...Value of Sustainability Coca-Cola’s Mission statement is “to refresh the world in mind, body and spirit, to inspire moments of optimism and happiness, to create value and make a difference.” This statement is very broad and only addresses general differences that they want to make in the world. Their vision for the company, on the other hand, addresses the planet, stating the company will “be a responsible citizen that makes a difference by helping build and support sustainable communities.” Their sustainability report discusses their main framework called “Me, We, World” and the advancements they have made in these areas. They show their many goals for themselves, for the people of the world, and for sustaining the world. Their goals for sustainability in the report include improving water efficiency as well as recycling and treating water. Although Coca-Cola is very big on sustainability now and has been for the past few years, Coca-Cola has not been without some issues with sustainability. In 2008, Coca-Cola through the actions of its subsidiary, Industria Nacional de Gaseosas, was fined $110,000 for dumping its industrial waste in Columbia’s sewage system. Coca-Cola has also been fined and punished in India for excessive water use and toxic pollution; they were forced to close down a bottling factory. Despite all these previous issues, Coca-Cola has been more active in sustainability efforts. The Chairman and CEO, Muhtar Kent, penned a letter on the topic of Coca-Cola and...
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...The Coca Cola Company is a multinational leader in the beverage industry, best known for its flagship product, Coca-Cola. With such global recognition, their sustainability efforts are significantly prominent, with different geographical regions having different initiatives to help the world generally, especially less fortunate communities. In the United States, their latest Sustainability commitment called “Me, We, World” has the goal of creating social value and making a positive difference for the consumers and communities they serve. This commitment is aimed at ‘Enhancing personal well-being’ (Me) by offering low or no-calorie beverage options in every market, providing transparent nutrition information on their packages, among other initiatives. It is also aimed at ‘Building strong communities’ (We), by enabling the economic empowerment of 5 million women entrepreneurs by 2020, complying with Human and Workplace standards, as well as giving back 1% of their annual operating income. Finally, this commitment to Sustainability also involves ‘Protecting the environment’ (World). They aim to do this by replenishing 100% of water used in their finished products, sustainably source key agricultural ingredients, reducing the carbon footprint of their drinks by 25%, as well as many other goals. In the United Kingdom, their Sustainability initiative titled “Live Positively” recognized the various components of Coca Cola products that needed to be more sustainable and developed different...
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...Coca Cola Hellenic Inc Corporate Case Study Table of Contents Executive summary……………………..………………………………4 Stakeholders……………………………………………………………………...……5 GRI & UN compact…………………………………………...……………………….5 Social and environment issue………………………………………………….…........6 CSR and Environmental Sustainability………………………………………………..8 Economic performance………………………………………………………………...9 Sustained competitive advantage………………………………………………….....10 Recommendations........................................................................................................12 References……………………………………………………………....13 Appendix A…………………………………………………………….14 Appendix B…………………………………………………………….17 Appendix C…………………………………………………………….18 Executive summary The Coca-Cola Company is the world’s largest non-alcoholic drinks company, controlling over 21% of soft drinks off-trade RTD volumes. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five non-alcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other Soft drinks company. In this report, we are working toward expanding our sustainability reporting on topics that are most important to Company and stakeholders. We include increased our discussion of stakeholder engagement, GRI & UN compact, Issues on social and environment, CSR and Environmental Sustainability, Economic performance, Quality of Management, Sustained competitive advantage and give some recommendations...
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...Evaluation of Corporate Financial and Sustainability Reporting: Coca-Cola The company that I chose was The Coca-Cola Company. Their last fiscal year ended on December 31st, 2010. “Coca-Cola is the world’s largest nonalcoholic beverage company” (Coca-Cola). They distribute and market more than 500 nonalcoholic brands from soda pop, to juices, to even sports drinks. Coca-Cola is known as the world’s most valuable brand that owns four of the planets top five nonalcoholic beverages including Sprite, Diet Coke, and Fanta. Coca-Cola distributes their products to more than 200 countries and this is made easy by having the world’s largest beverage distribution system. This company believes that its success is from being able to link up with their customers to be able to provide them with many options to meet their specific choices and desires. The overall goal of The Coca-Cola Company is to use their assets in the most efficient way possible so they can become more competitive and grow as a company to generate revenue for their shareholders. The Coca-Cola Company has expanded its horizons in recent years. On October 2, 2010 the company bought out the North American business of Coca-Cola Enterprises Inc., which is one of Coke’s main bottling companies. With this acquisition “The Coca-Cola Company now has more presence in the U.S., Canada, the British Virgin Islands, the U.S. Virgin Islands and the Cayman Islands “(Coca-Cola). Not only this but The Coca-Cola Company is merging this purchase...
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...Coca Cola Report Introduction Coca- Cola is one of the very well known brands operating in FMCG sector. The drink which has quenched the thirst of so many people around the globe was invented by John Pemberton a pharmacist by profession and most commonly called as “Doc”. He was assisted by Frank Robinson in the marketing of the product. The company was totally in mess until Asa Griggs Candler took over the business in 1891. Secret of Coca Cola’s success is the innovative marketing strategies of Grigg which laid the foundation for the success the company is enjoying today. Initially the drink was sold as a medicine for the treatment of fatigue and headaches. Later, with the imposition of tax in 1898 on all medicines, Grigg categorized it into beverage sector after a prolonged court battle. Ever since then, Coca-Cola is operating as one of the well known brands in beverage industry. In 1919 Candler was chosen as mayor of Atlanta which made him excessively busy because of this he decided to sale out the ownership of the company and Ernest Woodruff became the new owner in September 12, 1919. He changed the formula of the drink and labeled it as New Coke. Unfortunately, the drink was rejected by the consumers and with no option left Woodruff had to introduce the old Classic Coke back for meeting customer demands. According to Business Insiders Coca Cola is a brand with which 94% of the world’s population is familiar. The company has marked its presence in more than 200 countries...
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...Coca-Cola Sustainability Report 2010/2011 Coca-Cola company 2010/2011 sustainability report offers a clear view on how the company views sustainability, their current suitability achievements and their goals for the future. The following analysis will highlight some of the positive attributes, as well as offer suggestions on areas of improvement. ...Accountability Adding creditability and transparency to their reported information Coca-Cola utilizes third-party verification through the FIRA, standardized performance framework through the Global Reporting Initiative (GRI), and visibility of its global business principles. This level of reporting and verification speaks to the point the Coca-Cola is looking at sustainability in the short and long term. One area in which the company could improve from an Accountability perspective is depicting additional efforts for goals that have not been achieved. …Measures Within the report, Coca-Cola speaks to the following areas of sustainability: The Coca-Cola System, Water Stewardship, Energy Efficiency, Climate Protection, Sustainable Packaging, Corporate Giving Economic Opportunity, Workplace / Human Rights, A Great Place to Work, Sustainable Agriculture, and Health / Well-Being. Overall statements around these measures are that they seem to be fairly inclusive to the industry, as well as covering the triple bottom lines three dimensions of social, environmental and economic performance. One highlight to the companies’ measures...
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...Water Sustainability Water management is a high priority for Coca Cola mainly because it is the main ingredient used in their products and is used extensively throughout their manufacturing process. With over 900 bottling plants across the globe which source water locally, the health of their business is dependent upon the communities and ecosystems they operate in. In 2009 Coca Cola achieved its seventh consecutive year of improved water use efficiency. They focus their water stewardship efforts in three areas: 1. Improve water efficiency, 2. Recycle the water used in operations and 3. Replenish through community restoration and protection initiative’s Some of the measures Coca Cola has undertaken in its water stewardship program include: * Compliance with all applicable local wastewater laws * Work to align their entire global system with their internal wastewater treatment standards which are often more strict than local legislation * They return 90% of the water used in manufacturing back into the environment in a safe condition and aim to return 100% by 2012 * Working to reduce the water used to produce 1 litre of beverage from 2.43 litres, down to 2.17 litres, nearly half way there * Since 2005 they have been involved in more than 320 community water partnerships in 86 countries to support locally relevant initiatives * Working with World Wildlife Fund, they are helping to measurably conserve seven of the world's most critical...
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...2011/2012 GRI Report A companion to the 2011/2012 Sustainability Report This report was released on October 7, 2012 | v1 . 8 About This Report The Global Reporting Initiative (GRI) is “a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We have done so within the scope of our Company’s wholly owned operations. Where we have reported information on behalf of the Coca-Cola system (The Coca-Cola Company and our bottling partners), we have flagged this information within the body of the text. For 2012, and the 2011/2012 Sustainability Report specifically, our Company has self-declared a grade B against the GRI G3.1 Guidelines. This year’s Sustainability Report has also received verification by a third-party external verification agency, FIRA Sustainability BV. Their verification is evidenced by a “+” sign next to our grade B, which reflects their verification and approval of our tracking systems. Throughout this report, you will find the KPIs that we have addressed, along with additional information regarding our most critical initiatives and programs. While we strive to continuously increase our transparency, some of the information requested in response to additional KPIs could put at risk our ability to compete and therefore...
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...1. Introduction A paradigm shift currently indicates the global challenges that industries are facing and more companies are pressured to embrace sustainability as business conditions change. However, only recently corporations started integrating sustainability as the part of their business strategy as they came to recognize that it is an essential part in growing and establishing themselves as the leader in the competing environment. A well-executed sustainability strategy can enhance the company’s value and reinforce competitive advantage in the market while protecting the capital base. The balance of power has shifted between corporations and it is important to balance economic prosperity along with environmental and social dimensions. Sustainable business strategy represents a marked shift in traditional business practices and companies who do not adapt to the changes in these practices in order to achieve sustainable profitability will be more likely to face the brand value decline or even extinction in the future. For instance, the change represents the need to understand how all three dimensions affect each other and companies ought to consciously create new consumer preferences. However, a lot of companies still are missing guidelines to implementing a marketing strategy of sustainability as an essential part, which is at the core of ensuring organizational, social, economic and environment growth while managing overconsumption issues (White, 2011). Current researches...
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...Economic, Social, and Environmental Success— and How You Can Too I chose this book because the title drew my attention since the beginning. When I read the title I understood that in this book the Author’s were going to talk about how big corporations deal with sustainability. That for me was really important, as sustainability is such a hard concept to grasp. I believe that the best way to understand about sustainability is with examples and cases that happen in real life. On this book Andrew Savitz and Karl Weber, put all their vast experience and knowledge in sustainable practices and recollect big cases of the corporate world and study them. Some events are about mistakes the corporations did when they failed to understand the Triple bottom Line in their business decisions. Others are great examples of how companies found the “sustainability sweet spot” (a concept of them) and were able to achieve success not only economical, but also social and environmental. The purpose of the authors is to inform and educate the reader about how a company needs to balances social economical and environmental growth on todays world. The books starts with an important introduction, explaining what it is sustainability or at least they try as like I said before is such a hard concept to calculate. Where I believe they nail their explanation is when they start telling us what a sustainable company is and what are the benefits that a sustainable company has. “A sustainable corporation...
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...Climate change is a by-product of a global economic system based on cheap fossil fuel energy that powers our homes, vehicles, offices and factories. Summaries of climate science and modeling, such as those undertaken by the International Panel on Climate Change tell us that a “business as usual” trajectory of rising greenhouse gas emissions (or even maintaining emissions at current levels) threatens the very survival of humans, not to mention other animals and plants. (Lee, Mark, and Kenneth I., 11) As the world is increasingly focusing on environmental awareness, a new “green” trend has arisen. This research essay will discuss the issue of sustainability of the environment in production, growing consumer interest in the green trend, and how it is affecting businesses. The effects of an altered climate are already evident in retreating glaciers, shrinking polar ice, droughts, floods, and other extreme weather events. As environmental awareness is becoming more common, and since production industries tend to think in terms of the long run (Wilson, Tim) there is a demand for a transformational shift towards sustainable systems of production and consumption, however many people confuse being green with being sustainable. To be green, substances from the earth's core must not be extracted faster than they're regenerated, pollutants must not be discharged into the atmosphere faster than the earth's systems can clean them, and surface level resources must not be destroyed or harvested...
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...Prokesch To make progress on environmental issues, Peter Senge says, organizations must understand that they’re part of a larger system. Senge, the founder of the Society for Organizational Learning, a faculty member at MIT Sloan School of Management, and the author of The Fifth Discipline and The Necessary Revolution, spoke with HBR senior editor Steven Prokesch about the challenge of leading organizations at a time when their supply chains need to be radically transformed. HBR: What does it take for an organization to get serious about issues like water, energy, and waste in its supply chain? Senge: It starts to get real when people believe these matters are strategic—that they will shape the future of the business. I use the word “sustainability” as little as possible because it’s so generic; it makes people’s eyes glaze over. To confront these issues practically, you need employees who are innovative—who have the skill and the vision to redesign products, processes, and business models—and who understand the business context. Most important, they need to be able to tell a story about why this is a meaningful journey. If they’re stuck in the mind-set (so popular in business schools, unfortunately) that a company exists to maximize return on investment capital, with an emphasis on short-term financial performance, they won’t get very far. You’re describing a big change in perspective for most companies. To me, it’s Leadership 101. It starts with “Who are we?” and “Why...
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...delegate to the Asia Pacific Economic Cooperative. Wilkerson works with Bellwether Services, a consulting group in Atlanta, GA. In addition to strategic sourcing, Wilkerson consults on supply chain cost reduction as well as other sustainability issues. Wilkerson was previously employed by Pepsi-Cola, Nestle Purina, and Dannon Waters of North America. He is a Certified Professional in Supply Management and Certified Six Sigma Master Black Belt. His functional expertise includes global sourcing, global supply chain management, sales and operations planning, and sustainable supply chains. APQC: Why has green sourcing and sustainable procurement become an important topic? John Wilkerson: Leaders at organizations like Dell, AT&T, P&G, and the U.S. government understand our future environmental challenges and potential long-term global impact on business and consumers. These organizations now want their suppliers also to be socially responsible and environmentally fit. So they are putting pressure on their strategic sourcing teams to drive sustainable supply chain performance. Another driver is on the regulatory side. The U.S. Securities and Exchange Commission has issued guidance to publicly traded companies, asking them to communicate their sustainability risks. Public companies have to show the environmental impact of their actions. For example, if you are with an organization that depends on transportation and your actions are harmful to...
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...Case 6 Summary about the case * Web based application to upload video, edit and remix * Founder- Grasty & Nonny de la (student of University of Sourtern California) * Idea is thru de la Pena experience when working for the New York Times on collecting sounds that fish make to communicate to produce a video component * Difficulty to gathers the sounds since domes send thru FedEx and some sin format that couldn't easily convert * Validation * crude version on web and got call from New School in New York asked permission to use it for their students final project (Mashup) * 2009 entered the USC new venture competition won 1st place * Apps- Stroome * USC become first customer licensing the beta version of the site * Won the Audience award from online News Association * Won 1 of 12 project win the Knights New Challages & get $200000 grant * Target market- Journalists, any person or groups people to upload video in the site * Has Social component- exchange comments, build communities and find new collaborator * For profit organization * Freemium and premium services * Freemium- structure features Stroome's users find most useful * Premium- white labeling & other companies to use its video editing platform and rebrand it as their own * Stroome plan to partner with companies & organization 1. Please identify one established international company and one local companyand discuss their viable...
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...Best practices in sustainability: Ford, Starbucks and more While the vast majority of US companies are asleep at the wheel when it comes to tackling climate change, these corporations are best in class, according to a new report. Ceres highlighted 18 US corporations as best in class for their sustainability efforts. While the vast majority of US companies are asleep at the wheel when it comes to facing up to multiple sustainability challenges, a select group is waking up to the need for urgent action. In a new report, Ceres, a non-profit focused on sustainable business, lambasted the lack of progress across American corporations in general – but also highlighted some companies that deserve praise. Critics would rightly say that there is not a single major corporation that is doing enough to adequately confront issues such as climate change and resource scarcity. But Ceres says a small but growing number of companies rank in the "top tiers" of performance across multiple disciplines, ranging from supply chain management to carbon emissions reductions. Its latest research shows that "companies with strong accountability systems - board oversight, clear policies on human rights and environmental management, active stakeholder engagement and disclosure - in many cases also have strong results on greenhouse gas emissions, use of renewable energy, strong work with suppliers, as well as driving sustainability into product and services". In order to encourage other businesses...
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