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Club It - Part Two

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Club IT – Part Two
Club IT is a recently renovated night club owned and managed by Ruben Keys and Lisa Tejada. Club IT’s mission is to create a community that meets regularly and to offer the best in music, food and refreshments that suits their customer’s lifestyles (“About Club IT”, 2010). “Club IT’s customers are mostly net generation and millennials. They regularly use mobile technologies such as Blackberry’s, PDAs, camera phones, and other wireless communication devices” (“About Club IT”, 2010). With the completion of the renovation to their club, Ruben and Lisa have determined that the clubs information management is lagging behind. The clubs current resources consist of a website with an intranet portal for its employees. The clubs inventory is also kept in spreadsheets which allows for many mistakes. In order to uphold their mission statement and compete with other night clubs, Ruben and Lisa must update their existing business system.
The clientele of Club IT is the basis of the business. Making the customers happy and ensuring their return is extremely important to the survival of the business. Implementing a customer relationship management system (CRM) into the business would allow the ability to evaluate the clientele base and manage the relationship between the customer and Club IT. One of the problems with the current practices of Club IT is that the website is very basic. The website does not offer any interaction with the customer and there are not any effective marketing strategies. It is merely view only to the customer only allowing customers to see basic information about the club. Implementing CRM into Club IT would gain a successful advantage. CRM would not only consist of customer information but would also handle marketing of the club and its products to the club’s clientele. CRM would also allow for the customer interaction needed to

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