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Cme Promotional Strategy

In:

Submitted By teamdank
Words 6635
Pages 27
Table of Contents
1.0 Executive Summary 2
2.0 Situation Analysis 3
2.1 Company Background/Business Description 4
2.2 Mission and Vision Statements 5
2.3 Customer Profile 6
2.4 Products/Services Description 7
2.5 Location, Operation, Legal Ownership 8
2.6 Broad Business and Marketing Goals 9
3.0 Market Summary 10
3.1 National Market Share 11
3.2 Market Demographics/Target Market Profile 12
3.3 Market Needs and Trends 13
3.4 Target Market Sales Projections/Forecasts 14
4.0 Operating Environment (SWOT) 15
4.1 Key Industry Driving Forces/Key Opportunities 16
4.11 Technological, Economic, Social/Cultural, Political, Legal, Regulatory Factors 17
4.2 Industry and Competitive Dynamics 18
4.2.1 Competition Discussion 19

1.0 Executive Summary

2.0 Situation Analysis

2.1 Company Background/Business Description

Pacific Titan, Inc. is a commercial and industrial painting and coating contractor based in Riverside, California. Ownership of the company is shared equally by the three founding members: Michael D. Hugh (President), Jack Boyd (Vice President), and Patrick Ricciardi (Vice President). The company is the result of the merging of two smaller businesses, and the owners now bring over forty-five years of combined industry experience to the firm. Pacific Titan is not limited by either state or national borders, being willing and able to operate nearly anywhere in the world where its services are needed and price can be met.

2.2 Mission and Vision Statements

Mission Statement

“We pledge to establish a lasting relationship with our customers by exceeding their expectations and providing quality workmanship, superior service, value, and innovation, in a safe work environment. We strive to maintain a firm commitment to meeting all environmental compliances; as well as

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