...Save the Last Dance is a film about a young high school girl, named Sara who is a ballet dancer. She had a dream to be in Julliard, which is one of the most prestigious schools of the performing arts. Her mother dies in a car accident on her way to see her daughter’s audition. Sara holds resentment towards her mother for not making her audition and blames her mother for her failure in the audition. Sara learns that her mother died on her way to the audition. She holds in a lot of guilt for the loss of her mother and blames herself for making her promise to be there for her, and in turn decides to give up on dancing all together. Sara ends up living with her father in Chicago and transfers to a new school where she is one of just a handful of white students. She befriends a black girl, Chenille who is a single mother with relationship issues with the father of her child. Chenille invites Sara to a club and here is where she meets Chenille’s brother, Derek. The two hit it off and Derek decides to help Sara with her dream to get into Julliard. The two become intimately closer and Derek takes Sara to a see a ballet in the city as a surprise. Sara gets emotional and after the show she shares with Derek the guilt and sadness she has had because of her mother’s death. Derek continues to help Sara with her newfound dance moves that now is including a style she was not familiar, Hip Hop. At school, Derek’s ex-girlfriend, Nikki starts a fight with Sara and later on Sara accompanies...
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...I used to belong to many co-cultures. In high school I was popular I guess you could say. I was on the Football, Track, and Wrestling teams, so I was part of many different co-cultures. Special experiences resolutely bonded me to a select few of these people. I really liked my group of friends in High School and I never wanted to leave them and coming to college was kind of a foreign concept to me. Being in a new place and not knowing anyone seemed scary. This leads me to the current co-culture I feel a part of. There are at least ten friends from back home that also attend UW-Oshkosh. I consider this my little co-culture because we all spend time together and share similar characteristics. I share hometown values with these people, the experiences that we have shared created this co-culture I am a part of....
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...------------------------------------------------- My co-Cultures Unit 7 assignment April 19, 2016 April 19, 2016 When I think about the co-cultures I am affiliated with is not a huge amount, I like to keep a tight circle. So first and for most is my family, which is my closest group it includes my wife, kids, mother, sister, brother, and in laws and nieces and nephews. This is the group that I share the most with and spend the most amount of time with and let them in on my conquers and defeats in my life. The others co-cultures, I would say I am a part of, work so AT&T, my church, political affiliation and sports. I have added a new one recently as my oldest just started playing soccer on Sundays, so I am meeting a whole new group of parents. When it comes to the most important group I would say my family but outside of that is my sports friends. As a Cleveland sports fan it’s always been hard being a fan. Since the city of Cleveland has not won a title in one of the 3 major sports since 1964 the longest of any city with all 3 major sports teams. So as sports fans the Cleveland Browns have been very bad since 1999, the Cleveland Indians have had highs and low, with 2 World Series loses, 1995 and 1997. In 1997 they were one out away from winning it all, so painful. Finally the Cleveland Cavaliers who were beat by the Chicago Bulls, in 1996 and lost in the finals in 2007 and 2015. In between those year there was also “The Decision’ this is where LeBron...
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...Co-Cultures in a Multicultural Society Paper The movie Fools Rush In is a great example of how gender as well as cultural differences can hinder communication in a multicultural society. Fools Rush In is about two people, Alex and Isabel, who come from two different cultural backgrounds who after a one night stand become pregnant and decide to get married. However, along with the marriage come compromises that include cultural traditions and personal sacrifices. The movie is a comedy but can also be viewed as romantic and shows how two people who love each other can resolve the issues of cultural and gender differences. Male and female differ in their use of communication because their reasons for communicating are different. Men generally communicate to transmit information and solve specific problems, while women usually use communication to express feelings and achieve emotional intimacy (Dunn, 2009). Women use nonverbal communication more than men, because they feel a closer connection to the opposite sex when communicating. Research has shown girls display more nurturance communication behavior than boys and this would account for a higher sensitivity to nonverbal cues (Dunn, 2009). Women can pick up on any nonverbal cue that is given and know if the person is being genuine or if a person is upset, men on the other hand have a hard time picking up on these cues. This can be seen in the movie where Alex does not understand how Isabel truly feels by her nonverbal cues...
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...Operating Officer, Executive Vice President of Sales and Marketing, and the Chief Financial Officer have all stated their thoughts and concerns regarding this matter. It is my job to make the final recommendation to the Board of Trustees. Executive Summary Merck is a leading pharmaceutical manufacturer and Medco is a leading pharmacy benefits manager. Both companies have a strong hold on their piece of the market. In 1992, Merck had revenue of $9.7 billion while Medco recorded $2.2 in revenue.4 Benefits of the merger include: * Increased marketing potential through Medco’s accumulated data * Access into the Managed Care market * Decreased costs in sales and marketing efforts Risks include: * Merging of corporate cultures * Loss of R&D dollars due to subsidizing Medco * Regulatory and compliance threats. The stated price for the merger is $6.6 Billion. At the time of the merger, I would have recommended to the Board to proceed with the merger as benefits seem to out-weigh the risks. However, in looking back, due to the FTC findings stating the merger did create an unfair advantage to Merck, I would have to re-evaluate. Merck was unable to issue the intended Medco IPO which had a planned offer price of $20 to $22 per share. In 2003 announced its plan to spin off Medco to existing Merck shareholders for .1206 shares of Medco stock for every share of Merck stock held. Expensive litigations and poor stock prices equal an unhappy state for investors...
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... Malaysia, South Korea, and Indonesia. This new competition has a growing economy and has made a difference between the product cost and disposable income of consumers. According to NASDAQ (2011),“ Global pharmaceutical market sales are expected to grow at a 4-7% through the year 2013 largely being driven by the growing access to health care in emerging economic regions” (para. 2-5). Short-term growth within this area is stimulated by the United States market, as it continues to be the largest pharmaceutical market in the world. A focal point on research and development in special drugs and generic drugs will remain a strong means to meet 2011 goals of earning $315 billion dollar in sales within the United States. Strategies Merck & Co., Inc. has outlined its long-term strategic goals in how the company devises to develop and market medicines and vaccines worldwide. Merck plans to enhance the value of its medicines and vaccines through...
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.... Tiffany and CO. A case study presented by: Ben Turkia Emna For MGMT 6000: Marketing management Harvard summer term Synopsis Prince charming on his white horse, Cinderella and her glass shoes, princesses, fairy tales…. Are strong definers of pop culture and perception. Those symbols learned and adopted during a girl’s childhood translate into brands and product as that girl becomes a woman some brands have done a very good job capturing these concepts and translating them in a marketing proposition: the Vera Wang dress, The Louboutin shoes and of course the tiffany’s six prongs setting diamond ring are part of the myth they are part of every women’s dream wedding. Like everything born in New York tiffany has a strong mythic history founded in 1837 by Charles Tiffany, the brand became since its first day a destination for luxury and uniqueness, reinforced by its founder commitment to high end unique world renown pieces such as the tiffany’s yellow diamond – a 28 carat unique stone- or the French crown jewelry he acquired the brand gained very quickly a unique identity associated with the world’s best pieces of jewelry. The tiffany’s brand today: In 2012 tiffany launched a new product Rubeto to celebrate its 175th anniversary this new metal called rose gold is in the fact a composite made only from 31% of gold and a mix of other metals featuring essentially copper. Despite its very low concentration in gold the Rubeto collection retails for over 7000usd a piece. (FORBES) ...
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...How the co-branding affect company According to Srinivasan (2007), Co-branding is the marriage between two brands with different backgrounds, which focuses on combination of the partners’ resources and best capacities. In this competitive society, hundreds of forward-looking companies are trying to expand their business scale and impact by doing brand alliance and refresh themselves by lowering prices using new technologies. According to Mckinsey & Company Statistics: the number of joint enterprises in worldwide in 1994 - including co-branding company, involving millions of dollars assets with an annual rate of 40% growth.(1994) That is because consumers become more and more dependent on brands, and become more difficult for company if they want to keep the strong competitiveness and get more profits. Co-branding provides the chance for this situation. However, the co-branding does not fit for every company and does not bring the benefit for them. There are also exist some problems not only in culture but also between in partners. So I will talk about how co-branding affects the company in positive ways and negative ways. There are several reasons why some companies would want to pursue co-branding. The first one is that co-branding can attracts a wide range of consumers. Because once company adopts the co-branding, for consumers, it means that it provides more selection and more function of products. For example: Nike and Ipod, announced a partnership, which resulted...
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...REI – Working Together for a Better World Best Company for 25 Years REI is a cooperative – and a spirit of cooperation is infused in everything that they do. Leaders and employees cooperate with each other to insure that work is done well, people have a good time, and the labor conditions for employees at REI and at suppliers meet high standards. Employees cooperate with customers to listen to what they want and provide them with great products and great service. Everyone at REI cooperates with the environment, making numerous contributions outside of work time – in the form of community service work, educational programs and financial support – to help insure that the planet continues to exist in a healthy way into the next century. And all of this cooperation has brought REI significant positive recognition as one of only 5 companies to have been selected as one of the 00 Best Companies to Work for in America in both editions of the book of that name, and in every edition of the list published annually in Fortune magazine. REI is a model of the power and positive contribution that the spirit and practice of cooperation can bring to an enterprise. Living the Mission REI is a group of people striving to live up to the fullest meaning of the words used to describe the company. REI’s core purpose is to “… inspire, educate and outfit for a lifetime of outdoor adventure and stewardship.” As a cooperative, everyone in the company and customers, producers and suppliers, are...
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...It starts with an idea s t a g e s o f innovation Best Practices in Brand Extension: Effective Application of Brand Recognition BRAND EQUITY CAN BE DIVIDED INTO THREE COMPONENTS: EXPERTISE, EMOTIONAL ATTACHMENTS AND PRODUCT ATTRIBUTES Brand extensions are an effective and popular method of gaining a competitive advantage when entering a new product area. Consumers are faced with an increasingly complex and confusing marketplace. The ability of a brand to act as a mental shortcut for consumers, thereby simplifying the decision-making process, makes it one of, it not the, most important asset for a company. The ability of a brand to influence consumer behavior, and its subsequent value to companies, will increase as consumers face a growing amount of information in the marketplace. By placing a well-known brand on a new product, a company can imbue that product with all the positive associations of that brand, thereby giving it a competitive advantage. With some estimates of the failure rate for new products at 90%, the added value of being associated with a trusted brand can be critical to a new product’s survival. Given the increasing value of established brands and the difficulty in launching new products, the popularity of brand extensions is understandable. However, the brand extension process must be carefully planned in order to insure the value of the brand is successfully transferred to the extension without jeopardizing the brand’s equity. To do so, a company...
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...Conflict and Change Harvard Case Study Professor: Robert Lazer PhD Team: Zerrin Hejazi, Mark Klabonski, Elizabeth Lamb, Hari Thenneti Pandurangamoorthi, & Hareshkumar Surani The History of Merck U.S. sales office opened in and George Merck, Heinrich’s grandson, was appointed head of the U.S. branch Friedrich Jacob Merck opened Merck in Germany 1668 1827 Heinrich E Merck transformed the business and Merck began manufacturing 1887 Merck merged with Philadelphia pharmacy Sharp & Dohme 1891 The renamed company Merck & Co. opens for business 1953 2009 Merck merged with ScheringPlough Corporation and Organon BioSciences Pharmaceutical Industry • The average drug development time is over fifteen years with an average R&D expenditure of $800 million. • The FDA requires three phases of testing to assess safety and effectiveness. o Test results dictate what is displayed on the drug’s label and how the doctor will prescribe it. • Follow-up studies (Phase 5) can be performed to assess the drug after market release (Phase 4) and amend the drug label for improved sales. Pharmaceutical Success • 1981 to 2001, Merck experienced an upward trend on several industry metrics. • Their Return on Sales (ROS) for their Human Pharma line peaked at just over 40% in 2001 with an average of 24% . • The early 1990’s exhibited a downward trend just prior to Gilmartin assuming the role of CEO. Pharmaceutical Success ...
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...Merck’s Business Environment MNGT/521 University of Phoenix November 7, 2011 Kevin Wilhelmsen Merck’s Business Environment There are many factors a business, such as Merck, must have in order to be successful, for example strong financial statements, leading technology, and globalization. With the help of income statements, balance sheets, and cash flow statements, a financial analysis can be applied in a wide variety of situations to give business managers the information they need to make critical decisions (Financial Analysis, 2010). They also provide information in regards to the financial health of a company. Pharmaceutical companies are using technology to conduct clinical trials, which has proven to be beneficial to research, development, and the introduction of new products. Globalization is also important for Merck when it comes to product distribution. Outsourcing was been adopted by Merck in order to produce equal quality vaccines and medications at a cheaper cost. Review of Finances Analyzing a company’s income statement, balance sheet, and cash flow is a prime way in determining their success. A comparison can be made between the competition in the industry and a leader can be established. An analysis can also show which company is spending more on research and development and in turn, producing better products. After review of the income statements, Merck’s worldwide sales were $12 billion...
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...CO-BRANDING OF CREDIT CARDS: AS A TOOL FOR CUSTOMER ACCQUISITION Contents CO BRANDING: .......................................................................................................................................... 3 INTRODUCTION: ....................................................................................................................................... 3 TYPES OF CO BRANDING: ...................................................................................................................... 4 Reach & Awareness Co-branding ............................................................................................................. 4 Value Endorsement Co-branding .............................................................................................................. 4 Ingredient Co-branding ............................................................................................................................. 5 Complementary Competence Co-branding ............................................................................................... 5 The Power of Co-Branding ........................................................................................................................... 5 Benefits of Co Branding ............................................................................................................................... 7 Problems with Co-branding .........................................................................
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...competitors especially in the fashion industry; you’re not just competing within the U.S. brands but also with European brands that are getting popular in all over the world. They are also products that can substitute with branded apparel, some teenagers who are experiencing financial problems can just buy an imitation one just for a cheap price and even the quality’s great, no one will notice that it was a fake one. Young generations nowadays are conscious of what they have and what things they don’t have, especially with apparel, because the trend nowadays is when you are wearing that kind of shirt and it is a high class brand, you’re in with the trend and you are considered one of the coolest kids in your school. While the organization culture of A&F is very different from other brands because they are the only company who hires people based on their looks and how they act and not with the skills. They are always saying that they don’t treat them as salespeople; they are the image that represents the brand. Their marketing strategy is very objective; they have these clear goals that they want to achieve. And their market sales are also getting higher thanks to those advertisements that they have. I can recommend that they need to have a clearer image for the brand; they need to be a good leader for the youth and an effective industry that has good means for the people and for...
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...MERCK MBA Healthcare Management Capstone (HCM650-1403B-01) Phase 1 Individual Project Student: Brenda Wilfred Instructor: Professor Ruth Lindegarde Colorado Technical University Online August 24, 2014 Repost Professor Timothy Tapp; Applied Managerial Healthcare Finance, Professor Kristaizell Darby: Management the Healthcare Organization (HCM612-1401B-01), Professor Jenson Hagen: ECON616-1402A-0 Applied Managerial Economics, and Professor Kristy Taylor: Systems in Healthcare (HCM632-1403A-01) Abstract Pharmaceutical comes from Greek word “Pharmakeia” with the modern translation as “Pharmacia”. Many people owe their lives to many lifesaving medicines, without which they might not have seen another day in their life. Pharmaceutical companies are responsible for discovering new drugs, marketing them and getting them licensed for their use as medications. All drugs so produced have to go through a strict process of patenting and testing and are subjected to all sorts of safety checks and a variety of laws and regulations. These pharmaceutical companies not only play a very important role in the medicine industry but also play a significant role in the revenue industry and the development of a nation. Here are top 10 pharmaceutical companies in world. The global economic crisis is impacting every area of business and forcing corporations to reevaluate how they conduct operations. In an effort to operate in the leanest most efficient manner, some corporations...
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