Unit 9 Assignment

Unit 9 Assignment
KAPLAN UNIVERSITY
CM350-01 Public Relations Strategies

Situation

Pink Nutrition just opened up their store this year and they want to expand into other cities in the surrounding county. Recently however, there has been other nutrition stores that haven recently opened up in the same areas that Pink Nutrition is planning to open which is going to make it a lot more difficult for Pink Nutrition to have the same success as their current location. The new Nutrition stores that have opened are attempting to copy and adopt similar strategies that have been used successfully by Pink Nutrition. Although, the product differs this will pose to be a difficult task for Pink Nutrition to overcome. Potential clients are however are savvy and Pink Nutrition wants to strengthen its brand identity to spread out with a new marketing campaign. Pink Nutrition wants to connect with the community on values and to build a relationship of trust and integrity that potential clients want to be loyal to buy from their new store. This new program would be named “Wellness and More”, which would provide customers to take a part in providing health and awareness to their friends and family. Customers would be able to partake in community walk and get fit events which will help to encourage their surrounding community and others that may be looking for a fun and friendly way to get healthier or stay healthier. Pink Nutrition will donate a part of the proceeds from the community events to the local YMCA, Boy’s and Girl’s Club, and other recreational activities that help children and families to stay active and healthy.

Objectives * Develop a strategy to introduce the vision of the “Wellness and More” program to the local community. * Increase sales by 10% percent through event calibration with local gyms and community recreation centers.