Club IT, Part 2

Adger Matthews

BIS/219

May 23, 2011
Steven Goldstein

Club IT, Part 2

Ruben Keys and Lisa Tejada have asked for a full analysis of their information needs in their newly established and remodeled club. Upon spending one evening at the club enjoying the wide variety of music, food, and social interactions it is clear to me that this club could greatly benefit from upgraded IT system (Rainer & Turban, 2008).

Club IT’s Resources

Club IT’s mission is to seek to provide a place where people can regularly meet and enjoy a wide variety of music and entertainment. The establishment also provides appetizers and beverages to add to a comfortable and unique setting. With its remodeled interior of high ceilings and high energy lighting, the club offers a prismatic and high energy dance scene that artistically adds to the energy of the club. The club focuses on a high energy dance scene that provides Hip-Hop, techno, electronic and a MP3 Disc Jockey. Live music is occasional on hand and only adds to the extensive atmosphere. The primary clientele seems to a younger and more energetic customer. Though the club does attract a wide range of ages, the younger group outweighs the rest, due primarily on the music selections and the fast pace of the night club (Rainer & Turban, 2008). The younger crowd, in this day in age is more in touch with using the internet and the other resources that are tied into World Wide Web, i.e. mobile applications, mobile social networks. Having a network that tied this generation into the club would greatly expand Club IT’s clientele. The younger generation that flock to these clubs, have a social network that is vastly greater to any marketing strategy, and could be used to pull more customers.

Club IT’s Customers

As of right now, the club’s only network is a basic website which includes an employee portal and basic information about the club and what it offers. Currently it advertises merchandise, provides a menu for its short order, and describes the types of music and an overview on what the club is about. The employee portal is crude at best, and the security into the site is lacking. The information provided on the intranet site is basic, but has a lot of good information. I believe a new format would make the site easier to navigate and employees would benefit more from it.
Supply Chain
4. Describe the role of the IT department and how its specific information resources are managed.

Strategies for Competitive Advantage I chose the customer orientation strategy as the best strategy to use with Club IT, although, the operational effectiveness could be integrated as well. With the club’s main source of revenue, customer satisfaction should be the top priority. With the customers being the number one priority, emphasis should be placed directly there. Customers should be able to connect with their social accounts (Facebook, MySpace, etc.) and link their online friends with the goings on with the club. They should be able to set up activities and events with the club, along with interacting with the club’s staff and owners on how they would like to see the club grow and progress. Internally, information should not be so easily accessible to everyone. With the simple user name and password, anyone could find out how to get around those protocols and wreak havoc to the system and the moral of the club.

Strategy Information With operational effectiveness, the internal workings of the club could be given new face, and budgets and supply and inventory could become more easily understood and become more functional. More functionality means less mistakes, more profit, and happier customers because you could find ways to save money and reduce prices. Employees would have a better understanding on ways to keep the customer happy and in turn it could mean better pay raises. Conclusion In summary, upgrading Club IT’s software and providing more resources for customers would ultimately increase the clubs profitability and make it more functional. Providing these upgrades through information technology not only makes the club more attractive but more functional and appealing to the current clientele.

References
Rainer, K., & Turban, E. (2008). Information systems: concepts and management. Retrieved from http://bcs.wiley.com/he-bcs/Books?action=chapter&bcsId=4176&itemId=0470169001&chapterId=37787.