...Group Project Report (OMGT2087) Group Project Report (OMGT2087) Executive Summary This report aims to analysis the Australia Company Coca-Cola Amatil of the logistics and supply chain activities. Coca-Cola Amatil is an Australian beverage company which is a partner of Coca-Cola Company purchasing and distributing carbonated soft drinks from Coca-Cola license. In addition to this, CCA provides their own products of water, soft drinks and fruit juices, and spirits and an alcoholic beverage. In view of the supply chain of CCA, we have a specific of the analysis for the quality management systems, transportation and warehousing system, inventory management systems during our report. Besides of the manufacturing in CCA, amatil have their responsibility in distributing the products during two kinds of the operation patterns delivery partner and out delivery partner. To maintain the quality of their product, CCA based on the implementation of ISO 9001, ISO 14001, ISO 22000 and OHSAS 18001 Coca-Cola created a system called Coca-Cola Operating Requirements (KORE) system. CCA has an cooperation with Swisslog to build its own warehouse system and logistics system to ensure distribution system in normal running. Forecasting is important for CCA to review the past and planning the strategy in inventory for the future by using technology and collaborative planning. Table of Contents Table of Contents - 2 - 1. Background - 3 - 2. Supply Chain Structure - 4...
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...UNIVERSITY OF MUMBAI M.Com I ( I SEMESTER ) SUBJECT MARKETING MANAGEMENT A PROJECT ON “Marketing Strategy Of Coca Cola” ACADEMIC YEAR 2013 – 2014 BY Farhad Kazi ROLL NO : 34 PROJECT GUIDE PROF. Sameer Tungare MALINI KISHOR SANGHVI COLLEGE OF COMMERCE & ECONOMICS JUHU, MUMBAI. DECLARATION I Mr Farhad Kazi, Student of Malini Kishor Sanghvi College of Commerce & Economics Studying in M.Com (Part I) Semester I , hereby declare that I have completed the project on “Marketing Strategy of Coca Cola” of “MARKETING MANAGEMENT” in the academic year 2013-2014. The information submitted herein is true and original to the best of my knowledge. Date of Submission Signature of Student (Mr. Farhad Kazi ) CERTIFICATE This is to certify that Mr.Farhad Kazi of M.Com (Part I– SEMESTER I) of Malini Kishor Sanghvi College of Commerce and Economics has successfully completed the project on on “Marketing Strategy of Coca Cola” of “MARKETING MANAGEMENT MANAGEMENT” for the academic year 2013-2014. The information submitted is true and original to the best of my knowledge. ...
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...Research Goal The main goal of doing a project on AMBUSH MARKETING is to know that how it take advantage of situations which allow brands/products to get extra exposure at minimal cost. Research Objectives 1. To examine the unethical issues in the advertising industry. 2. Determine the need of Ambush Marketing. 3. To analyze the measures of Ambush Marketing. 4. To study whether Ambush Marketing is ethical or unethical. Research Questions 1. What are the measures to combat Ambush Marketing? 2. Is it ethical for a company to ambush an event? 3. Why do brands with excellent reputations get into this? Research Methodology The methodology of the study includes study of library references and latest literature on the various educational sites, and compilation of the secondary data and information obtained from various journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and diverse. Advertising is a form of communication intended to persuade the viewers, readers or listeners to purchase or take some action upon...
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...CCE and CCGB over * Average a 12-month period. About this Report CoRpoRAte ResponsibiLity And sustAinAbiLity RepoRt 2012/2013 1/24 CCe’s Corporate Responsibility and sustainability Report 2012/2013 is comprised of a series of 24 factsheets. About tHis RepoRt this is Coca-Cola enterprises’ (CCe’s) eighth annual Corporate Responsibility and sustainability (CRs) Report. it replaces CCe’s 2011/2012 CRs Report as the company’s most recent CRs disclosure and contains a full year of data from January 1, 2012 to december 31, 2012 for our business operations covering eight Western european territories: great britain, France and Monaco, belgium, Luxembourg, the netherlands, norway and sweden and our offices in the united states. it also includes some illustrative case studies and business activities from 2013. For news on CCe’s sustainability initiatives and further resources, see our website www.cokecce.com. RepoRting boundARies And stAndARds Unless otherwise indicated, the environmental and workplace data in this report covers all operations owned or controlled (production, sales/distribution, combination sales/production facilities, administrative offices and fleet) by Coca-Cola Enterprises. Our workplace, community and carbon data includes our administrative offices in the United States. Our carbon footprint is calculated in accordance with the WRI/WBCSD Greenhouse Gas Protocol and we use an operational consolidation approach to determine organizational boundaries...
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...TABLE OF CONTENT A. INTRODUCTION 2 B. DISCUSSION OF FINDINGS 2 1. Better promotion and protection of human rights? 2 2. Homogenization of social and cultural identities? 5 C. CONCLUSION 6 BIBLIOGRAPHY 7 A. INTRODUCTION Over the last decades, the rapid acceleration of a process so called “globalization” has shifted our society to an era where interconnectedness, integration and interactions centered in the development of a new world, where everyone and everything are linked together one way or another. In a few recent decades, with the development in communication and technology that the world has witnessed the rapid increase in international trade, investment, immigration and the culture assimilation at an unprecedented quantity and quality never recorded before in human history. As such, globalization can be interpreted in some main characteristics: disembedding, acceleration, interconnectedness, movement, mixing, and vulnerability and re embedding. Characterized by these features, effects of globalization on different aspects are various but one cannot deny its long-term impacts on the enjoyment of human rights as well as social and cultural identities. On the one hand, people argue that this globalizing trend means homogenization of culture and social identities which diminishes the attainment of human rights, while the others believed that the concept itself not only enhance and liberate the full enjoyment of such basic rights of each individual but also...
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...Marketing Plan for Snapple Date: Dec. 5, 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY………….………………………………………….…….pg. 2 COMPANY DESCRIPTION…………………………………………………………pg. 3 STRATEGIC FOCUS AND PLAN…………………………….………………….....pg. 3 SITUATION ANALYSIS…………………………………...……………………..…pg. 5 MARKET-PRODUCT FOCUS…………………………………………………….…pg. 7 MARKETING PROGRAM……………………………………………..…………….pg. 8 FINANCIAL DATA AND PROJECTIONS……………………………...…………pg. 10 ORGANIZATIONAL STRUCTURE……………………………………………….pg. 11 IMPLEMENTATION………………………………………….………………….…pg. 12 EVALUATION AND CONTROL…………………………..………………………pg. 13 Executive Summary Snapple is a well-known brand of iced tea and fruit drinks. It is a publicly traded company owned by Dr. Pepper Snapple Group. They are best known for their slogan of “Made From the Best Stuff on Earth” and Snapple Fact Caps. The company’s mission is to be the best beverage business in the Americas. It will achieve that goal through their philanthropic and sustainability efforts as well as building on their brand. The ready-to-drink industry is very competitive - containing teas, soft drinks, sports drinks and bottled water to name a few. The food and drink market is constantly changing. The current market trends are focused on health and wellness as well as its’ consumers being sure that the brands they use fit into their lifestyles. Consumers are more informed and knowledgeable than ever and it is important that a brand can deliver a message and product of the...
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...Contents ACKNOWLEDGEMENT ……………………….. ……………………… EXECUTIVE SUMMARY ………………………………………………. 1. PROBLEM STATEMENTS 1.1 How did they do it????...................................................... 1.2 How does being a decentralized organization affect the well-being of employees…………………………………………….. 1.3 Keiretsu………………………………………………….. 2. REVIEW OF LITERATURE 3.1 Structural design of organizations………………………. 2.1.1 Define a hybrid structure ……………….……… 2.2 Placing a substitute value on a brand name- Brand Franchising 2.3 Differenciate between a Transactional and a Transformational leader 2.4 Assets and Liabilities 2.5 Distribution of empowerment – Decentralization 2.6 Interlockig business partnerships 3. ALTERNATIVES 4.2 Design, structure and practices of Virgin………………… 3.1.1 A heirarchy with no rigid control, freedom to authorize 3.1.2 Types of departmentalization 3.1.2.1 Customer based……………………… 3.1.2.2 Location based………………………. 3.1.2.3 Product based………………………... 3.2 Define a leader with vision, openness and relentless thinking capacity 3.3 Encourage, welcome, embrace, discuss and let know 3.4 A store/ IDEA BANK that works as a reception for novelty. 3.5 Nullify the threat of losing market share, cooperate with many buyers or suppliers 4. IMPLEMENTATION 5. CONCLUSION 6. REFERENCES ACKNOWLEDGEMENTS I have taken effort into the matter...
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...Ngoc – Tam Thuy Ngo International innovation Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web Ngoc – Tam Thuy Ngo International innovation Dr. Deli Yang The Two Most Impactful inventions in the world: iPad and World Wide Web 1. Introduction Nowadays, technology has become an irreplaceable part of human society. It is undeniable that tablets, smartphones and the internet has play an important role in recreating our world and making it become a better and more imaginative place. Yet technology cannot become what it has become without millions of brilliant inventors throughout the world. Two of the most impactful inventions that will be examined further in this final project are the Internet and the World Wide Web. The reasons behind this selection are because of the iPad and the World Wide Web has influenced so many people around the world. In another word, they changed the way human interacts with technology and with each other. The structure of the paper will start off with the background of the inventions, then follow with the patentability assessment, their impacts, reasons behind the impact, internationalizing patents and conclude with a concise and comparative (ending?) on the two impactful inventions. 2. Background 3.1. Ipad Ipad is an IOS – based line of tablet computers designed, manufactured and commercialized by Apple Inc. The first iPad was invented and developed by Steve Jobs in Cupertino, California...
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...PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | ...
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...by any reproduction rights organization. To order copies or request permission to reproduce materials, contact lvey Publishing, lvey Management SeNices, clo Richard lvey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2007, lvey Management Services Version: (A) 2007-08-08 In order to design and implement effective marketing communications, managers must develop a solid understanding of consumer behavior in general, and consumers' interpretation of and response to advertising in particular. Consequently, this note presents a useful perspective on understanding how advertising works from a consumer point of view. The note takes the perspective of the elaborationlikelihood model (ELM) developed by Petty and Cacioppo. 1 Understanding how advertising works is important for students, academics and managers alike. Many marketing and consumer behavior researchers devote substantial research to the study of advertising. Advertising is a huge industry: in the United States alone, $271 billion was invested in (all media) advertising in 2005 2 Therefore, anyone involved in the study or practice of business will benefit from a thorough...
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...Cultural Theory and Popular Culture Globalization, Mass Media and Culture Table of Contents Globalization, Mass Media and Culture 1 Table of Contents 2 Introduction 3 Modern culture, ideology 4 Globalization 5 Americanization 6 Mass Media and their Impact 7 Globalization, mass media and culture 8 Mass media and globalization 9 Globalization and culture 10 Conclusion 12 My opinion 13 Recommendations 14 List of references 15 Introduction A term globalization was used in 1983 for the first time in a history. Globalization as we know it today started at the beginning of the 20th century. It has an impact on everything and it has changed everything from its core. Economic environment, political environment and regarding to this subject – cultural environment. As everything, it brought both advantages and disadvantages. Looking back in time when this globalization started intensifies rapidly. It evokes a basic question: why did the globalization intensify rapidly? We can consider many reasons, for example lower travel cost, free movement of people, development of technologies, faster data exchange etc. These answers lead me to another possible answer - mass media. Globalization, Americanization or westernization are closely related to the popular culture. As stated in the book ‘There are two things we can say with some confidence about the United States and popular culture. First, as Andrew Ross (1989) has pointed out, ‘popular culture...
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...Publishing is an affiliate of Harvard Business School. Creating a CustomerCentered Organization A Harvard Business Review Insight Center Report CONTENTS 1 3 5 7 9 11 13 15 17 19 21 23 Create Brand Superfans Matthew Rhoden How Philips Uses Net Promoter Scores to Understand Customers Suhail Khan What Zipcar Can Teach the S&P 500 Stephen Wunker How Fidelity Used Design Thinking to Perfect Its Website Frederick S. Leichter The Coming Point-of-Sale Revolution Grant McCracken Using Mobile Phones to Capture Customer Experiences Emma Macdonald, Hugh Wilson, and Umut Konus How to Play Marco Polo When Setting Prices Rafi Mohammed Beyond Mass Customization B. Joseph Pine II Understand Your Customers with Colored Pencils and Cartoons Eddie Yoon Coca-Cola Marketing Shifts from Impressions to Expressions Joe Tripodi Memorable Events Are the Most Valuable Experiences B. Joseph Pine II Why Nokia’s Collapse Should Scare Apple Patrick Barwise and Seán Meehan CONTINUED ON NEXT PAGE www.hbr.org CONTENTS, CONTINUED 25 27 29 31 33 35 37 Why Retail Workers (Like Me) Drive...
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...An Assignment ON Organization behavior Submitted To: Dr.Syeda Lasna Kabir Associate Professor Dept. of Public Administration University of Dhaka. Submitted By: Md. Rajvi Hasan Roll No: MM--098 4th Year; 7th Semester Dept. of Public Administration University of Dhaka. Submission Date: 16th May 2011. Assignment topic A Research on Bangladesh Railway [pic] □ Introduction: Roads & Railways Division is one of the important Divisions in the Government under the Ministry of Communication. Ministry of Communication comprises two Divisions, 1. Roads & Railways Division and 2. Bridges Division. Roads & Railways Division shoulders a vast task and plays a vital role in socio-economic development of our country. It governs the Departments/Organizations which are playing very important roles in building our new nation. These are : (1) Roads & Highways Department (RHD), (2) Bangladesh Railway, (3) Bangladesh Road Transport Authority (BRTA), (4) Bangladesh Road Transport corporation (BRTC), (5) Dhaka Transport Co-ordination Board and (6) The office of the Government Inspector of Bangladesh Railways (GIBR). The principal motto of this Division is to ensure improvement of socio-economic condition of the people of our country through formulating policies regarding roads, road transports and railways and through construction, development, expansion and maintenance...
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...EXAMINING THE CRACKS IN THE CEILING: A Survey of Corporate Diversity Practices of the S&P 100 March 2013 Table of Contents FOREWORD ....................................................................................................... 1 EXECUTIVE SUMMARY ................................................................................. 2 EXAMINING THE 10 KEY INDICATORS .................................................... 7 1. Equal Employment Opportunity (EEO) Policy ........................... 8 2. Internal Diversity Initiatives ...........................................................10 3. External Diversity Initiatives ..........................................................12 4. Scope of Diversity Initiatives...........................................................13 5. Family-Friendly Benefits....................................................................14 6. EEO-1 Disclosure ..................................................................................15 7. Highest-Paid Executives ...................................................................16 8. Board Representation .......................................................................18 9. Director Selection Criteria ...............................................................20 10. Corporate Commitment ................................................................21 DIVERSITY SCORES BY SECTOR ................................................................22 CONCLUSIONS AND NEXT STEPS...
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...advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of...
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