Intel plays a critical role in personal computer’s microprocessors and is a well-known brand in the world. According to SWOT analysis, it can provide some information about Intel’s strengths, weaknesses,opportunities and threats.
Intel has dominated microprocessors market for several years. The major strength is that the firm has a high market share. By contrast, Intel’s chief competitors such as Samsung and AMD merely occupied 24% market share. Furthermore, Intel’s branding market campaign will also benefit from its market share. To be more specific, the corporation utilized “Intel Inside” campaign to improve its brand image. When consumers purchased Intel’s partners’ personal computer, they can easily know Intel’s trademark. This advertising strategy is backed by its market share.

The firm’s pricing positioning is different its major competitor especially AMD’s pricing strategy. Some reports illustrate that Intel lacks of competitive advantage in low price productions’ market. The reason is the firms pay less attention to low chip market and has no future plan to expand this market. This weakness will bring about opportunity for its competitor especially AMD.

The potential opportunity for Intel is that the growing development of mobile Internet devices and cloud computing. Smart phones market has advanced dramatically in recent years. Intel activated a new platform namely Centrino Duo mobile to support its new marketing strategy. These opportunities can help Intel to become involved in a sunrise industry and maintain the increasing sales revenue.

It is noted that Intel’s major threat is that personal computer industry’s developed slowed in the last decade. The new competitor such as tablet personal computer and the smart phone has changed consumers purchasing decision. Consequently, Intel will decline its revenue of microprocessors and force them to