Coach K. and Coach Knight Leadership Styles
“The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor.” — Vince Lombardi. This is one of many quotes from Coaching is I feel at times, because some things are left until the last minute, we just breeze by to get the job done, without any closure or follow-up to talk about what went right, what went wrong and what could be improved.
Conger’s steps for effective persuasion
In Conger’s article, he states four essential steps for effective persuasion: 1.) Establish credibility 2.) Frame for common ground 3.) Provide evidence and 4.) Connect emotionally With establishing credibility, Conger states, “If expertise and relationships determine credibility, it is crucial that you undertake an honest assessment of where you stand on both criteria before beginning to persuade” (Conger, 1998). In framing for common ground, Conger states, “Effective persuaders know it is impossible to engage people and gain commitment to ideas or plans without highlighting the advantages to all the parties involved” (Conger, 1998). In providing evidence, Conger states, “Effective persuaders supplement numerical data with examples, stories, metaphors, and analogies to make their positions come alive, which paints a vivid picture and in doing so, lends a completing and tangible quality to the persuader’s point of view” (Conger, 1998). And finally in connecting emotionally, Conger states, “Effective persuaders have a strong and accurate sense of their audience’s emotional state, and they adjust the tone of their arguments accordingly” (Conger, 1998).
From these essential steps, I feel that I am more aware on how better prepare my upcoming persuasion presentation. By utilizing each step effectively, I will be able to give a captivating presentation.

References
Conger, J. A. (1998). The Necessary Art of Persuasion. Harvard Business Review,
84-95.