i. Abstract

This research is to understand thoroughly of how a product can fail and what can be done to avoid this failure in the Fast Moving Consumer Goods Industry. Besides that, literature review of what and how a product should do to maintain its success is done in this research to further understand of the concept of the approach.

II. Content Page
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I.Abstract……………………………………………………………………....………...1 1. Introduction………………………………………………………………….………4 1. Objective of Report………………………………………..………...……..…5 2. Literature Reviews…………………………………………..………………...…….6
3.0 Findings……………………………………………………………………………….8
4.0 Analysis…………………………………………………………………….………..11
5.0 Conclusion and Recommendations……………………………………………..…13
III. Appendices…………....................................................................................................14
V. References……………………………………………………………………………15

iii. List of Charts/Figures/etc

1. Introduction

Product management is whereby an organization is able to define, develop, deploy and at the same time maintain the organizations’ products and services. These roles are basically to be able to deliver more value as to compare to the organizations’ competitors. Besides that, the product management is able to help build more sustainable competitive advantages towards their competitors. Obviously this will create more advantage for the organization as it will bring more benefits in terms of profit towards the organizations’ business. (Brainmates, 2010)

On the year of 1985, New Coke that was reformulated by the original classic Coca-Cola was introduced to the market. The Coca-Cola Company initially wanted to replace their existing