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Coca Cola and Pepsi

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Submitted By jmelen11
Words 670
Pages 3
Table of Contents
INTRODUCTION 3
BACKGROUND INFORMATION 2
MARKET AND ADVERTISING 4
SWOT ANALYSIS 5
MARKETING 3
STRATEGIES 2
SALES FORCASTING 3
COCA-COLA SWOT ANALYSIS 4
PEPSICO SWOT ANALYSIS 4
CONCLUSION 4

EXECUTIVE SUMMARY

Purpose
Recently our company has been interested in the comparison of other companies so that we may learn from the successes and mistakes of others. With an analytical view, companies that have failed can be broken down and show the decaying process that lead to their demise. On the other hand, we can also break down a successful company and adopt a similar business approach in hopes that we can understand and be even more successful than our predecessors.

The nature of our business led me to compare Pepsico and Coca-Cola. Both of these companies have had major ups and downs, and on the contrast they have also been very successful companies. This report will analyze the company history, mission statements, business strategy and financial history.

Results in Brief
Once upon a time, in a simpler more innocent world, one could order a cola without being asked “Which one?” That world is no more. Over the years, companies like Pepsi and Coca-Cola have spent a great deal of time and energy encouraging people to choose soft drinks more than any other beverage because soft drinks have become part of American life.
Coca-Cola is a 100-year old soft drink that started out as anything but soft. It was, first and foremost, a medicine. However, as a result of Robert Woodruff’s brilliant perception, Coca-Cola evolved into an experience that captured the spirit of America.
Around the world, the history of the Coca-Cola Company is one of great brands, tremendous consumer enthusiasm and innovation. Management has been dynamic, always moving to anticipate and meet the present and future desires of customers and

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