Café Paradiso – Sample Business Plan

Business Plan
2007/2008

Commercial-in-Confidence

Date

Table of Contents
1.0 Executive Summary 1
1.1 Business Opportunity 1
1.2 Product/Service Offering 1
1.3 Marketing Plan 1
1.4 Management Team 1
1.5 Financial Plan 2
2.0 Business Opportunity 3
2.1 Business Opportunity 3
2.2 Vision and Mission 3
2.3 Goals and Objectives 3
2.4 Nature of the Business 4
3.0 Market Analysis 5
3.1 Situational & SWOT Analysis 5
Table 1: SWOT analysis and strategy development 5
3.2 Industry Analysis 6
3.3 Competitor Analysis 6
Table 2: Analysis of competitors 7
Table 3: Analysis of competitors’ products and services 7
4.0 Elements of Success 8
4.1 Target Market 8
4.2 Competitive Advantage and Unique Selling Proposition 8
5.0 Marketing Plan 9
5.1 Marketing Objectives 9
5.2 Marketing Mix 9
Table 4: Value Propositions 9
5.3 Action Plan 11
5.4 Sales Analysis and Forecast 11
Figure 1 Sales forecast 11
6.0 Legal Matters and Risk Management 12
6.1 Business Structure and Business Name 12
6.2 Registrations, Licences and Permits 12
Table 5: Listing of registrations, licences and permits 12
6.3 Contracts and Agreements 13
Table 6: Listing of contracts and agreements 13
6.4 Risk Management 14
Table 7 Risk assessment 14
6.5 Insurances 15
Table 8 Listing of insurance policies 15
6.6 Intellectual Property 15
Table 9 Listing of intellectual property owned 15
Table 10 Listing of permissions for use of intellectual property 15
7.0 Human Resource Management 16
7.1 Organisational Chart 16
7.2 Owner/Operator Skills and Experience 17
Table 11: Summary of owners’ knowledge, skills, qualifications, and relevant experience 17
7.3 Industry Knowledge and Experience of Key Personnel 17
Table 12: Details of personnel with specific industry knowledge and experience 17
7.4 Human Resource Requirements 18
Table