...Brazil’s Coffee Bean Business Valafontae Simmons Kaplan University Associates in Capstone in Management AB299-02 Professor: David J. Young December 30, 2014 Introduction Paragraph I. a. What are the economic advantages of dealing with a vendor from this country? b. Does the country have environmental laws that align with those of our country? What are they? c. Will there be a marketing advantage by divulging the source of the coffee beans? Why or why not? d. Will sourcing the beans from the supplier you choose affect Tim’s bottom-line or not? Brazil would be a good coffee bean producing country for Tim’s Coffee Shoppe to look into; being that it is the largest coffee producing country in the world. (Institute., 2001-2006) According to Institute in 2001-2006,“Coffee was introduced in Brazil by Francisco de Mello Palheta in 1727 from Cayenne, French Guiana. Today, Brazil is the world's largest coffee producer and is becoming a significant player in the specialty coffee industry.” Today, Brazil coffee beans are not only used for coffee blending; Now that they are not pre-blended for us we can roast them properly to amplify their diverse characteristics. (Institute., 2001-2006)Afterwards, if desired, we can blend the roasted coffees together to achieve a richer, bolder, and smoother espresso blend. (Institute....
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...INTI INTERNATIONAL UNIVERSITY COLLEGE ENL 2210 – ENGLISH STUDIES ASSIGNMENT 2 COMPARE AND CONTRAST TWO ORGANISATIONS: THE COFFEE BEAN AND THE TEA LEAF And THE STARBUCKS LECTURER: MS CAROLINE WOOD SUBMISSION DATE: 14 JULY 2011 Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | | | Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 | Content Assignment 2 (20%) TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below: 1.0 Introduction Introduce the industry and give a brief description of...
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...1. Processing of Coffee Beans a. Roasting In this process potential tastes of green coffee beans are brought up totally. Main aim in roasting is losing humidity and solid matters. In pink-roasted 3-5% humidity, roasted 5-8% humidity and in hard roasted 8-14% humidity is losing. For this operation roasters which have 188-282 C temperature, are used for 12-30 minutes. Roasting coffee may put on the market after special packaging operation. b. Extraction After roasting coffee beans are ground and allow passage of the substance from the solid phase to the liquid phase is subjected to extraction. Yield increases with increasing temperature and decreasing particle size. Due to the high degree of roasting solid / solvent ratio increase the yield reduces. Take place in two stages: • Washing cycle: Extraction of surface-soluble substances. • Diffusion phase: extraction of substances soluble cellular particles. There are three steps for the extraction of roasted coffee beans. It is difficult to extraction of components such as carbohydrates, the first step of extraction of coffee beans at a pressure higher than atmospheric pressure (approximately 10% of atmospheric pressure) is passed through the cells in the 140-180 C hot water. The next step, for the use of extraction more flavorful agent beans passed through into two or more cells which are at100 C water is passed through. Finally the coffee extract is passed through a heat exchanger that cools the extract up to about 50 C. At...
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...OUTLINE Purpose Statement: To inform my audience about the steps in creating the majestic coffee bean. Thesis Statement: Coffee beans are actually seeds from a fruit called the coffee cherry. Introduction Attention Getter: Coffee is my birthstone (show Meme on slide) Overview of Main Points: The process of making coffee starts on plantations that grow coffee bushes, and in the end, it ends up as a delicious beverage. Today I want to tell you about planting, harvesting, and processing coffee beans. (show coffee life cycle photo on slide) Now that you know what I am going to talk about lets start with the beginning and how coffee is grown! (slide of coffee plantation) I. Growing coffee is not as simple as it sounds, it isn’t just a “bean” that grows on a tree and...
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...S.W.O.T. Analysis of Coffee Bean & Tea Leaf STRENGTH * Company’s marketing strategy All the stores of The Coffee Bean & Tea Leaf were located at high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A master franchise is a person or entity that provides services to franchisees in a specified territory, typically a major market, geographical region or even one or more countries. The marketing approach is essential to gain a competitive advantage in the foreign market. The construct included market entry, site location, and market positioning. The reason is to choose master franchise as its form of franchising is because of that the master franchising was the most popular mode of entry into distant band cultural dissimilar market such as Asia. The Coffee Bean & Tea Leaf found that the sale of a master franchise as a quick method of establishing a franchise operation. Instead of sub-franchising the units, the master franchisees prefer to own and run the entire unit. The reason also is too attributed largely to be limited size of the marketplace as the products are targeted at specific niche rather than the general public. It entered Singapore, Malaysia, and Taiwan by master franchising. In the other hand, the coffee shop prefers to use company-owned stores in Hong Kong, Australia and United...
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...Sakko Unknown™ HUMA205 Violence & Coffee Beans Graffiti (Stencil) Art Graffiti stencil street art has definitely come a long way as far as acceptance in recent but still has an unconventional niche – mostly due to the fact that it is illegal. This art form can take on many purposes usually that of personal expression, social cause, or visual delight. One of the most notable artists of this genre is a man who goes simply by the name of Banksy. In this piece of his, he combines his passion of street fighting with his pacifist ardor in the depiction of a protester whose Molotov cocktail transforms into a bouquet of flowers. It is a two dimensional piece done with mainly spray paint and stencil created by the artist using a material such as cardboard. The artist draws the image on to the card board and using an exacto knife he carves out the image. He then locates a good spot on a wall or building and proceeds to set the stencil in place and go over the needed areas with spray-paint. In this image is monochromatic the only color that is used is black; using implied motion, the artist finds a way to give a lifelike feeling. This is an example of figurative art that uses emphasis to draw attention to the bouquet of flowers. The flowers contrast the assumed intention of the protester. The message and symbolism I feel the artist was trying to send was that of nonviolence and love. Retrieved from: http://www.mylittleempire.ie/index.php/visual-artists/street-art/banksy/ Latte...
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...Drinking the Price of Coffee Drinking the Price of Coffee Coffee is a hot commodity and has been for centuries. Brazil has the biggest suppliers when it comes to coffee bean harvesting. With the world depending on the Brazilian farmers to bring them the caffeine they so desire to have the demand for the Arabica Bean on the rise. Farmer are forced to produce more to meet the demand of the world consumers. The production was going good till the weather began pouring down drowning the crops slowing the growth of the bean production from cross pollinating. Following a drought that would last for years. Forcing the farmer of the plantation to raise the price of coffee per lbs/kg to cover the cost of what they lost in the drought. Making the roasting companies to pay more for less. In the mist of the economic recession, stood on top of the coffee consumption list for the roasted coffee bean, the Starbuck Empire. The coffee guru used the coffee bean price to produce gourmet coffee at a higher price to make up for the cost of supply. Expanding in every major city to every corner to make up for the high demands of consumers everywhere. You couldn’t go but a few blocks on a business street and see the coffee shop again and again. With the recession of 2008 hitting the U.S. with high prices in food and fuel. It began make the $4 cup of joe less desirable when the price of fuel was the same. American consumption came to a halt forcing the company to close over 600 stores nationwide...
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...other hand, a bad economic analysis can also mislead a company to go into a completely opposite way and risking the company to bankruptcy. In this paper, I’m going to use coffee as an example to show how important economic analysis is. Write a Statement of the Problem - Discuss the issues identified and the ramification. Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the coffee plant (Mark Pendergrast, 2009). There are more than 54% of Americans who are 18 years and older drinks coffee every day. Coffee has always been a very popular marketable product. However, in 2000, coffee beans are overproduced. This broke the equilibrium between the supply and demand. There were way more coffee beans in the market than what people needed. Thus, it caused the price of the coffee beans to drop dramatically. Farmers in countries such as Angola, Honduras, Sri Lanka, and Zimbabwe even stopped tending their coffee trees in an effort to save on spending for fertilizer and maintenance (Keat 2009). The overproduction not only caused a lot of farmers lost their job, but also ripple affects the coffee production in the next few years. Since the famers were not growing coffee trees anymore, coffee production shrunk a lot in the next few years. This directly caused the coffee bean price to increase. Thus, the equilibrium between the supply and demand is broken once again. Propose a solution - Use some key concepts and models proposed in this unit...
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...Coffee Importation Advantages and Disadvantages for Tim's Coffee Shoppe Arthur Cosner Associate Capstone in Management June 3, 2013 Aaron Hochanadel In this week's assignment I will be researching coffee bean producing countries in order to find a supplier for Tim's Coffee Shoppe. For this assignment I will be looking at all of the possible effects of importing beans from other countries could have in Tim's bottom line for sales. I will also be researching how the different countries environmental laws either align with our country or what Tim may have to do in order to market his coffee appropriately as Tim would not want to have to keep his supplier a secret if a consumer asks where he gets his coffee from. The country I have chosen to buy coffee from would be Brazil. According to an article in Business Week, Brazil is the largest coffee producing country in the world (Businessweek.com). Brazil produces many different types of coffee beans and will potentially sell over 48.6 million bags of coffee in the year 2013 (businessweek.com). I have chose Brazil because since 1988 they have came a long way with environmental standards and also their trade policies when it comes to exporting goods. In 2011, Brazil was the U. S. largest source of imports and has many opportunities for growth for companies that want to do business in this country (export.gov). The Strauss Company located in Brazil would be the company I would use to get my coffee imported from. In 2000...
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...The article is about the declining market of Coffee Beans. The article, written by Oxfam International, describes the different problems that coffee bean producers and countries now face as the price of coffee beans is declining drastically. The general consensus shows that besides large coffee companies, private growers and farmers of coffee beans, due to lack of technology, power and information, have sold their beans for such low prices, that even sometimes they sell their beans for less than the cost needed to produce them. This destroys the livelihood of many farmers. The study also shows that currently, there is a far greater amount of beans produced than consumed, and in the end, the coffee market will collapse altogether. I personally feel that the current market status and stability of coffee is legitimate and correct. According to the study, prices have begun to fall because there is no longer any government regulation and that it is a free market. The authors feel that should be governmental regulation and control to improve the quality of coffee and limit the amount that suppliers and produce. I feel that this is completely incorrect. The world economy prides itself on free markets. It is only when the markets are completely free and unregulated can innovation and buyer choice take precedence over supplier power; and, in the end, there are definitely more buyers than producers. Thus, buyer’s priority should take president over the supplier’s problems...
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...country for producing coffee beans is Brazil. I choose them because why not get coffee beans from the world best coffee bean country. The country has held this position for over 150 years of being the top producer of coffee beans. Coffee plantations cover almost 10,000 sq mi of land. They harvest these beans in the southern part of the country where it is ideal for growing the beans. Brazil started growing coffee beans at the start of the 18th century and became the top producer. Brazil provides 80% of the world’s coffee today. The economical advantages to working with a company from Brazil are that the entire product that is unprocessed is duty free to the United States with an agreement. This helps bring the cost down when purchasing the coffee beans. Since coffee is the second imported commodity behind oil in the United States it makes it more important to get the coffee beans from Brazil who produces the finest and riches coffee in the world. Also you will never need to worry about shortages since this country produces Brazil coffee vendors must follow the fair trade act in order to produce coffee beans to be sold in the United States. This means they grow the coffee beans organic or semi organic without using harmful chemicals. There will be a market advantage by dulvaging in the Brazil coffee beans because they grow the most coffee so you will never worry about the supplier running out. You might pay more for the beans but in the long run your coffee will taste so much...
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...several macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.” (Business Mate.org,2010) 2.0 Introduction 2.1 History The coffee tree café, the only place with traditional brew authentic white coffee of Ipoh, is the leading Malaysia food restaurant in Malaysia with a rapidly developing consumer brand and growing customer base. Our café was founded by a group of young people who hold the warm heart to publicize the traditional Malaysia food and coffee. Our first outlet established in KLCC of Kuala Lumpur on 25, Oct 1999. Then we soon open chain shops in Penang, Melaka, Genting, Kuching, Kota Kinabalu and other major cities of Malaysia. Now, over 12 years, The coffee tree café has grown into one of the largest family run coffee and traditional food companies in Malaysia. Along the way, our café, The coffee tree café, had become the model for a successful coffee and traditional food company. 2.2 Product range In our restaurant, we offer Malaysia traditional food and drinks. Our café open for 24 hours and offer breakfast, lunch, afternoon tea, and dinner. * Coffee: * Ipoh Original White Coffee including Ipoh Town enrich...
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...½ cup canned black beans, rinsed 2 tbsp salsa Heat skillet on medium setting. Using a paper towel lightly coat with olive oil. Scramble eggs. Add black beans until heated. Fold egg, beans, salsa and cheese into tortilla warp. Heat in oven at 170ºF or microwave for faster prep until warmed. Frittata with goat cheese, roasted tomato & rocket 4 large egg whites (or ½ cup egg whites) Olive oil cooking spray 2 tbsp fresh tomatoes, roasted 2 tbsp goat cheese, crumbled Quick on-the-go chicken Wrap 3 oz. grilled skinless and boneless chicken breast 1 cup baby spinach or any greens ½ red pepper, cut in strips 1 Tbsp vinaigrette salad dressing of your choice 1 7” whole wheat wrap Chop chicken and toss with vegetables and dressing. Place meat, vegetables and spinach onto tortilla, fold and enjoy. Quinoa Salad 1 ½ cups Quinoa, washed and drained 1 ½ cups water ½ cup green bell pepper, diced ½ cup roasted red peppers, packed in oil or water, chopped ½ cup red onion, minced 1 ½ cups sweet corn, fresh, canned or frozen ½ cup green peas, fresh or frozen 1 cup fresh basil, finely chopped 2 cloves garlic, minced 1 ½ Tbsp extra virgin olive oil ¼ cup lemon juice, freshly squeezed 15 ounces navy beans or garbanzo beans, drained 1 Tbsp plum vinegar, or to taste Place quinoa, water, corn and peas in a sauce pan. Cover. Simmer on low for 12-15 minutes. Remove and place in bowl. Fluff with fork and cool. Add red onion, basil, roasted peppers and beans. Blend the lemon juice...
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...Bean Beatle Competition Lab RESULTS: In the two control petri dish that consisted of 20 beans with eggs previously on them, the females laid two to three eggs. In the two control petri dish that consisted of 20 beans without eggs previously on them, the females laid to 2 to 6 eggs. The average number of eggs laid on the eggs that already had eggs on them was 1.25 eggs and the standard error was 0.5522. The average number of eggs laid on the eggs that did not already have eggs on them was 6.91667 and the standard error was 0.9728 (Figure 2). A comparative t-test was performed and from it the t-value, degrees of freedom, and p-value were determined. The t-value, for two-tailed distribution, was 2.20099, the degrees of freedom was 11, and the p-value was 0.00033 (Figure 1). DISCUSSION: Our hypothesis was accepted because the female bean beetles preferred to lay eggs on the beans without eggs rather than the beans with eggs already on them; therefore, the null hypothesis was rejected, because the p-value, 0.00033, was less than 0.05. This research is important because it tells us more about the ovipositional preferences of the female bean beetles. Larvae can’t move from the egg which is deposited, so the bean determined the future food resources that is available for their offspring, which would affect the the influence of the growth or reproduction; therefore, minimizing competition of resources between the offspring. It also important to know how if intraspecific...
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...“There’s nothing bigger than a man who learns to grow.” This sentence appeared in the story “The Growin of Paul Bunyan”. I agree with this statement because it’s not an easy choice to make. Actually, who of us would request something harder vs. easier? Therefore, the bigger man does the harder stuff. If everything was easy, life would be boring. Some examples from the story are on page 21. “Paul learns how to plant seeds to grow trees.” This was big for Paul because he decided to challenge himself and learn something new. Before he was chopping down all the trees. As soon as Johnny Appleseed could get a sapling growing, Paul would chop it down. My second example I found, is on page 18. “Paul likes chopping trees because it makes him happy”....
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