...SISTEMA DE ENSINO PRESENCIAL CONECTADO Bacharel em administração KARINA LIMA MOREIRA desenvolvimento econômico local Taubaté 2012 Karina lima moreira Desenvolvimento econômico local Trabalho apresentado ao Curso Bacharel em Administração da UNOPAR - Universidade Norte do Paraná, para as disciplinas Teoria da Administração I, Comunicação e Linguagem, Sociologia e Filosofia. Prof. Samara Headley, Marcelo Silveira, Wilson Sanches, Márcia Batos. Taubaté 2012 Sumário 1 Sumário....................................................................................................................3 2 INTRODUÇÃO..........................................................................................................6 3 PROPOSTA DA ATIVIDADE....................................................................................6 3.1 Explique o que é a reestruturação capitalista e a crise dos Estados Nacionais?..6 3.1.1 Utilizando o artigo indicado e outras fontes de consulta de sua escolha, identifique quais são as políticas brasileiras para o desenvolvimento local”................7 3.1.2 Faça uma pesquisa de campo (Prefeitura de Taubaté) para descobrir as ações empregadas em sua região para a promoção do desenvolvimento econômico local.8 4 Obtenha dados das principais pessoas envolvidas na condição do processo de desenvolvimento econômico (cargo, grau de escolaridade e experiências anteriores)....................................................................
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...customers’ satisfaction with goods and services of high quality, high level of market penetration, free and attractive environment, and successful performance in terms of profit (Kouvelis, 2012). The success of the firm in terms of the sales depends on the strategies laid to balance cost of production and market price and ensure efficient competition with its counterparts. The sufficient margin over the cost of production needed by a company can be achieved by providing cost incurred relative to the prices in the market or the prices set for the objective achievements are actualized. There are several techniques put forwards by companies to ensure profit generation during their operations. Some of these techniques includes target costing, benchmarking and activity-based budgeting. Target costing This is not a new idea as far as a successful companies operation is concerned. It can be defined as the method that is implemented in determining the cost at which a product having particular parameters must the produced to ensure the required return rate is achieved.. This process entails analysis of cost that take place during the development phase and ensuring the cost is kept below the threshold (Stapenhurst, 2009). Target costing is one of the responsibilities that are pursued by the managing accountants even though several companies dramatically use a different approach. Due to the fact that target costing approach originated from a competitive environment many companies adopt a...
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...Problem Solution and Defense MMPBL 520 Problem Solution: Intersect Investments Problem Solution and Defense Intersect Investments is a financial services organization that has been struggling to compete against Wall Street's compelling record of success since the day of September 11, 2001. As a result of the perpetual unrest in the financial world; Intersect Investments needs to make a decision immediately in order to maintain momentum and assurance to their clients of their reliability and stability in the financial market. During the past four years Intersect Investment Financial Services has scarcely managed to survive the highs and lows of the financial market without making any drastic organizational or procedural changes. It has become quite evident that Intersect Investment Financial Services must make some chancy, yet calculated choices if it is to be competitive and regain the company's standing in the financial services industry. The problem based solution model is used within this paper to identify the problem, goals, alternatives, risks, implement a solution and assess the risks. An additional analysis outlines the company's challenges and transitions them into opportunities. Situation Analysis Issue and Opportunity Identification Intersect Investment Services, Chief Executive Officer (CEO) Frank Jeffers has finally realized the company must broaden its services and improve its customer service to survive a tumultuous climate within the financial services...
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...division, Pepsi-Cola Company, bottles and markets several popular brands of soft drinks in the United States and throughout the world. PepsiCo also owns Frito-Lay Company, the leading snack-food maker in the United States. PepsiCo is based in Purchase, New York. PepsiCo’s soft drink products include Pepsi, Diet Pepsi, and Mountain Dew. Other beverages include Lipton Brisk and Lipton’s Brew iced teas, All Sport athletic drink, and Aquafina bottled water. Frito-Lay products include Lay’s and Ruffles Potato Chips, Fritos and Doritos Corn Chips, Chee-tos Cheese Snacks, Tostitos Tortilla Chips, Rold Gold Pretzels, and Grandma’s Cookies. Early History PepsiCo traces its origins to 1898 when Caleb Bradham, a pharmacist in New Bern, North Carolina, created a curative drink for dyspepsia called Pepsi-Cola. Pepsi-Cola, later referred to simply as Pepsi, was a mixture of carbonated water, cane-sugar syrup, and an extract from tropical kola nuts. To sell his product, Bradham formed the Pepsi-Cola Company in 1903. In addition to selling the drink at drugstore counters, Bradham bottled Pepsi for sale on store shelves. At this time, bottling was a new innovation in food packaging. However, due to major increases in the price of sugar, Bradham began to lose money on Pepsi, and in 1923 he filed for bankruptcy. The Craven Holding Company of Craven County, North Carolina, purchased the company’s assets. In 1931 Charles G. Guth of the Loft Candy Company in New York City purchased Pepsi-Cola from the...
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...Strategic Choice and Evaluation Strategic decisions are an important factor to help with growth within an organization. Coca-Cola analysis trends in buying from the consumer in each market unit and provides the products that consumers want. Being able to analysis the trends will help the company to be able to set up goals to be able to grow. This paper will discuss value discipline, generic strategy, grand strategy to help the company realize growth, and a recommendation on what can be done to help the company grow. Value Discipline Value disciplines are a model that was created to describe three generic value that companies can adopt these values are operational excellences, product leadership, and customer intimacy (Business Dictionary website, n.d.). Coca-Cola has recently rolled out the Operational Excellent (OE) Site Lead within all of the facilities. This new position is in place to drive the OE culture, built OE capability, and to deliver the OE vision across the facility. The OE site lead is responsible to provide expertise, training and leadership on Lean Principles and Structured Problem Solving to all employees. Other programs that OE has led to are Total Productive Maintenance (TPM) and Total Quality Management (TQM) Recently Coca-Cola has been rolling out a new program called Total Productive Maintenance. This Total Productive Maintenance is a maintenance program that involves a newly defined concept for maintaining facility and equipment. The goal of the Total...
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...COCA-COLA BUSINESS ANALYSIS PART II Angel Hale Mgt/521 Coca-Cola Business Analysis Part II This paper will take a look at the financial health of the Coca-Cola Company in comparison to two of their competitors Pepsico & Nestle. As a potential investor, this information will help provide insight on the option to move forward, while looking at technological advantages and globalization effects on the company. At the end of this paper, you will be one step closer to deciding if the Coca-Cola company’s practices, financial & operational findings are in line with a potential investor’s requirement. It has often been said that business is about finding and exploiting advantages and the goal of any business is to maximize profits. As we look into the Coca-Cola Company as a potential investor some of the things to consider are: assets and liabilities, company track record, market position and future potential within the respective market. In general an investor wants to know how attractive current assets and future projects are in order to gauge how successful they may be. One of the first items to look into will be the financial standings for the company, not only will we review the current 2011 annual report, with regards to the balance sheet, cash flow and income statements. In order to understand how efficient the company is, we will also show the comparison between two other competitors within the same niche market: Pepsico & Nestle (see exhibits A, B & C)...
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...Benchmarking Analysis of PepsiCo MGT 521 December 3, 2012 Watler Goodwyn Benchmarking Analysis of PepsiCo It is hard to tell what company to invest in until a person starts calculating their financial ratios. A company may have high revenues; however, that does not mean that they are fiscally responsible for those revenues. I was surprised to notice that just because the company may do good on the current ratio or earnings ratios that does not necessarily mean that they are financially stable. A person cannot look at one or even a few ratios to determine if a company is financially sound. Many ratios have are pulled to determine the financial stability of the company. I used a variety of ratios to use for analysis. I pulled a Current Ratio, Acid Ratio, Debt Ratio, Return on Sales, Return on Equity, Inventory Ratio, Cash Conversion Cycle and Net Income Per Share on the companies of Pepsi Co, Coca Cola, Dr. Pepper Snapple Group and Mondelez International. Because the company I had selected to analyze was PepsiCo, I know that I needed to diversify the companies I selected between food and beverage because the company covers both markets. Coca Cola is the top beverage distributor in the world, Pepsi Co is second and Dr. Pepper Snapple Group is the third. Mondelez International is a food company that is a recent spin-off from Kraft Foods. It has some familiar name brands of Nabisco...
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...1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff. 2. If you applied the strategic radar screens model for this case, which of the eight environments would be most significant and why? The Coca Cola Company (TCCC) seemed to that it did not do deep environmental analysis before they operated in the state of Kerla. If we applied the strategic radar screens model for this case, we believe that the Geophysical and Social environments would be most significant. The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation. However, TCCC was not concerned with the physical surroundings of the company’s plant and the effects it would have on the village. In addition to the lack of...
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...Running head: Interclean Generic Benchmarking MBA 530 Interclean Generic Benchmarking University of Phoenix INTRODUCTION InterClean, Inc. is a major cleaning and sanitation Company existing in a multi-million dollar industry that continues to evolve based on the environmental safety changes. In fact, the focus has greatly changed from that most effective products but rather, it not focuses on services and solutions that will streamline the entire cleaning industry. To meet this demands, InterClean, Inc. is changing their business strategy to better serve customer needs by merging with EnviroTech, Inc. in an effort to gain market share and capitalize on the service expertise of EnviroTech’s employee base. The following will benchmark four HR strategies including training, skills assessment, organizational structure, and strategic planning all of which could be used to effectively transition to a single company whereby solution-based sales are provided. AT&T The largest provider of both local and long distance telephone services and the second largest provider of wireless services in the United States, AT&T services more than 150 million total customers nationwide (Wikipedia, 2009). However, with the recent economic slowdown hitting the tech labor market and the rejection by AT&T’s union to extend employee’s current contracts by 18 months, US employees are now at risk of losing their jobs to employees with less demand in India (AT&T, 2008). ...
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...Name of the Organization: Hindustan Coca – Cola Beverages Private Limited Year of Establishment: October 1993 Form of Business: Private Limited Nature of Business: Leading Producer & marketer of soft drinks in India Address of Corporate Office: Coca – Cola India Enkay Towers, Udyog Vihar V, Gurgaon, Haryana – 122106. Tel.: (0124) 2234 8041/8571. Plant Address (Gujarat): Village: Goblej, Dist.: Kheda, Gujarat – 387440. Name of the President: Mr. Sanjiv Gupta Telephone: 02694 84386 / 87 / 77585 Website: http://www.coca-colaindia.com History Birth of a Refreshing Idea John Styth Pemberton first introduced the refreshing taste of Coca – Cola in Atlanta, Georgia. It was of 1886 when the pharmacist concocted a caramel – colored syrup in a three – legged brass kettle in his backyard. He first “distributed” the new product by carrying Coca – Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca – Cola at the soda fountain. Whether by design or accident, carbonated water was proclaimed “Delicious & Refreshing” Dr. Pemberton’s partner & bookkeeper, Frank M. Robinson suggested the name & panned “Coca – Cola” in the unique flowing script that is famous worldwide today. Mr. Robinson thought ‘the two C’s would look well in advertising. In 1886 sales of Coca – Cola averages nine drinks per day. The first...
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...INEGINERIA ECONOMICA INEGINERIA ECONOMICA Análisis Financiero de la empresa “COCA COLA EMBONOR”. DOCENTE: CRUZADO PUENTE, ROSA ALUMNO: RIOS SOSA CARLO 14/05/14 Análisis Financiero de la empresa “COCA COLA EMBONOR”. DOCENTE: CRUZADO PUENTE, ROSA ALUMNO: RIOS SOSA CARLO 14/05/14 COCA COLA EMBONOR I. Información General Datos generales de la empresa Razón Social | COCA COLA EMBONOR S A | Nombre | Coca Cola Embonor | Rut | 93281000-k | Giro | ELABORACION DE BEBIDAS NO ALCOHOLICAS| MAYORISTAS DE VINOS Y BEBIDAS ALCOHOLICAS Y DE FANTASIA | Nacionalidad | CL | Tamaño Empresa | Grande | Fecha Creación | 1962 | Categoría | Alimentos y Bebidas | Subcategoría | Aguas, Jugos, Refrescos, Sodas, Café Y Té | Sitio Web | www.embonor.cl | HISTORIA 1962 Nace como Embotelladora Arica S.A.I.C. con licencia para elaborar y distribuir productos Coca-Cola en las ciudades de Arica e Iquique. 1974 Se inaugura nueva planta de Arica que quintuplica capacidad de producción. 1988 Se inaugura planta en Iquique, franquicia que comienza a operar a través de la filial Embotelladora Iquique S.A. 1995 La Compañía adquiere las franquicias y activos de embotellado de Embotelladoras Bolivianas Unidas (EMBOL), en La Paz, Cochabamba y Oruro, triplicando su escala de producción. Colocación privada del 25% del patrimonio entre nuevos accionistas. 1996 Se adquieren operaciones de Santa Cruz, Sucre y Tarija en Bolivia...
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...Cola Wars Strategy Case Analysis Executive Summary: Together, Pepsi and Coke have historically dominated the carbonated soft drink (CSD) market while competing fiercely with each other for market share in the U.S. Until the late 1990s, CSD consumption in the U.S. grew at a healthy annual rate of 3% - 7%, and both Coke and Pepsi were able to prosper. However, largely due to health issues related to the consumption of soft drinks, consumption of CSDs in the U.S. has been declining since the late 1990s. A five forces analysis of the soft drink industry (Exhibit 1) shows that focusing on the CSD market is not likely to be a highly profitable strategy going forward. I recommend that Pepsi focus on continued innovation and expansion into “non carbs” in both the U.S. and in emerging markets where Coke does not already have a dominant presence. Key Questions/Issues: Pepsi and Coke focused on producing concentrate, or flavor base, for the beverages while leaving the bottling function to nationwide networks of franchisees. The concentrate business was much more profitable than bottling due to lower fixed costs, lower operating costs, and the well-known brands of the concentrate producers. The concentrate industry had a low threat of entry, low bargaining power for suppliers and low to moderate bargaining power for buyers (whereas bottlers faced very high bargaining power from their suppliers—Coke and Pepsi), and a market with healthy levels of growth. In the 1980s...
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...Although the concentrate business and the bottling business both work together to ensure that the finished products are delivered to the retailers and then the consumers, their economic responsibilities are very much separate from one another. Firstly the concentrate producers are responsible for blending the raw materials and packaging the blended mixtures into containers that will later be shipped to the bottlers for more processing. Much of the concentrate business deals with very little machinery and overhead costs compared to the bottlers associated costs. A normal concentrate manufacturing plant would cost roughly $50 to $100 million and could handle a population the size of the U.S. Most of Concentrate expenses come from advertising, promotion, market research, and bottler support. This causes the gross profits for the concentrate business to be at 32% margin for their operating expenses. Besides their production responsibilities, the concentrate business is also the one who builds relationships and negotiates with large retail corporations, while the bottlers take over small regional accounts in restaurants or cooler freezers. The concentrate business is also always looking for ways to improve the bottlers operations to make it more efficient, sometimes even negotiating with the bottlers’ suppliers. This is why the concentrate manufacturers have more influence over the economics of the business. On the other hand, bottlers are responsible for purchasing the concentrate...
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...still brands 15 billion dollar portfolio 200 countries 1.7 billion servings a day. Coca Cola Advertising Story 1900 Coca Cola strategy LOVEBRAND 3 A’s AVAILABILITY Distribution network AFFORDABILITY Product pricing ACCEPTABILITY convincing the customer to buy OUR ANALYSIS USA RUSSIA CHINA KENYA 1. TYPES OF MEDIA • MASS MEDIA • NON MEDIA 2. COPY STRATEGY • Values • Messages • Casting Coca Cola in the USA Symbol of America Medias for advertising ? • Mass media Advertising – Television – Billboard – Web • Non media advertising – Sponsoring – Event promotion • • ADVERTISING 1886 “Drink Coca-Cola” 1900 “Deliciously refreshing” 1904 “Coca-Cola is a delightful, palatable, healthful beverage” 1982 “The antidote for civilization” – Coke slogans for the past 100+ years SLOGANS • 1993 “Taste it all.” • 1998 “Thirsty for life? Drink Coca-Cola!” • 2000 “Coca-Cola Enjoy” • 2001 “Life tastes good” • 2009 “Open Happiness” • 2010 “Twist The Cap To Refreshment” • • • 1986 –“Like a Rock” (Inspired by the Bob Seger song “Like a Rock”) • 2011 “Life Begins Here” The advertising messages. Billboarding The american way of life… TV commercials • The opposition between good and evil http://www.cultur epub.fr/videos/c oca-colavideogame TV commercials • Happiness, peace, enjoy http://www.culturepub.fr/vi deos/coca-cola-friendlyman The advertising messages Sponsoring • Va l u e s o f s p o r t ( te a m s...
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...Investment Analysis for Pepsi versus Coca Cola ACC557 – Financial Accounting December 13, 2012 Company Synopsis Pepsi Cola | Coca-Cola | The Pepsi Bottling Group, Inc. (PBG) is the world's largest manufacturer, seller, and distributor of Pepsi-Cola beverages. Separated from parent PepsiCo, Inc. in 1999, it accounted that year for 55 percent of Pepsi-Cola beverages sold in the United States and 32 percent worldwide. The company delivers its products directly to stores without using wholesalers or other middlemen. In addition to its extensive production and distribution facilities, PBG leases and operates about 20,000 vehicles and owns more than 1.1 million soft drink dispensing and vending machines. PepsiCo holds a controlling interest in the firm. | The Coca Cola history extends back to 1885, when John Pemberton invented the original recipe for a new cocawine. Pemberton developed Coca-Cola, a non-alcoholic version of his original cocawine, when Fulton County passed prohibition legislation. Carbonated water was added later by accident when Pemberton was mixing drinks for a friend and incidentally included it. His friends loved the new taste, so he altered the original formula to incorporate it. | Pepsi - International Directory of Company Histories, Vol. 40. St. James Press, 2001. (http://www.fundinguniverse.com/company-histories/the-pepsi-bottling-group-inc-history/). Major Suppliers Pepsi Cola | Coca-Cola | PolandEgyptUnited Arab EmiratesCanada | Poland...
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