...COCA-COLA: CASE STUDY 1. Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. 2. What is the relationship of collaboration and knowledge management to Coca-Cola’s business strategy? 3. How is Coca-Cola using knowledge management systems to execute its business model and business strategy? 4. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its ability to collaborate with its bottlers? 5. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference? Why or why not? Question-1: Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. Answer: Firm Level A value chain is a chain of activities for a firm operating in a specific industry. The business unit is the appropriate level for construction of a value chain, not the divisional level or corporate level. Products pass through all activities of the chain in order, and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of the independent activity's value. Activities The value chain categorizes the generic value-adding activities of an organization. The & quot; primary activities & quot; include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). Coca –Cola is doing their business throughout the...
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...1. Business strategy is a long-term plan for the company. Coca-Cola’s business strategy includes: 1)bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs; 2)be a highly effective, lean and fast-moving organization; 3)be a responsible citizen that makes a difference by helping build and support sustainable communities; 4)maximize long-term return to shareowners while being mindful of our overall responsibilities; 5)to continue to be an organization providing the quality products to the valuable customers; 6)be a great place to work where people are inspired to be the best they can be. Collaboration and innovation play the major roles in achievements of Coca-Cola‘s business strategy. Coca-Cola has operations in over 200 countries worldwide. This requires Coca-Cola development of collaboration technology in order to help them get access quickly and given a structured form of information. Coca-Cola is using a standardized platform web for knowledge sharing. One way in which Coca-Cola was able to innovate in its collaboration was to create a digital asset management system, in which Coca-Cola and its bottlers could actually make use of a pit of information containing demographics, historic performances, as well as previous marketing strategies, and lessons learned. They were able to make use of this information by creating an online Content Management System which allowed them to tag and catalog what information was available...
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...paper, Team C will discuss not only the personal and workplace values but also the resulting actions and behaviors, and Coca-Cola’s stated values compared to their actual plans, and actions. Team C will also analyze the degree of alignment within the Coca-Cola Company. Personal and Workplace Values Personal Values Every company has their own set of values they have accumulated over the years of operation that they intend every employee, new or old, to follow. In addition to the company’s values each individual employee has his or her personal values he or she likes to follow. Integrity, honesty, loyalty, quality, drive, respect, and freedom are a few values that many people obtain and like to act on. For any company, including Coca-Cola, it is a valuable asset to have employees with personal values because the company knows they are good people. Workplace Values Workplace values are a key to any company’s success. Every employee needs to follow a set of workplace values as well as personal values. The Coca-Cola Company has seven core values within the workplace: “leadership, collaboration, passion, integrity, quality, diversity, and accountability,” (The Coca-Cola Company, 2006-2011, b). These workplace values allow Coca-Cola to be well rounded. It allows them to reach out to a very diverse audience because the employees are very diverse. Because of this Coca-Cola can keep their promises of refreshing the people. Actions and Behaviors The actions and behaviors of an...
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...Coca-Cola Organizational Values Team BUS/475 Coca-Cola Organizational Values The Coca-Cola Company is loyal to revitalizing the world, exciting confidence, creating value and making a difference. The team will identify Coca-Cola accomplishment through: Analyzing the origin(s) and subsequent evolution of Coca-Cola personal and workplace. Explain how the team individual values that drive his and her actions and behaviors; analyze the alignment between our values, actions, and behaviors, and analyzing the degree of alignment between the organizations’ stated values and the organization’s plans and actions. Explain the difference and analyze the degree of alignment between the company values, and the values as reflected by the organization’s plans and actions. The origin (s) and subsequent evolution of Coca-cola started in May 1886 as a one man business in Atlanta Georgia. Dr. John Pemberton, a Pharmacist. who created the noncarbonated drink as medicine to be used as a brain tonic, nerve, and medical elixir. Later carbonated water was added to the drink and is known as Coca-Cola. The current operator of Coca – Cola is Robert Goizueta, Who believes that without society...
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...Marketing Plan [pic] Table of Contents |Executive Summary……………………………………………………………………...... |4 | | | | |Detailed List of Assumptions……………………………………………………………... | | | | | |Situational Analysis……………..…………………………………………………………. | | |Company Performance.…………………………………………………………………. | | |Three Years of History as a Continuing Business..…………………………………….. | | |Market Demand…………………………………………………………………….. | | |Customer Analysis………………………………………………………………….. | | |Competition and Industry…………………………………………………. | | |Market...
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...I. Company Profile The Coca-Cola Company is the world's largest beverage company. They own or license and market more than 500 non - alcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world's top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing their trademarks, sold in the United States since 1886, are now sold in more than 200 countries. They make branded beverage products available to consumers throughout the world through the network of Company-owned or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and retailers — the world's largest beverage distribution system. Of the approximately 57 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to us account for more than 1.8 billion servings. Some of the Coca – Cola Products II. Coca – Cola’s Vision, Mission, And Values Our Mission * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. Our Vision * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of...
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...A pharmacist started the Coca- Cola Company in 1886. Dr. John Pemberton schlepped the magical formula to the nearest pharmacy that was Jacob’s in the downtown area of Atlanta. At the pharmacy, the doctor mixed the syrup with carbonated water where they sold it for five cents a glass. The original formula actually included cocaine. Now the company went from one product to five hundred and sold in one state and now worldwide. The company went from averaging eight drinks a day and now surpasses $1.8 billion. Coke is one of the world’s languages that is understood anywhere you go. The company sells product in over two hundred countries. Their mission statement is,” At the Coca-Cola Company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” The company has many successes to learn and be inspired from (History of Coca-Cola). Excellent background – focus on creating a strong thesis statement that identifies your paper’s objective. Origin and Subsequent Evolution of Values The personal and workplace values of our team are much the same including core values like integrity, teamwork, performance, and learning. Acting ethical and developing trust and respect in the workplace is important. Integrity to me means honesty, trustworthiness, and respect. Teamwork involves sharing an open communication with other employees. Performance is based on the determination to strive for flawless performance in the workplace. Our...
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...1) How could the Belgium problem have damaged Coca Cola? Coca-Cola had been creating a really strong and successful image, and people had great sympathy for the brand. But because of the Belgian scandal, the credibility of the umbrella brand was being doubted. First of all, customers (mainly from Belgium and France at the beginning) were scared of drinking Coca-Cola products. For example, parents did not want their kids to get contaminated. More so, the brand was not giving a specific reason for these incidents, and by not reacting soon enough the quality of their products was at stake. Because of that, the Belgian government imposed strict hygienic conditions to recover the right to sell their products again. Therefore, the rest of European countries had an "excuse" to distrust the brand, even if the Belgian authorities reacted a bit extremely due to the former chicken crisis. Suppliers and distributors around Europe were also impacted. Coca-Cola, as a global brand, had had to trust its bottlers to follow the quality values the company held, but this scandal challenged the current control of Coca-Cola over its supplier's plants. But these suppliers also were scared of the consequences of their relationship with Coca-Cola in this crisis. Coca-Cola also suffered a financial impact because of this crisis. The withdrawal of their products had a negative impact on the second quarter net income of the year 1999, with a decrease of 21%. Not only that, but the cost of the entire...
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...Fit The Coca-Cola Co. The biggest multinational beverage company Coca-Cola was born in 1892 by Asa Griggs Candler in Georgia. Today The Coca-Cola company is selling more than 400 brands in 200 countries and 94% of the world population knows or heard about the Coca-Cola company by their product Coca-Cola, Coke, Cola or Coca etc., possibly it is the most recognized carbonated beverage company in the world (Sivny 2007). According to Journal of American Business review, what makes the Coca-Cola Company successful in the global food industry is their strong global strategy that based on four powerful strategic foundations: labor and management strategy, collaborative, marketing and differentiation strategy (2013). When companies start to operate internationally they have to decide how to staff their facilities by choosing from three frameworks that covers international employment: ethnocentric, polycentric and geocentric staffing approaches. One of the key to success of the Coca-Cola Company is implementing the geocentric approach to their staffing strategy, which is choosing the best mixture of home, host-country and third party managers to manage the operation. According to Statista, statistic shows that the number of employees of the Coca-Cola company worldwide is 130.6 thousand in 2013 (2013). One of the Coca-Cola’s mission towards their employees is to create a better working place, and inspire their employees with the best working environment (Coca-Cola.co.uk...
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...Coca-Cola: International Business Strategy For Globalization Dr. Michael Ba Banutu-Gomez, Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that CocaCola did not effectively utilize all of the strategies in each country. Key Words: Coca-Cola, International Business, Strategy, Globalization, International Marketing, Labor Relations, Distribution, Diversification, Management, Channels, Costs, Gains and Collaboration. INTRODUCTION...
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...organization restructuring, technology, outsourcing, and even organizational culture. -Managers may face ethically challenging tasks such as firing someone, delivering negative feedback, and denying bonuses-tasks in which a manager must cause pain or discomfort to another person in the name of a greater good. Social Responsibility paper begins on next page………… Coca-Cola Company is a well-known respected company throughout the world. John Pemberton, a pharmacist in Atlanta, invented the drink that many have come to call “something special”. Driven by his curiosity, Pemberton, together with Jacob’s Pharmacy created Coca-Cola, in 1886, which in the first year alone sold 9 glasses a day. However, Pemberton was merely the inventor of Coca-Cola. It wasn’t until Atlanta businessman Griggs Candler bought the rights for the brand, and established “the first real vision of the business and the brand”. Six scores and six years later, Coca-Cola Company’s missions remain simple, yet moving; “To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference”. The vision that Coca-Cola revolves around...
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...Running Head: COCA-COLA THE COMPANY 1 Coca-Cola International Business Demond Adams and Jockey Watkins September 23, 2014 Park University COCA-COLA THE COMPANY 2 Coca-Cola’s Mission, Vision, and Standards Our Mission: Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. ...
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...Organization History Coca-Cola was founded off of curiosity by an Atlanta pharmacist named Dr. John S. Pemberton in 1886. He created flavored syrup in which he took to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it (The Coca-Cola Company 2015). The distinctive tasting soft drink that was originally created was made for soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “CocaCola” as well as designing the trademarked, distinct script, still used today (The Coca-Cola Company 2015). Coca-Cola’s roadmap starts with their mission, which declares their purpose as a company and serves as the standard against which they weigh out their actions and decisions. Coca-Cola’s mission is to: * To refresh the world * To inspire moments of optimism and happiness * To create value and make a difference Organization Strengths and weaknesses The Coca-Cola System The first strength Coca-Cola has is that they are a global business that works on a local scale. Because Coca-Cola does business in every community they have created global reach with local focus. The Coca-Cola system has created over 250 bottling partners worldwide. Coca-Cola manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Their bottling partners manufacture, package, merchandise...
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...The Coca Cola Company and Pepsi Inc. Both of these companies provide a rich source of services and products but you will always find that consumers are still stuck with the question of which company provides the best overall product. Simply said.. Are you a Coke or Pepsi fan? I will examine both Coca Cola and Pepsi roots and determine which will provide the optimal solution for investors. John Pemberton an Atlanta pharmacist created Coca Cola by accident. In 1886 while in his home mixing some caramel and colored liquid Pemberton tasted what would soon be the first sampling of the future Coca Cola. Pemberton decided to take his mixture to a nearby pharmacy and add carbonated water to change the taste. He was determined this was the next big invention and convinced Jacob’s Pharmacy to allow him to let customers sample his product for five cents a glass. Knowing that the sampling was a success Pemberton took the idea to his friend and bookkeeper Frank Robinson who helped to name and create the signature script for Coca Cola that would be still used to today. During its first year in Jacob’s Pharmacy nine glasses of Coca Cola was served per day. Only two years into its discovery John Pemberton would pass away but his ideas would evolve as did the people involved with Coca Cola’s development (“Heritage timeline,”2012). Soon after Pemberton’s passing Asa Griggs Candler an Atlanta businessman secured rights to the business and became the first President of Coca Cola...
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...Business Analysis During this research work, Coca-Cola Company will be studied in order to review: 1.-Company Background 2.-Company Mission 3.-Company Vision 4.-Coca-Cola Business Environment 5.-Income Statement (Comparisons between Coca-Cola vs. PepsiCo). 6.-Balance Sheet (Comparisons between Coca-Cola vs. PepsiCo). 7.-Cash Flow Statement (Comparisons between Coca-Cola vs. PepsiCo). 8.-SWOT Matrix 9.-Economic trends and influence to Coca-Cola Company 10.-Strategies used by Coca-Cola Company 11.-Technological Advantages 12.-Coca-Cola and Globalization 13.-Coca-Cola’s Human Resource Management 14.-Management Decisions 15.-Conclusion Company Background So the first let’s find out who is Coca-Cola, where it’s come from, how big is this company, where you can find its products, since when is the market, who are the principals competitors from this company to have a better understanding who is this company. What is Coca-cola and where it’s come from? Coca-Cola is a beverage which is carbonated soft drink, was invented by Doctor John Pemberton who was a pharmacist form Atlanta, Georgia in May 1886, then 1887 Asa Candler bought the formula from John. By late 1890s, Coca-Cola was one of America’s most popular fountain drinks, because of a very aggressive marketing campaign; as a result the syrup sales went over 4000% at that time, then by 1960’s the soda fountain consumption declined its popularity and bottled soft drinks and fast food restaurants became popular...
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