The individual force - is a primary focus in communication. Many separate individual forces or characteristics contribute to your identity, and these in turn affect your communication. Individual forces include your demographic characteristics such as age, race, ethnicity, nationality, gender/sex, sexual orientation, regional identity, and socioeconomic class, as well as such factors as personality and cognitive and physical ability. In addition, individual forces include your field of experience, such as your education and experiences. The combination of these individual characteristics is unique for every person, so people communicate in distinctive ways. However, every society places limits on the variations that are deemed acceptable.

Societal force - There are many social factors and social disorders that can alter communication styles and preferences. Social norms play an important role in verbal communication. The setting, context and people communicating help dictate what is deemed as appropriate conversation. For example, two lovers may find it acceptable to profess their love for each other in private but may not want to do so in public. Certain topics may be acceptable in one circle and not in another.

Ethical force - Communication ethics are vital to personal relationships as well. Maintaining intimate and caring relationships can be difficult, but they become virtually impossible if one communicates unethically by lying, manipulating, or verbally abusing friends and lovers. Intimate relationships are grounded in trust. Without trust, people can’t be open and vulnerable with one another, behaviors which are essential to intimacy. When one person abuses that trust by his or her unethical conduct, the other party often is deeply wounded and finds it difficult to ever again be intimate within the relationship.
Contextual force – * Body language