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Clinical Operations Analysis of a Lagos Based Supermarket

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Submitted By CRECOMM
Words 2883
Pages 12
CLINICAL ANALYSIS OF A SMALL SCALE BUSINESS VENTURE:
BLENCO SUPERMARKET.

Vision “Grow Blenco to be the next big thing ahead of Shoprite in Nigeria”

Mission “Making high quality goods available to satisfy customer needs and striving to effectively deliver customer support services”

BY GROUP FIVE:
2009MBA012
2009MBA014
2009MBA027
2009MBA029
2009MBA033
2009MBA041
2009MBA046
2009MBA049

3rd December, 2010
INTRODUCTION:

The retail food sector in Nigeria consists of supermarkets, convenience stores/small groceries and traditional open air markets.

Blenco Supermarket is a retail supermarket targeting customers within different localities. Her operations and strategic objective were clinically analyzed to see if there were deviations between her strategy and operations.

The breakdown of the systematic analysis of the firm and its industry has been critically analyzed below to see how Blenco Supermarket can gain competitive advantage in a continuously dynamic market.

COMPANY HISTORY:

Blenco supermarket is an owner-managed business that has grown to become a family-owned business. The organization was started by Mr. Blessing Aghedo an energetic young man from the South-Eastern region of Nigeria. He started business as a provision shop with a modest sum of N1, 000 at Oshodi, Lagos in 1999. By 2002, he opened another provision shop in the Ejigbo environ.

He had the opportunity to open a shop at Ajah in 2004 when he moved to reside in the area. He started the Ajah location with a regular sized shop selling basic provision items in the area. As the business grew in line with changing customer taste he saw the need to expand his business. He enlarged the size of the shop and transformed the initial provision store to a supermarket selling a

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