...Coca Cola ( how coca cola get its row meterial what method use by its suppliers ,what is manufacturing process , how coca cola send its product to consumer or what method used by coca cola to complite its ordes od prodect , how coca cola manage its inbound logistic , how coca cola manag its outbond logistic , how coca cola mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent countrys and if coca cola use different supplyy chain in different countrys then why , what is the main benifit to use particular supply chain and wha is the loss of that supply chainand if there is any lose of it then why coporter value chain of coca cola ( how coca cola get its row meterial what method use by its suppliers ,what is manufacturing process , how coca cola send its product to consumer or what method used by coca cola to complite its ordes od prodect , how coca cola manage its inbound logistic , how coca cola manag its outbond logistic , how coca cola mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent countrys and if coca cola use different supplyy chain in different countrys then why , what is the main benifit to use particular supply chain and wha is the loss of that supply chainand if there is any lose of it then why coca cola use that particular...
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...Online Marketing Project 40059928 Content 1. Introduction.....................................................................................................2 2. Online Communication Tools........................................................................2 2.1. Destination Web Site.................................................................................2 2.2. Online Advertising.....................................................................................3 2.3. Social Media Marketing.............................................................................3 3. Online Marketing Research...........................................................................4 3.1. Quantitative Research...............................................................................4 3.2. Qualitative Research..................................................................................4 4. Consumer Search Behaviour in Online Shopping Environments..............5 4.1. Modes of Web Search Behaviour..............................................................5 4.2. Research Model.........................................................................................6 5. Conclusion and Recommendations..............................................................7 Appendices......................................................................................................8 Appendix 1...............................................
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...Business Administration - International Business & Entrepreneurship Master Thesis EFO705 - Thesis Group 2019 Study Terms 2007-2008 School of Sustainable Development of Society and Technology Malardalens University Vasteras, Sweden. Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing, Ravi Road, Lahore, Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan Leif Linnskog How the marketing communication of Pepsi cola and Coca cola is seen in Pakistan and how come the strong position of Pepsi cola? The research is done basically on the qualitative format in which some facts and figures are used for the support of the central issue of research. The data was collected by approaching different sources including primary and secondary styles. The purpose of this research is expose the facts of the appearance of both Pepsi and Coca Cola in Pakistan in terms of marketing communication. This research is mainly based on the marketing communication in which the purpose is to expose the either company’s marketing communication on the media and contribute the matter to the fact of Pepsi cola’s strong position...
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...“A” Listed Marketeers – Assignment For this review I have analysed 2 different organisations, Apple Inc. & The Coca-Cola Company. I think each of these organisations make strong contenders for the inclusion on the A list marketeers list; by researching and analysing each of these organisations working alongside Ansoffs Matrix Theory I have detailed my findings below. Ansoffs Matrix Theory: The ways of determining growth strategies used by an organisation is by using Ansoffs theory this is a table that helps determine what strategies a company would use if they want to grow. The four parts of Ansoff theory are Market Development, Product Development, Market Penetration and Diversification. They use Market Penetration to increases the market share of an existing product, they do this by either; lowering the price, advertising, bundling or volume discount. Product Development is the process of designing, creating and marketing products to benefit the consumers. This discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. Market Development is a strategy that entails expanding the potential market through new users or uses. Diversification is a risk management technique that mixes a wide variety of investments within a portfolio. The Limitations and Constraints of all Businesses: Sales of Goods Act 1979- All goods must be: * As described * Of satisfactory quality * Fit for purpose ...
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...Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive Summary ------------------------------------------------------------------- 6 Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface -------------------------...
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...marketing nowadays plays a big role in the advertising world. My chosen company , Coca Cola , already used (and still uses) internet marketing a lot by Developing online video’s you (for example) can see as advertisements on YouTube. They also make use of the marketing mix. Integration of the extended marketing mix (7 P’s) : Product: Coca Cola thinks about who their drinks are aimed at, what it does and what it actually is. Because their product(s) are mostly aimed at a somewhat younger demographic they choose to promote their product on the internet through online ads and videos a lot. Price: Coca Cola uses skimming/creaming as pricing strategy. They maintain a relatively high market price because Coca Cola was the first cola brand ever, which makes the company and their products unique. Coca Cola could offer a discount to consumers who purchase products off the internet. Place: Coca Cola makes use of intermediaries (businesses working in between Coca Cola and their retailers). They can show this on the internet by (for example) creating images which show their ‘’production flow’’. Promotion: Coca Cola uses the internet to promote their product. When you want to watch a short film on YouTube you (almost) always get to see an advertisement first. Coca Cola makes use of this. They also use the internet for other online advertising like side banners on websites. People: Coca Cola instructs their employees to always be friendly and helpful to customers. Whether...
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...U06a1 – Integrated Global Marketing Case Study The Coca-Cola Company Terry D. Copeland Capella University MBA 6012 June 28, 2013 Company Selection and Overview The Coca-Cola Company (Coca-Cola) was first established in 1886 by Dr. John Pemberton in Atlanta, Georgia. Initially distributed at Jacobs’ Pharmacy for five cents a glass, the fledgling company sold just nine glasses of Coca-Cola a day for the first year (Coca-Cola, 2013). By 1891, Atlanta businessman Asa Candler, a prolific salesman, acquired the rights to the business for $2300; and as the company’s first president, his vision to transform Coca-Cola from an invention into a national brand was set in motion. He immediately recognized the potential of the new company and began to implement the marketing strategy that propelled Coca-Cola to its current standing as the world’s leading manufacturer in the beverage industry producing over 500 brands in over 200 countries with an estimated 1.8 billion servings consumed per day all over the world (Coca-Cola, 2013). Candler initially gave away coupons for complimentary first tastes, and outfitted distributing pharmacies with clocks, urns, calendars, and apothecary scales bearing the same red and white Coca-Cola script brand that remains as the world’s number one brand to this day (Coca-Cola, 2013). People saw the Coca-Cola brand everywhere, and by 1895, Candler had built syrup plants in Chicago, Dallas...
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...What a Marketing Information System does for a company? It basically tells company about: • Changing customer wants • New competitor initiatives • New modes of distribution, and so on Coca-Cola Use of Information Sources Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Coca-Cola Company, 2012). Internationally, Coca-Cola has adopted a global strategy that includes sponsoring professional sports leagues, music artists or groups and the Olympics. For example, the company advertises with the NBA, World Cup Tournaments, the NCAA and popular music groups such as Maroon 5 (Coca-Cola Company, 2012). Coca-Cola pays several million dollars in order to have the exclusive rights to advertise or partner with these events. Although it is an expensive way to advertise, the benefits extend far past the cost of advertising. Millions of viewers worldwide tune...
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...outlook from the public? - Will global competition overtake the Coca-Cola Company as the top power in their market? The research that has been gathered is from secondary sources that are mainly from creditable online sources. Charts and graphs will also be used to visually show information on the Coca-Cola Company. A strength, weakness, opportunity, and threat analysis will help determine if Coca-Cola’s stock is a sturdy investment for a ten-year period. The results will include potential growth, stamina as a company, global competition, and statements of earnings from the past. We hope this analytical report will help you determine your decision on whether you should invest in the Coca-Cola Companies stock for a ten-year period. My company is confident that we have done the necessary research and utmost analysis needed to help the confidence of your final verdict. Sincerely, Patrick McDonald Owner of Freedom Energy Freedom Energy Company 1206 Mulholland Drive Malibu, California 91301 TABLE OF CONTEXTS EXECUTIVE SUMMARY iv INTRODUCTION 1 • Previous • Next [pic] • Add to Library (0) • Download • Print • Report this Essay • Facebook • Twitter • Google+ • Send • RATE THIS DOCUMENT • 4.5 • 1 • 2 • 3 • 4 • 5 DOCUMENT DETAILS • Views: 7 • Words: 2712 RELATED ESSAYS Coca-Cola Swot Analysis ...SWOT Analysis Being the leading manufacturer...
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...at understanding buyer behaviour and the purchase decision making process. It will cover describing the main stages of the process, along with explaining theories of buyer behaviour and factors that may affect this. Finally it will evaluate the relationship between brand loyalties, corporate image and repeat purchasing. Being able to use marketing research techniques will also be included within this essay; evaluating different types of market research, using sources of secondary data to achieve marketing research objectives and assessing the validity and reliability of these findings. All of the above topics will conclude with a proposal of a market research plan to obtain information in any given situation. LO1: Buyer Behaviour Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Figure 1.1a: http://www.enotesmba.com/2014/06/marketing-notes-consumer-decision-making-process.html (Accessed: 23rd Nov 15) Engel, Blackwell and Kollat (1968) developed a model of the consumer buying, decision making process in five steps (see figure 1.1a): Problem or need recognition, information search, evaluation of alternatives to meet this need, purchase decision and post-purchase behaviour. They believed that these five stages displayed what led a shopper to purchase a new product (http://theconsumerfactor.com, 2015). Stage 1: Problem or Need Recognition - This is identified as the first and most important step. A purchase...
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...beverage with extreme marketing skills, making Coca-Cola a dominant soft drink through-out the whole 20th century. The name Coca-Cola is referring to two main ingredients in the drink: kola nuts, a source of caffeine and coca leaves. Unfortunately, the current Coca-Cola formula still remains a trade secret. Coca-Cola is currently not targeting specific groups of customers but rather adapting to the market by creating and developing new products. Coca-Cola targets all ages of customers, but the mainly targeted customers are specifically from age 12-30. On the other hand for the age range of below 12 and above 30, although there is no specific product that satisfies them, the company compensates it by creating partnerships with restaurants and fast food chains. Coca Cola can be differentiated in few collections: the Coca-Cola classic, Oasis Juice, Diet Coke, Coca-Cola Zero and Coca-Cola Life. However, Coca-Cola made its success in the industry with its original sales of classic Coca-Cola, through the ‘share a coke’ campaign, selling all coke products with customized customer’s name on the cans or bottles. The Coca-Cola classic will be mainly discussed in this paper with the help of its official website http://www.coca-colacompany.com/. 2.0 Target Market For the selection of target markets of Coca-Cola, the company targets different segments of the market by offering various products for each segment using differentiated marketing. Coca-Cola offers product for different age-group customers...
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...sustainability program of Coca Cola Company. These assignments based on the challenges and success stories of Coca Cola Company to sustain in the market and be successful in the future. Firstly, I want to introduce the Coca Cola Company and what they do in the market. Secondly, I want to write about the objectives of the Sustainability program of Coca Cola Company. Thirdly, I want to write about Success and Challenges of the Sustainability Initiatives of Coca Cola Company. Fourthly, I want to write about recommendations that I can advise to the Coca Cola Company. 1 Table of Contents Acknowledgement 1 Executive Summary 1 2 3 1 Introduction 3 1.2 General growth strategy of Coca Cola Company 3 1.3 Scope of the study 4 1.4 Mission and Vision of Coca Cola Company 4 1.5 Mission 4 1.6 Sustainable vision 4 1.7 Trend Analysis of Coca Cola 5 2 Objectives of the Sustainability Program 6 2.1 Water Efficiency 8 2.2 Wellbeing 9 2.3 Energy and Climate Change 10 2.4 Agriculture 10 3 Quality Standard 11 4 Success and Challenges Story of Coca Cola Sustainability Program 11 4.1 Calorie commitments 12 4.2 Resource Scarcity 12 4.3 Coca-Cola in India 13 5 Improvement of the Business Sustainability Program 14 5.1 Growth and Differentiation 14 5.2 Advocacy and leadership 15 5.3 Technology and innovation 15 6 Recommendations 15 7 Conclusion 16 8 References 16 | | | | | | 1 Introduction Figure 1 Coca Cola Company...
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...ratio or earnings ratios that does not necessarily mean that they are financially stable. A person cannot look at one or even a few ratios to determine if a company is financially sound. Many ratios have are pulled to determine the financial stability of the company. I used a variety of ratios to use for analysis. I pulled a Current Ratio, Acid Ratio, Debt Ratio, Return on Sales, Return on Equity, Inventory Ratio, Cash Conversion Cycle and Net Income Per Share on the companies of Pepsi Co, Coca Cola, Dr. Pepper Snapple Group and Mondelez International. Because the company I had selected to analyze was PepsiCo, I know that I needed to diversify the companies I selected between food and beverage because the company covers both markets. Coca Cola is the top beverage distributor in the world, Pepsi Co is second and Dr. Pepper Snapple Group is the third. Mondelez International is a food company that is a recent spin-off from Kraft Foods. It has some familiar name brands of Nabisco, Oreo, Trident gum, and Cadbury chocolates to name a few and is one of PepsiCo’s major competitors in the snack market. What surprised me is that the Coca Cola Company looked good when it came to current, acid test, debt, and return on sales ratios. They struggled with their Cash Conversion Cycle with cost of goods sold per day and the amount of time it takes them to pay back...
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... Annual Reports Introduction The Coca-Cola Company is the largest beverage company in the world. PepsiCo is a world leader in soft drinks and snacks globally. Together, both Coca-Cola and Pepsi combine to own over 70% of the soft drink market. This report studies the annual reports of both companies. The information in this report will look at any differences perceived in the approach each organization presents in its annual performance. What goals, challenges, and plans do the organizations emphasize in their discussion of results. The last section discusses how the format and organization of each report enhances or diminishes from the information presented. Discussion The information in each of the annual reports has similar information in them. The PepsiCo annual report is approximately half the length of The Coca-Cola Companies annual report. PepsiCo’s annual report is pleasing to the eye with the abundance of pictures, illustrations, and other graphics. As an example, PepsiCo begins their annual report with graphics containing a Pepsi can and a bag of Doritos stating “One billion times a day, in 200 countries and territories around the world, PepsiCo provides consumers with affordable, aspirational and authentic foods and beverages. Our consumers are refreshed, rejuvenated, and restored by PepsiCo’s beloved snack, beverage, and nutrition brands. That is the Power of PepsiCo” (Annual Reports). In contrast, The Coca-Cola Company’s annual report is rather drab...
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...obesity and there are more or less 26 percent of male population is obesity. By facing with the over-weight problem, people has been seeking for a healthier soft drink product, with acknowledge of current social orientation, Coca-Coca has been released the new product Coke Zero. Since the first Coke Zero had been sent to the market in 2006, Coca-Cola Company has been starting a new campaign about healthier soft drink. With the careful consideration in producing process and advertising, Coca-Coca has established their position in the carbonated soft beverage market. II. Background (Target Market & History) Coca-Cola Company had been established in 1886 in United State, since that time the company has been providing famous soft drink brands such as Coca-Cola, Glaceau vitamin water, Fanta, Sprite, Diet Sprite/Sprite Zero, Nestea Ice Tea, Lift for many different markets. Coca-Cola Company now is a one of the biggest international soft drink companies, the company’s head quarter is currently placed in Atlanta with its products are being sold all over the world. The company’s best-selling product is Coca-Coca, which is also known as Coke, has been improving in order to satisfy the customer’s demand by different flavors, there are not only classical Coca-Coca flavor but also Vanilla...
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