Communications 275
Exam 1
Study Guide
Key terms

Lecture 1: * Key celebrants and skeptics * Key celebrant and skeptic terms * Cognitive surplus * Collective intelligence * Filter Bubble * Internet Paradox * Flight from conversation * Plasticity of Brains * Relationship between capitalism and democracy * Three main approaches to the political economy of the media Lecture 2: * Four great communication revolutions * Evolution and history of early Homo Saipan species * Common ancestor * Eight major developments in evolution * Third chimpanzee * Importance of Fire * Great Leap Forward * Surplus definition and importance to civilizations * Pre-Capitalist society surplus * C-M-C * Important developments of the Age of Kleptocracy * Second great communication revolution * Where it did and didn’t develop and why * Importance to society * Greek philosophers * Feudalism * Importance of 1492 and new world discovery * Third great communication revolution * Products of the revolution Lecture 3: * The catechism of capitalism * Change in the economic equation from feudalism to capitalism * Mindsets of society under feudalism * Mercantilism * Industrial capitalism equation * M-C…p…C1-M1 * Characteristics of the equation * Three Iron laws of Capitalism * Externalities * Role of banking and views of major economists on finance * Importance of a global system * Effect on policy * Who was the original leader in capitalism and whom were its successors * Owner-operated businesses * Role of slavery in formation of America * Corporations * Horizontal integration * Vertical integration * Conglomerates * Oligopoly