...|[pic] | | | |Amity GlObal BUsiness SCHOOL, hYDERABAD | |[pic] | |Service Marketing Project Report On Café Coffee Day | | | | | |Submitted by :- Nandita Sadani | |Enrollment No. :- A30601909048 | PREFACE Marketing strategies are methods followed by most successful and well known companies to improve their scope in any market. It is a means by which we determine whether one company is better than the other or...
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...Gloria Jeans Coffee – Marketing Plan 1. Describe the competitive advantages that your business would offer Gloria Jean’s Coffee is a leading specialty coffee retailer and one of the most famous coffee brands in the world. We provide consumers with a large range of specialty coffee including estate, origins and delicious flavored coffees, a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet. After running this coffee business for 3months in Auckland City Central, there is an amount of regular customers who come to have a coffee or another beverage daily. Base on the theory of Loyalty of Customers who will continuously consume the same product or service, the regular customers will not change their consume habit even there is a discount promotion for the same products. Furthermore, another key competitive advantage is the service which provides to the customers will add value to the business and all the staff are trained professionally to service. Location is another advantage. Customers will buy coffee if the location is suitable and convenient to buy. The Gloria Jean’s Café is operating in the heart of Auckland City Central where a tone of companies, schools has and shops which attract a huge amount of people pass by the Café. Based on a study of Customer behavior, Company’s staffs are highly likely to have a coffee in the mornings. 2. What will be the key marketing objectives? The mission of...
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...Gloria Jeans Coffee – Marketing Plan 1. Describe the competitive advantages that your business would offer Gloria Jean’s Coffee is a leading specialty coffee retailer and one of the most famous coffee brands in the world. We provide consumers with a large range of specialty coffee including estate, origins and delicious flavored coffees, a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet. After running this coffee business for 3months in Auckland City Central, there is an amount of regular customers who come to have a coffee or another beverage daily. Base on the theory of Loyalty of Customers who will continuously consume the same product or service, the regular customers will not change their consume habit even there is a discount promotion for the same products. Furthermore, another key competitive advantage is the service which provides to the customers will add value to the business and all the staff are trained professionally to service. Location is another advantage. Customers will buy coffee if the location is suitable and convenient to buy. The Gloria Jean’s Café is operating in the heart of Auckland City Central where a tone of companies, schools has and shops which attract a huge amount of people pass by the Café. Based on a study of Customer behavior, Company’s staffs are highly likely to have a coffee in the mornings. 2. What will be the key marketing objectives? The mission of...
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...background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant chocolate beverages and roasted coffee powder. In 2005, it decided to expand vertically into the food services industry by opening a chain of cafés encapsulating the traditional Ipoh coffee shop setting and ambience. This expansion into food services has met with success because Old town is today a regional food services company with cafés in Malaysia, Singapore, Indonesia and China. Beverage manufacturer with extensive café network. Old Town’s own manufactured products - the 3-in-1 coffee mixes and instant tea mixes, and “NANYANG” roasted coffee powder - are marketed to the retail segment under the “OLDTOWN” brand name. The beverages in the FMCG business that it produces in-house are sold in more than 7,768 retail outlets in Malaysia, 752 in Singapore, 2,870 retail outlets in Hong Kong, as well as in other countries. Meanwhile, the group’s café outlets under the retail segment operate under the brand name “OLDTOWN WHITE COFFEE” and “OLDTOWN WHITE COFFEE SIGNATURE” for the premium segment...
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...Company Description Rozita Beliyad the market creator of Rossi Roast Café will start a western café business in the 3th world country “Iran”. This company will be a unique one in the capital city of Iran called Tehran. This company is going to be funded primarily in the beginning by already existing family businesses. This café will be western style coffee shop for any group of ages people. This café serves premium quality food and beverages. The high quality popular coffee and food will be purchased from US. Before the revolution in 1980’s, Iran used to be one of the westerns countries but now it’s one of the 3th world countries. It is been many years since then and this new generation wants the western style life. Rossi Roast Café will bring in the western style coffee shop for a new experience for people in Iran. This café will be designed and decorate western. It would have lots of arts and crafts. It will have classic music for people to relax and feel comfortable in café. This café is looking into 5 years to get expand. Strategic focus and plan: Rossi Roast Café mission is to make a difference in Iran and world-wide customers, and will provide high quality manner that has consistent taste, serving time and a different environment for customers. Non-financial goals: * Provision of employee/consumer welfare * Critical activities to understand and meet the needs and wants of customer. * Customer satisfaction- this is a major goal for a business because...
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...BARISTA VS CAFÉ COFFEE DAY – A COMPARATIVE STUDY THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI Table of Contents Topic Synopsis Section 1: Introduction - The Coffee Café Industry 1.1 Evolution of Coffee Cafés 1.2 The Coffee Café Industry 1.3 Growth of the Café Industry in India Research Methodology Section 2: Case Study on Barista 2.1 Corporate Profile 2.2 Marketing Mix 2.3 Human Resources Section 3: Case Study on Café Coffee Day 3.1 Corporate Profile 3.2 Marketing Mix 3.3 Human Resources Section 4: Market Survey 4.1 Survey Methodology 4.2 Characteristics of Visit 4.3 Comparative Rating 1 Section 5: Conclusion 5.1 Areas of Excellence 5.2 Areas needing Improvement 5.2 Recommendations & Suggestions Annexure I Primary Questionnaire 1 II Primary Questionnaire 2 Bibliography 2 SYNOPSIS The objective of the thesis is “To compare and study Barista & Café Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are the only two major players in the national coffee café industry, and their customers consider both as interchangeable...
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...created a new and trendy way for those without a pet to satisfy their urge to encounter fluffy f friends. First the Kitty Cafe became a big phenomena in Japan and Korea. The service offered gourmet coffee along with the entertainment and comfort from playful rescue cats and kittens. After moving to the City of Angels from South Korea, where dog cafes are popular, animal lover Sarah Wolfgang, 21, has launched a crowd funding campaign to open a pooch-friendly parlor called The Dog Cafe where patrons can get a cup of Joe, followed by cuddle time with adoptable pups. This marketing plan will analyze what actions will need to be taken to successfully bring the Asian concept of a Dog Cafe to the American people. Situational Analysis Strengths The business will receive positive views because of the support of sheltered dogs that can end up getting euthanized. The consumers will have a high sense of charity when contributing to animal shelters with their purchases of service and coffee items. Promotion for this company is also well thought out. This café uses multiple channels including social media to attract new consumers to the business. There were many consumers expressing their anticipation for the opening of the café. Weaknesses This a relatively new concept for a coffee shop inhabited by rescue animals in the United States. Visits to the café are...
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...Marketing Mix Cafe Coffee Day The leading coffee chain across the world, Cafe coffee day has several products which appeal to the Indian audience and it has a price which is very much affordable for the upper middle class of India. The promotions are amazing and it has numerous retail outlets which are growing in number across India. This article discusses the marketing mix of Cafe coffee day. Product: Café Coffee Day product mix constitutes a wide range of products that appeal primarily to Indian coffee and snack lovers. Products have a decided Indian taste to it – be it food or coffee. Most of the eatables have been adopted to meet the Indian taste buds like samosa, biryani, masala sandwich, tikka sandwich etc. Thus they have been trying to capture the Indian taste along with classic coffee. The best-selling item in summer is frappe, which is coffee and ice cream blended together. The young people favor it. In winter it is cappuccino. Their merchandising includes funky stuff like t-shirts, caps etc. Price: Considering that Café Coffee Day knows its major customer lies in the bracket of 15- 29,it has tried to derive a policy whereby it can satisfy all its customers. The price for a cup of coffee ranges from Rs.45 to Rs 80. From the time it first started its operations, therehas been only minor changes in the pricing policy of Café Coffee Day. The changes havebeen more due to the government taxes than any thing else Place: The strategy CCD has adapted is to place a cafe in every...
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...Marketing Plan for Melto-Point Cafe Coffee Industry Coffee Market in India Coffee is one of the most popular beverages in the world. The beverage industry in India has gained importance in the last few years. The beverage retail has become a fashionable concept today. A significant change in this industry in particular has been the growth of coffee industry. India had been traditionally tea drinking country for ages. Recently, a new mode of distribution for coffee has emerged in form of coffee chains. The coffee consumption by Indians has increased in the last 4 to 5 years. The coffee demand was 169 MT in 1990-91 has increased to 306 MT in 2003-04 and had increased to 405 MT in 2010. Traditionally coffee in India was restricted to the south and that too, predominantly in people’s home. The size of organized coffee retailing is $185 million. Industry PEST Analysis Political: The relationship and the trade practices between the coffee producing nations and where the retail chain is operating should be good so that it propels the market growth in the operation country and in turn benefits both the countries. Also land acquisition is an important factor for setting up the store which is influenced by many political factors. Also there are many state and local government norms and legal procedures which need to be satisfied. Economic: India’s GDP and per capita income is on the rise. It clearly depicts the improved and increased purchasing power of the people as disposable...
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...Coffee Café Marketing Plan Marketing Management- MKT 500 Strayer University Coffee Café Marketing Plan Coffee Café is an initial start-up business that will sell high-end coffee to commuters along different areas of Charlotte North Carolina. Coffee Café will provide convenience and great service for commuters who desire to purchase a high quality cup of coffee within seven minutes from the comfort of their car. Supermarkets and fast food establishments that serve coffee are currently located throughout Charlotte. However, commuters have to exit their cars to get coffee, also only the supermarket carries the high-end coffee. Because the supermarket has a very congested entry and exit location, this causes a lot of commuters to not have the ability or convenience to stop. These customers would be the customers that we will initially target. Coffee Café will provide coffee services that will be matched by no other in the Charlotte area. We will provide high-end quality coffee and dining. Coffee Café will be conveniently located and the quality of service will be superior over our competitors, which will entice customers to make Coffee Café the place they want to drink coffee and dine. The mission of our business is to deliver services that: 1. Deliver superior value. 2. Offer outstanding quality 3. Are customized for the majority needs of the Charlotte N.C area- focusing first in the areas of Charlotte where the local competition doesn’t exist. Coffee...
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...best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis. 2.Introduction 2.1 Background of Study: This Term paper has been prepared as a requirement of the Marketing practice program of The course MKT-101 of East west university instructed by Husna Ara mam. Our team is very glad to get the opportunity to accomplish the practical study about Bay Emporium. We visited Bay Emporium on 24 July 2014, for marketing practices limelight on 4 p’s and STP concept. These marketing practices of Bay Eporium enriched our knowledge about the marketing...
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...STRATEGIES SUMMARY………………………………...8 PRODUCTS AND SERVICES……………………………………………………....8 PRICING STRATEGIES…………………………………………………………….8 PLACING………………………………………………………………………….....9 PROMOTION STRATEGIES……………………………………………………….9 COMPANY SUMMARY……………………………………………………10 OWNERSHIP……………………………………………………………………….10 LOCATION AND FACILITIES……………………………………………………10 START-UP COST…………………………………………………………………...11 MARKETING ANALYSIS SUMMARY…………………………………...12 MARKETING SEGMENTATION………………………………………………….12 TARGET MARKET…………………………………………………………………13 MANAGEMENT SUMMARY………………………………………………14 MANAGEMENT TEAM…………………………………………………………….14 PERSONNEL PLAN………………………………………………………………...16 IMPORTANT ASSUMPTION………………………………………………………16 1. Executive Summary When the economy is growing fast, the majority of Ho Chi Minh City residents become richer. Their standard of living is higher as a result. People expect higher quality in the products and the services they get. Nowadays, customers do not say “drink a cup of coffee” anymore; instead, they use “enjoy a cup of coffee”. They expect not only high quality coffee, but more than that they expect to have a relaxed, joyful time when they come to a coffee shop. Love café is opened to satisfy that demand. Main products Love Café offers are coffee, soda, smoothes and some other drinks. Love café also sells fast food for...
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...Café Mizrahi: Opening a Second Location in Jerusalem in 2011 M A R K ETI NG PL A N BY SHIRA NADEL AND SOLOMON SALEHANI Vision & Company Profile 1 Vision Café Mizrahi’s vision is to provide a unique gourmet dining experience through an intimate and family-oriented atmosphere in shuk Machane Yehuda in Jerusalem Company Profile Owner Eli Mizrahi served as a pioneer of cultural gentrification when he opened the café nearly a decade ago. His father established the family’s presence in MachaneYehuda market about 50 years ago Eli runs the café with his 2 daughters The café has 10 employees and seats 40 in its 45 meter location Menu offers freshly baked pastries and desserts, homemade pastas, breakfast, salads and various gourmet main courses like the famed gnocchi dish Macro Environmental Analysis 2 Two main environmental factors affecting Café Mizrahi: Social factors tremendously affect the café because the publicity and recognition of a restaurant helps attract or discourage customers from dining at that particular establishment Economic factors affect how many customers may or may not attend the restaurant. If prices are unaffordable or if the economy is doing poorly people may be more inclined to eat at home in order to save money Market & Industry Analysis and Direct, Indirect & Future Competitive Analysis 3 Competitive Analysis Level of Competitiveness for Cafés in shuk 4.0 Level...
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...services. In OldTown White Coffee, the product refers to local foods and products offered to consumers. OldTown White Coffee used its own uniquely Malaysian taste (the authentic Ipoh White Coffee) to introduce a product to the market in Malaysia. In Malaysia, the OldTown White Coffee set its base at Ipoh, Perak. In mere time span of 5 years, OldTown White Coffee has grown up to over 176 outlets since the first outlet in 2005 in Malaysia. OldTown White Coffee has became the first largest kopitiam restaurant chain in Malaysia OldTown White Coffee‟s products include tangible elements. Tangible elements are the things that customers are able to see, touch, feel, taste, and smell. These all tangible elements OldTown White Coffee were done as perfectly and completely. To satisfy the palate of local population in country, OldTown White Coffee uses the localized version of its product. In other words, OldTown Coffee offers local foods and meals in Malaysia. For example, the meals included Nasi Lemak Special, Prawn Noodles, Kaya or Butter Toast and Asam Laksa. While, hot and cold beverages included, Hazelnut White Coffee, Old Town White Coffee Signature Freeze, Old Town White Coffee, and Old Town Nanyang O. With the intention to provide quality white coffee to Malaysian households, its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. Finally, they successfully commercialized the instant 3-in-1 white coffee mix under the „OldTown‟ brand...
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...White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required to grind the coffee. White coffee has more...
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