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Cocacola Ethics Case Study

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Ethics Case Study
February 18, 2015

Coca-Cola began in 1886 when Atlanta pharmacist Dr. John Pemberton created a flavored syrup to be sold at soda fountains in Atlanta. After many years on the market Coca – Cola has become the world’s number one selling sparkling beverage. (Coca-Cola, 2015) To protect their brand their recipe has become a closely guarded secret. While competitors have attempted to duplicate their formula they have not come close which is why Joya Williams was aggressively prosecuting when she was caught attempting to sell trade secrets to their rival Pepsi Co. She was caught on camera taking top secret documents as well as samples of upcoming Coca-Cola products and placing them in her purse. It was also alleged that she wrote a letter to Pepsi Co. offering them the Coca-Cola trade secrets for a price of $1.5 million. The jury at trail initially was deadlocked however, under further review they found her guilty and she was sentenced to eight years in prison. The critical issues at hand are that the she violated the Uniform Trade Secrets Act as Coca-Cola keeps their secret recipe offsite in a bank vault. (Cheeseman, Pg. 396) She attempted to infringe upon their secrets for her own personal gain. She misappropriated the secret documents and samples as a result committing industrial and economic espionage. The stakeholders in this case are the employees of Coca-Cola, Pepsi Co. as well as the general public. If Pepsi Co. purchased the secret formula they would have be guilty of misappropriation. Also, if Pepsi Co. perfected the formula and began selling this beverage at a lower price it would have harmed the sales of Coca-Cola which in turn could have caused layoffs and possibly to end of the brand. In this case as the defendant was found guilty she was sentenced to eight years in prison. An alternative to this ruling would

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