Club IT Part One
Ernesto Alcala
University of Phoenix
Business Information Systems
BIS/219
Anthony Isom
July 28, 2010

Club IT Part One Club IT as a new nightclub recently in business, showing its organization by a description of Club IT’s mission, primary clientele, the system’s management, the role of the IT department, and, competitive advantage strategy which would achieve them success in its business.

As an entertainment company, Club IT establishes a mission announcement: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (R. Kelly Rainer E. T., 2008). As a night club, Club IT remodeled its interiors presenting great energy and a great place to dance, eat, or relax. Offering 6,000 square feet of fun with a short order kitchen for appetizers and also a bar. The club offers a variety of music, such as: Live bands, hip hop, techno, MP3, and, electronic. By providing a variety of music and merchandise as t-shirts, baseball cap, short glass, and glass mug, the company tries to match everybody’s life styles including older adults, married couples, singles, and young-adults achieving and building a community of friends who meet at the club frequently.
As a small company, Club IT uses an intranet structure. A private network who allows the owners and employees to have access providing an excellent resource for the club. However, the club’s system needs to implement some changes. The security needs to be strengthened. Currently, all the employees use the same login and password allowing them to see the same information that the proprietors see. Each employee must have their own usernames and passwords giving the owner’s company the opportunity to keep a closer track on their employees. With this improvement, the club’s owners can identify and solve the problem quickly instead of investigating each person. Every employee must have different levels of accessibility. For example, Ruben and Lisa, the Club IT’s owners should be allowed to see information about every employee whereas Bobby lee should only be able to access information about himself. This technique allows them to evaluate the Club IT’s employees. When one employee log on to the cash register with his or her own personal ID, the new system records and shows his or her personal sales, how efficient he or she manage his/her time, etc. The management of their information business becomes an another main issue for Club IT, as a new nightclub recently in business, the best action that the owners can make would be join the IT or Information Technology. This technology allows Ruben and Lisa to see the total sales, inventory, etc. of the club. This resource allows them to know the necessary information to order the right products, the quantity of them, how often they need to order them, etc. Being such a small company also benefits in the fact that the IT department can remain very small.
The Club IT’s best strategy for competitive advantage would be customer orientation, concentrate on making customers happy by providing a personalized one to one relationship with each customer (R. Kelly Rainer E. T., 2008). Ruben and Lisa must create and follow policies who give them both; cost efficient as well as customer oriented. The owners need to break down the different groups of their clientele, by discovering what types of people (e.g. Singles, adults, young-adults, etc.) attend their club every single night. The people who come to Club IT depend of the type of music that the DJ plays. Usually, different groups of people like different drinks and different foods. Allowing the clientele to give them a writing feedback about their likes and dislikes before they leave the club, would be one efficient way to improve the service, creating loyalty between Club IT and their customers. On the other hand, the owners need to connect this information to a database with other information that the customer want to give them such as their names and ages. The value of this information allows the owners to associate the gender and the age into what they tend to drink and eat. Also tell them what types of people listen to what types of music. If Lisa and Ruben want to bring in an audience outside the norms for that night, they can offer drink or food that tender to a different audience. This might help them with their mission of trying to be friends with everybody. Every write feedback provides the owners a powerful tool to know their customers’ personality and allows them to make changes quickly and efficiently according to their market and customer likes.
In conclusion, any company needs a strong IT department to keep up them in the modern day environment; even small companies need one such as Club IT. Every company needs to take some sort of competitive advantage strategy to try to maintain an edge on other similar businesses. For Club IT, focusing on the customer orientation gives the ability to preserve them over the competitors. Owning and operating a nightclub can be very stressful. But, using IT into their advantage, allows Ruben and Lisa to achieve success in their business.

Bibliography

• R. Kelly Rainer, E. T. (2008). Chapter 2: Information Systems: Concepts and Managements. In E. T. R. Kelly Rainer, Introduction to Information Systems: Second Edition (pp. 28-57). Jhon Wiley & Sons. • R. Kelly Rainer, E. T. (2008, May 8th). Introduction to Information Systems: Supporting and Transforming Business, 2nd Edition. Retrieved July 28th, 2010, from Wiley Knowledge for Generations: /bcs.wiley.com