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The Coca-Cola Artifact Success
The Coca-Cola carbonated soft drink commonly known as coke is the product of Coca cola Company which hails from Atlanta, Georgia. The drink is a nonalcoholic beverage and it was originally patented as a medicinal product. It was thought to cure many ailments, including headaches, addictions to morphine and low sex drive. Today the beverage is found in restaurants, shops and vending machines in every corner of the world. The drink comes in appealing bottle designs which makes it a hit in the market (Angelico 10). This paper takes a close look of the Coca-Cola bottles in the context of its appealing nature, and why it has become an undisputed artifact around the world in this 21st century.
The History of Coca-Cola Bottles
The company’s bottles can be traced to the year 1915.This is when contour bottles came into existence. Originally the bottles were straight sided and were often confused with the competitors’ brands. There was need to differentiate it from others. The bottlers after much thought on how to set their bottles apart approached glass manufacturers to design a unique bottle shape.
Design of the bottles
The root glass corporation from Indiana, USA came up with the design of the first bottle. Cokes’ ingredients; the cola leaf and kola nuts inspired the designers and they came up with a design similar to the cocoa pod.
The first model was configured having its middle diameter larger than the base. This made the prototype bottle tumble on the conveyor belts because of loss of balance. Its designer made modifications by reducing the diameter and as a result the contour shaped bottle that we have today. The contour shape of the bottle has maintained its iconic status. The logo of the Coca-Cola is one of the most noticeable brand across the globe.
Contextual analysis
According to the original reports, the