowed (see Exhibit 2-1). As the price of oil passed the $100 per barrel benchmark, the average price of a gallon of gasoline rose to $4. American consumers were, indeed, less willing and less able to buy. However, the crisis was not confined to the United States alone. Consumer-goods exporters in Asia, which Exhibit 2-1: The bursting of the global real estate bubble was only one aspect of the worst recession in decades. The ripple effects from the economic...
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...Explaining Student Performance Evidence from the international PISA, TIMSS and PIRLS surveys Final Report November 2005 Explaining Student Performance Evidence from the international PISA, TIMSS and PIRLS surveys Jens Henrik Haahr with Thomas Kibak Nielsen, Martin Eggert Hansen and Søren Teglgaard Jakobsen www.danishtechnology.dk jens.henrik.haahr@teknologisk.dk This study was carried out on behalf of the European Commission’s Directorate-General for Education and Culture. Views expressed represent exclusively the positions of the authors and do not necessarily correspond to those of the European Commission. Contents Index 1. .......................................................................................................................... 2 2. 3. 4. Executive Summary................................................................................................. 4 1.1. Education Systems and Basic Skills................................................................. 4 1.2. Student Background Characteristics and Basic Skills.................................... 10 1.3. School Characteristics and Basic Skills ......................................................... 13 1.4. Individual Student Characteristics and Basic Skills....................................... 17 1.5. New Analysis and Data Collection Activities................................................ 19 Introduction....................................................................
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...2005). The store’s three business segments, Wal-Mart International, Wal-Mart Stores and Sam’s Club all operate in discount retail industry. Currently Wal-Mart’s leadership is facing challenging issues including an invariable customer base, a declining same store base and a crumbling reputation. However, Wal-Mart’s history is a living example of innovative and successful leadership. The company started with a single store in 1962, in Rogers, Arkansas and it has grown into what is now regarded as the world’s largest retailer. Wal-Mart runs each store with the products stocked in the store, to the front-end equipments, helping to speed up checkouts. Using the same philosophy in all its stores to provide low prices and superior customer service, Wal-Mart can sell at low prices and thus eliminate expenses associated with frequent sales promotions as well as have predictable sales. Wal-Mart has invented its own unique inventory system, the cross-docking system that has enabled the company to achieve economies of scale, thus reducing the cost of sales. In this system, goods are continually delivered to Wal-Mart’s stores within 48 hours and without the store having to inventory them. This allows the stores to replenish their shelves four times faster than its competitors. Wal-Mart stores boost their buying power by purchasing in bulk and distribute goods without involving third parties. This paper seeks to analyze Wal-Mart’s stakeholders, the internal and external environment,...
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...The European Union: Questions and Answers Kristin Archick Specialist in European Affairs March 4, 2013 Congressional Research Service 7-5700 www.crs.gov RS21372 CRS Report for Congress Prepared for Members and Committees of Congress The European Union: Questions and Answers Summary The European Union (EU) is a political and economic partnership that represents a unique form of cooperation among sovereign countries. The Union is the latest stage in a process of integration begun after World War II, initially by six Western European countries, to foster interdependence and make another war in Europe unthinkable. Today, the EU is composed of 27 member states, including most of the countries of Central and Eastern Europe, and has helped to promote peace, stability, and economic prosperity throughout the European continent. The EU has been built through a series of binding treaties, and over the years, EU member states have sought to harmonize laws and adopt common policies on an increasing number of economic, social, and political issues. EU member states share a customs union, a single market in which goods, people, and capital move freely, a common trade policy, and a common agricultural policy. Seventeen EU member states use a common currency (the euro). In addition, the EU has been developing a Common Foreign and Security Policy (CFSP), which includes a Common Security and Defense Policy (CSDP), and pursuing cooperation in the area of Justice and Home Affairs (JHA)...
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...THE ENVIRONMENT IN THE NEWS Wednesday, 12 April 2005 Other Environment News • Pollution "problématique" sur le périphérique parisien (Reuters) • La pollution contribuerait à faire grossir (RTL) Environmental News from the UNEP Regions • ROA • ROWA Other UN News • UN Daily News of 12 April 2005 • S.G.’s Spokesman Daily Press Briefing of 12 April 2005 BBC: UN names Earth's green champions The United Nations Environment Programme (Unep) has named seven Champions of the Earth it hopes will inspire wider protection of the planet. The winners include an Inuit activist, South Africa's president, and Bhutan's King Jigme Singye Wangchuk. The head of the Orthodox Christian Church, Patriarch Bartholomew, is cited for preaching that God wants the planet's future safeguarded. The winners will receive trophies sculpted from recycled materials. The presentation will be made at a ceremony in New York next week. Unep hopes the various projects recognised will be imitated around the globe. 'Set the agenda' The seven winners each represented a region of the world. President Thabo Mbeki of South Africa is honoured for his government's commitment to providing clean water and sanitation. The king and people of Bhutan are rewarded for helping preserve more than 70% of its forest cover. Canadian Inuit activist Sheila Watt-Cloutier was recognised for fighting global warming and persistent organic pollutants in the Arctic ecosystem...
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