...Burt's Bees Case Study Florida State College at Jacksonville MAN3781: Sustainable Business Strategies Spring Term 2015 [G1] March 14, 2015 Burt’s Bees Case Study How far along is Burt's Bees in their sustainability journey? Lodging their first corporate social responsibility (CSR) in 2008, according to the article “Burt’s Bees: Balancing Growth and Sustainability. Their 2020 sustainable goals consist of zero waste, one hundred percent employee engagement, one-hundred percent natural products, one- hundred percent Post-Consumer Recycled (PCR)/Biodegradable packaging, and one-hundred percent renewable energy/ zero carbon leadership in energy and environmental design (LEED) certified building. Kicking off the goals that they have set in place, they began measuring how much waste the company was producing. The amount came as a surprised when they discovered it was forty tons of waste each month that was being poured into the waste land fields. Burt’s Bees has a goal of having zero waste by 2020. They have went from 40 tons a month down to four tons per month which is already a significant change. The amount of energy has been cut per unit produced by forty percent by changes the shrink wrap band that goes around the lip balm to a tear off wrap which was significant in preserving energy because the shrink wrap was produced for the number one selling product of the company. They have also reduced the amount of water that is being used within the...
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...position, product range, market share, financial position, and overall levels of capability and effectiveness. In addressing this question we are seeking to establish a baseline from which we can move forward. Where are we now? According to the customer and competitor orientations (Day) = If an enterprise is managed a little better than customers expect, and if this is done in a slightly better way than competitors can manage, then the enterprise should be successful that focuses on year-on-year improvements in key operating ratios, or on improvements in sales volume without making direct comparisons with competitors. Such an orienta-tion is potentially disastrous when viewed in strategic terms. At the opposite extreme is a market-driven approach to marketing which seeks to balance a responsiveness to cus-tomers’ requirements on the one hand with direct competitor comparisons on the other Interest groups= This advantage (or inducement) may be in the form of dividends to shareholders, wages to employees, continued business to suppliers of goods and services, satisfaction on the part of consumers, legal compliance from the viewpoint of government, responsible behavior towards society and the envir-onment from the perspective of pressure groups, and so on. Mid life crises = old way of doing marketing. Now customer needs should be a top purity as they are the most important asset a business has. • Be aware of environmental changes and be more proactive to suit new demands...
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...diagnose this disorder. After there is way you can treat the disorder as well. I have thought is there a way to better the way we diagnose and treat people with this disorder. The first thing I am going to talk about is what is schizophrenia? This is a chronic, severe, and disabling brain disorder. People with this disorder think people are reading their mind. There no telling what they are think in tell they talk. When they talk they do not make sense at all. They can sit still without say a word for hours. They also have a hard time holding down job, so they need other to take of them. They can barely take care of themselves or other. People that have schizophrenia is not the only one that is affect by this disorder. Their family and community is affect by it to. If they have right treatments or therapy to control their symptoms they can live normal life within the community and with their family. This disorder has five subtypes and they are paranoid, disorganized, catatonic, undifferentiated, and residual. Potential problems I am assume that it something that has to do with symptoms and medication to help people with some disorders. There is many symptoms that doctor separate in to three categories and they are positive, negative, and cognitive. The first I will talk about the positive symptoms and some of them are hallucination. That is when you may see, smell, or hear something that it not there. An example of that, one day I was smelling Clorox in my car and there was none in...
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...this disorder. After there is way you can treat the disorder as well. I have thought is there a way to better the way we diagnose and treat people with this disorder. The first thing I am going to talk about is what is schizophrenia? This is a chronic, severe, and disabling brain disorder. People with this disorder think people are reading their mind. There no telling what they are think in tell they talk. When they talk they do not make sense at all. They can sit still without say a word for hours. They also have a hard time holding down job, so they need other to take of them. They can barely take care of themselves or other. People that have schizophrenia is not the only one that is affect by this disorder. Their family and community is affect by it to. If they have right treatments or therapy to control their symptoms they can live normal life within the community and with their family. This disorder has five subtypes and they are paranoid, disorganized, catatonic, undifferentiated, and residual. Potential problems I am assume that it something that has to do with symptoms and medication to help people with some disorders. There is many symptoms that doctor separate in to three categories and they are positive, negative, and cognitive. The first I will talk about the positive symptoms and some of them are hallucination. That is when you may see, smell, or hear something that it not there. An example of that, one day I was smelling Clorox in my car and there was none in...
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...Lisa Anne Nagel Professor Largaespada BUS300 January 29, 2012 PipeVine Inc. Is a non-profit organization that has been helping other non-profits such as United Way, and agencies such as Chevron, Cisco, AOL, and Yahoo, they were to collect donations in sponsored donation events. Pipe Vine was created in 1993 as a subsidiary of United Way to complete backend paper work and maintain an even flow of collections as well as payouts. Originally called United Nonprofit Operations the name changed when it was spun off to be PipeVine as a separate nonprofit organization with its own independent board members and no longer is affiliated to United Way. PipeVine was created to handle large amounts of money and maintain the incoming payments made by the public and then allocate them to the proper organizations. The Mission of this company is stated as:” to assist the caring power of communities around the world to advance the common good”. In the recent events the PipeVine Inc.’s reputation has been tarnished and now finds itself in defense of recent accusations. PipeVine Inc. was housed in San Francisco, handling more than $100 million a year. Today PipeVine finds them having to explain the loss of funds pay to them. According to the Journal “PipeVine Inc., which handled charitable contributions for United Way campaigns in the Bay Area and around the country, deliberately diverted at least $2 million in donations to keep itself afloat over the past three years, The Chronicle...
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...manufacturing which consisted of a wooden kettle with a cast iron bottom that was set up behind the shop. In the early years candles where their most important product, but the enterprising partners soon expanded their operations through innovation and acquisitions of other small companies. The first fifty years laid the foundation for the longevity of the company. With their forward looking approach to the business, during a time of financial panic in the U.S. the company continued to prosper as shipments were moving up and down the river and across the country by rail. During the 1850’s the company grew rapidly and moved operations to a bigger factory. During this time the company created its first trademark logo, the moon and stars, which became a symbol of quality to Procter and Gamble’s base of loyal customers. By 1859 P&G had reached sales of $1 million dollars and employed 80 people. As the Civil War approached they began to stockpile as much raw materials as they could. When wartime shortages forced competitors to cut production P&G factory was busy day and night. The forward...
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...BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE) Matrix for Procter and Gamble (P&G) 16 A SWOT Matrix of P&G Company 21 Strengths 23 Weaknesses 23 Opportunities 24 Threats 24 The FOUR strategies 25 The SPACE Matrix 26 Calculation 27 The SPACE Matrix chart 28 The BCG Matrix 29 The BCG Matrix chart 29 The Recommended Long-Term Planning 30 Income Statement and Balance Sheet for Procter and Gamble (P&G) 32 The Recommended Annual Objectives & Policies 35 The Recommended procedures for strategy review and evaluations 35 References: 37 Case Abstraction The Procter & Gamble Co., also known as P&G, is based in the United State of America. Mr. William Procter and Mr. James Gamble are the founders of the company in 1837, and this tell the story behind the company’s name. The P&G company is born when Mr. William, a candle maker from England and Mr. James, a soup maker from Ireland in Ohio. They are met eventually when they married sisters. The company is headquartered in downtown...
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...Bloomberg Businessweek Magazine Is Wal-Mart Too Powerful? Posted on October 05, 2003 http://www.businessweek.com/stories/2003-10-05/is-wal-mart-too-powerful In business, there is big, and there is Wal-Mart. With $245 billion in revenues in 2002, Wal-Mart Stores (WMT ) Inc. is the world's largest company. It is three times the size of the No. 2 retailer, France's Carrefour. Every week, 138 million shoppers visit Wal-Mart's 4,750 stores; last year, 82% of American households made at least one purchase at Wal-Mart. "There's nothing like Wal-Mart," says Ira Kalish, global director of Deloitte Research. "They are so much bigger than any retailer has ever been that it's not possible to compare." At Wal-Mart, "everyday low prices" is more than a slogan; it is the fundamental tenet of a cult masquerading as a company. Over the years, Wal-Mart has relentlessly wrung tens of billions of dollars in cost efficiencies out of the retail supply chain, passing the larger part of the savings along to shoppers as bargain prices. New England Consulting estimates that Wal-Mart saved its U.S. customers $20 billion last year alone. Factor in the price cuts other retailers must make to compete, and the total annual savings approach $100 billion. It's no wonder that economists refer to a broad "Wal-Mart effect" that has suppressed inflation and rippled productivity gains through the economy year after year. However, Wal-Mart's seemingly simple and virtuous business model is fraught with complications...
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...Burt’s Bees: Leaving the Hive 1. A. Market: Natural - organic personal care; develop, manufacture and distribute; targeting LOHAS (NMI, 2007) consumers, around the world. B. The market is the industry where the organization competes, and it needs to be specifically defined. In general, the requirements for an appropriate market definition include: a) should be narrowly defined; b) should include at least 90% of the company’s sales and c) a “real” market as defined by customers and competitors (Kulzick, 2007). Market definitions to be complete should include four different factors: 1. Company’s product or service ( Natural – organic personal care products that include: (Lip balm, oral care, hair care, body care, face cleansing and care and outdoor – sun care). 2. Customer ( Someone who pays the money for the service and/or product. According to the Natural Marketing Institute (2007), the Natural-Organic Personal Care Products Market targets consumers classified as LOHAS consumers. LOHAS is the acronym for Lifestyles Of Health And Sustainability. This refers to an integrated consumer group, which has a meaningful sense of environmental and social responsibility and incorporates those values into purchasing decisions. LOHAS is a critical target for companies marketing natural and organic personal care products because these consumers opinions are very influential and help push healthy environmentally- friendly products into the mainstream...
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...Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING ...
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...2013 Mr. Bill Waxman Instructor Organizational Behavior Edison Community College 1973 Edison Drive Piqua, Ohio 45356 Dear Mr. Waxman: Here is our strategic plan for our organizational behavior class. Throughout this report we will explain our plan intended to increase financial satisfaction for Colgate- Palmolive. We included a complete analysis of internal and environmental factors that will benefit our understanding of this company’s internal and external culture. We sincerely hope that this report will fulfill your expectations, and we assure you that the oral presentation will be a great complement in order to influence the implementation of our ideas. Thank you for your time and consideration, and we look forward to finally present our ideas to you and to our audience. Sincerely, Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 Mission Statement 7 Objectives 8 Analysis of Colgate’s Marketing Strategy 9 Oral Care Products 10 Personal Care Products 10 Home Care Products 10 Product lines Competition and customers 11 Increasing Market Share 12 BCG...
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...Introduction In 1946, Tide was launched by a US company named Procter & Gamble (P & G). In 1949, Tide has successfully established itself as an international brand. They have a range of products which includes household detergent such as Tide Liquid, Tide Powder and many more (Procter & Gambler 2012). Besides, Tide was not just another laundry product; it is recognized as the washing miracle. It was the first heavy-duty synthetic detergent which revolutionized from the traditional laundry soaps as it does not leave the clothes stiff and dry. Tide has successfully changed the way families did their laundry. This innovation of using synthetic compounds has greatly reduced the time and effort consumers spent while doing their laundry (American Chemical Society 2007). Tide captured more than 30 percent of the laundry market in the early 1950s and therefore emerged to be the top selling detergent (Back to EurekAlert! 2006). 1 Situation Analysis According to Lamb et al. (2012), situational analysis includes SWOT analysis that affects the performance of an organization. Organizational resources such as financial resources, production costs, marketing skills, technology, employee capabilities and brand image should be taken into consideration. Environmental scanning is also essential as it affects the organization’s future as it can help in identifying market opportunities and threats. Additionally, PESTLE analysis will be conducted to analyze the relationship between...
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...SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights...
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...their socially repugnant practices has no net impact, because there is always someone out there that willing to buy their shares instead. They assert that screening offensive companies may make the investor feel better about where they are putting their money, but they are not helping encourage social change and environmental improvement. But negative screening still has an appropriate place in the quiver of tactics used by socially responsible investors, to be complemented by positive screening and shareholder activism, and will remain the most palatable starting point for many. It is also important to note that while one investor excluding their investment from a company because of a particular activity will not make that company mend its ways, its the cumulative effect that's important. This is analogous to voting in a national election, where individual votes collectively create a "voice." For example, the recent struggles of the tobacco industry illustrate the cumulative and emergent effects of investor and consumer advocacy over its health effects. Most people imagine that the majority of companies included by positive screening are smaller companies embarking on products that may contribute to the world's future economic and environmental sustainability. Alternative forms of energy that produce less pollution, such as solar power, wind power, and hydrogen fuel cells, constitute a rapidly growing and potentially profitable area for many investors. Natural food and healthy...
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...years after the two companies were combined. His mission was to forge a turnaround after a string of disappointing earnings. As he moved ahead, Galli took a personal, hands-on approach. Always in motion, whether walking the aisles of retail stores, meeting with customers, or training his new cadre of managers, Galli’s energy seemed boundless. He strove to embody the attitudes and behavior he felt were vital to achieving his far-reaching agenda for the company. It was an agenda Wall Street seemed to like. In December, 2000, the month before Galli took over, Newell’s stock price dipped to $19.50; it closed at $35.99 in August of the following year.1 While still below the company’s historic high of $54.44 four years earlier, the momentum was forward.2 By the spring of 2003 Merrill Lynch, Prudential Financial, Fahnestock & Co., Inc. and Banc of America Securities maintained ‘buy’ ratings on the stock while Raymond James & Associates reiterated a ‘strong buy’. What did the future hold for the 100 year-old company? Newell’s Former Strategy Newel defines its basic business as that of manufacturing and distributing volume merchandise lines to the volume merchandisers. — Newell Company Strategy, 1967 In 1966, Daniel Ferguson became CEO of Newell Company, a privately held curtain rod manufacturer. At the time, discount retailing was taking the country by storm. Ferguson recognized the opportunity and leapt. Rather than selling one product, curtain rods, to many channels, he flipped...
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