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Club It Part 5

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Club It
Briana Miller
University Of Phoenix
BIS/219
CHRISTOPHER WHITEHEAD

Nov 22, 2010

Club it

This paper will include research on Club IT and its mission and primary clientele. There will be an extensive look at the club’s information resources, including the intranet. This paper will look at the role of information technology and how its departments are managed. It will discuss the strategies for competitive advantage and the information Club IT would need to pursue that particular strategy. According to Rainer (2005), "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." That’s the mission statement of the owners of club it? At Club it they want to capture the ambiance of an internet social network. There is a little bit of everything for everyone. Looking at the calendar of events for the club indicates that there will be an abundance of different nationalities, age groups, and social groups. The club provides an array of music from different social back grounds, such as Country music that mostly attracts older Caucasians. Hip Hop and Rand B would attract the younger black crowd. These are just a small assortment of Club IT clientele. Overall the club caters to music lovers. “Differentiation strategy - Offer different products, services, or product features. Southwest Airlines, for example, has differentiated itself as a low-cost, short-haul, express airline. This strategy has proved to be a winning one for competing in the highly competitive airline industry. Also, Dell has differentiated itself in the personal computer market through its mass-customization strategy.”
Differentiation strategy would be the best fit for Club IT because the club offers a number of diverse services.

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