...serve as a starting point for a potential coffee shop at Kelana Jaya, Petaling Jaya. While the plan provides an extensive look into the feasibility studies of such an endeavour, we recognize that further research may be required before undertaking this business. We have provided all the financials including the balance sheet, income statement and cash flow statements. However, our research shows that the starting and sustaining of a coffee shop in the KJ area is viable, given the incredible demand for a community-oriented coffee destination. Asbek Coffee House is committed to providing quality coffee and related products in a relaxing community-based atmosphere. The shop will serve assorted drinks and baked goods in an environment conducive to business meetings and casual rendezvous alike. By serving a narrow product line, Asbek Coffee House will minimize the start-up and operating costs required and increase the likelihood of survival and sustainability. With a community focus, Asbek Coffee House will attract and retain consumers from the KJ who seek a gathering place in addition to quality coffee. 1.2 COMPANY SUMMARY Asbek Coffee House is a coffee shop that provides the KJ area coffee and food, a tranquil environment, and a step toward new development in the community. With the area in desperate need of new development, Asbek Coffee House was created with the intent to create a place for the KJ community to gather and enjoy coffee. In order to start the business, seeking...
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...Week 7 - Communication Plan What | Who/Target | Purpose | When/Frequency | Type/Method(s) | Contacts | Project Kick Off Meeting | All stakeholders | Communicate plans and stakeholder roles/responsibilities.Set expectations | Once at project start | Meeting | PM@Project.ComSposor@Project.ComTeam@Project.Com | Project Status Reports | All stakeholders and Project Sponsor | Update stakeholders on progress of the project. | Weekly | E-Mail | PM@Project.ComTeam@Project.Com | Team Meetings | Entire Project TeamIndividual meetings for sub-teams | To review detailed plans (tasks, assignments, and action items). | Scheduled as per project requirementWeekly for the duration of phase completion | Meeting | PM@Project.ComTeam@Project.Com | Project Sponsor Meeting | Project Sponsor and Project Manager | Update Sponsor on status and discuss critical issues. Seek approval for changes to Project Plan and any budgetary approvals. | Monthly | Meeting | PM@Project.ComSposor@Project.Com | Quality Audit | Project Manager, Food Industry Consultant | To inspect project progress and take recommendations for improvementSite Inspection | Monthly | Meeting at Project Site | PM@Project.ComConsultant@Project.Com | Open issues meeting | All stakeholders | To resolve any open issues that need resolution | Ad-hoc as and when needed | Meeting | PM@Project.ComTeam@Project.Com | Project Closure Meeting | All stakeholders | Final project signoff and Go Live | Once at end of project | Meeting | PM@Project...
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...created, who created it, and what the circumstances were. In this case, when were these two sources written? These two sources were written in the late 1600’s. The Character of a Coffee-House was written in 1673 A.D. Coffee-House Vindicated was written in 1675 A.D. Do you know who wrote them? We do not know who wrote them from reading the source. It appears that they are anonymous. Also, be sure to read any introduction that’s included with a source(s). Based on this one, what are these sources about? Based on the introduction the article is about the different viewpoints of coffee houses multiplying in England in the late 1600’s. The...
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...EXECUTIVE SUMMARY The interest by consumers in the coffee house industry is sweeping the country. Coffee Circus is positioned to bring this to the Northwest Santa Fe area. To date it has been confined to the Central and East areas. Coffee Circus will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. Juice, soda, and non-alcoholic beverages also will be available. Both wine and beer will be on sale. Coffee Circus will serve breakfast, lunch and dinner. The interior design of the building will focus on projecting a relaxed atmosphere. Coffee Circus will be divided into different areas. Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs. A PA system will be installed so that the music and entertainment can be heard throughout. A large selection of table games will be provided. There will be nightly entertainment featuring acoustic jazz, blues and folk music. On selected nights there will be poetry readings and an open microphone. The walls will be used as an art gallery and from time to time there will be an artist in residence. The site contains a 3,525 square foot building which was used as a sports bar and restaurant...
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...(0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality. KLATCH a coffee house which is traditional in eastern sense and modern in western style, it will be a blend of both the worlds. KLATCH is a partnership firm, an IDEA of qualified professional from different field of works combining together to use up their experience and utilize their entrepreneurial skills with ultimate goal of prosperity and growth. Every department of KLATCH has an expert to manage. We will serve the variety of Pakistani Tea form Kashmiri tea to Khava along with the distinct flavors of coffee from latte to mocha and this is not all, other mouth watering items in our menu would include desserts, muffins, donuts and sandwiches. KLATCH is not just a Coffee House but its beyond the boundaries of a traditional Coffee House it’s a two floor coffee house, on first floor we will be providing a place for a combine study along with wifi services plus printing and scanning so that they can do projects and assignment and chill at a place of likeminded...
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...companies should take note of. First, Chinese people are more and more likely to drink in western-culture coffee houses. Second, many coffee selling shops tend to add tea into their menu. In China, drinking coffee is becoming more and more popular among people and the coffee houses are now very common to see. Chinese people, especially young one, like to sit at coffee house and drink coffee for a whole afternoon because that will make them feel good about themselves: buying a cup of expensive coffee makes them feel they are wealthy (Anber, 2013). Other than this, drinking coffee in coffee house also represents a modern life style as Henning said coffee house is “a necessary site for men and women sporting a modern lifestyle and a means of personal expression and distinction”. In addition, Anber remarks that Chinese are fond of western culture and value the association that coffee has with western countries. Last but not least, the service in coffee bars is good. The waiters in coffee houses all have been trained before and its’ environment is relaxing and comfortable. These reasons all contributes to the prosperity of coffee houses in China. As a representative, Starbucks has opened 1500 coffee shops and plan to increase this number to 3400 in 2019. And in the future, Chinese people will become more and more wealth so the consumption for coffee will still growing and drinking coffee will become a culture...
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...11 Supplier situation 11 Ownership:- 11 IV-Competence based Strategy:- 12 V-CONCLUSION:- 13 STRATEGIC MANAGEMENT FACTORS:- 14 Marketing Mix is shown by this diagram:- 15 Product 15 Price 15 Place 16 Promotion 16 REFERENCES:- 18 ABSTRACT:- Starbucks cannot be termed as an ordinary coffee shop it represents a different culture and atmosphere beyond a cup of coffee. Starbucks is such a famous brand that it can be found in cities like Indonesia, Bali also. According to their CEO Howard Schultz their culture denotes the values of their company and share purpose like self esteem and self respect etc. For star bucks It is important to maintain their culture and also achieve their desirable levels of development and growth side by side. Their CEO tries to maintain the traditional way of making coffee mixed with new technology so that customers can attract towards them. I- INTRODUCTION OF THE COMPANY:- Starbucks is one of the largest coffee houses company all over the world. It was founded by Jerry Baldwin, Zev Siegl and Gordon Bowk in March 1971. Starbucks have their retail stores in more than 50 countries. Starbucks is an iconic name in the coffee industry and always tries to bring new ranged products for there customers. Of...
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...Entry into the Coffee Shop Market – Starbucks establishes in Gothenburg The demand and supply of the domestic coffee shop market Ylva Bruzelius & Hanna Johansson 2012-01-25 Fall semester of 2011 Supervisor: Lennart Hjalmarsson Master Thesis in Economics – Industrial Economics (15 hp) The Department of Economics at the School of Business, Economics and Law Table of contents Acknowledgements ................................................................................................................................. 2 Summary ................................................................................................................................................. 3 1.0 Introduction ....................................................................................................................................... 4 1.1 Method and demarcation ............................................................................................................... 5 2.0 Starbucks‟ history .............................................................................................................................. 7 2.1 Starbucks‟ growth and expansion.................................................................................................. 9 2.2 Corporate social responsibility (CSR) ......................................................................................... 11 2.3 Starbucks‟ vision .......................................................................
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...Starbucks Entry Mode in India Executive Summary: The following report consists of the entry mode chosen by STARBUCKS to enter the Indian Market of Coffee House. This Report will give you a better understanding about an organization’s require to expand globally. Globalisation plays a very important role for any organization. It helps the company to expand over different areas and connect with different people. The report depicts about the entry mode chosen by STARBUCKS to invade the Indian market. It also briefs about the competitive Environment faced by STARBUCKS to gain the desired market share. It also consists of the Political, Economical, Social and Technological Analysis faced by STARBUCKS and the Corporate Strategy used to survive among the rivalry. This report clearly discusses the Strength, Weakness, Opportunities and Threats faced by STARBUCKS in the Indian Economy and how they have been successful to overcome them. Followed by the conclusion part which states how successful was the chosen entry mode and growth of STARBUCKS in its new market. Vanessasong.(2012).Retrieved from http://blogs.ubc.ca/vanessasong/2012/11/15/doesnt-matter-what-starbucks-sells-india-loves-it/ Table of Contents: Assignment Cover Sheet…………………………………………….………………………………………………………………………………1 Assignment 1 – Research Report…………………………………………….………..………………………………………….…………...2 Project Starbucks India...…………………………………………………………………………………………………………………………….3 Executive Summary……………………………………………………………………………………………………………………………………...
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...Company/Industry COMPANY PROFILE: San Francisco Coffee House (SFCH) is the first American-style coffee house in Croatia. Jasmina Pacek and Denis Tensek after spending six years in America decided to enrich their home country Osijek with a completely new concept: they opened San Francisco Coffee House – a unique place in Croatia where one could enjoy the original atmosphere of an American city coffee house. The California-style coffee house offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, at a locally affordable price. Problem Although San Francisco Coffee House has been a major success, one of the key challenges the couple now face is how to grow nationally. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and not completely understood. Strategic Options The major strategic option that the coffee house now has is which business model it should choose in order to expand in the market. Should Tensek and Pacek consider franchising or should they choose organic growth? An important factor that could decide what model they choose depends upon the threat that they could face from the competitors. Another strategic option to improve their profile is that they could work upon their brand name recognition by better marketing, advertising...
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...Introduction Central Perk is the name of a theme coffee house located at 616 building A, Chaowai SOHO, Beijing. The interior is an identical recreation of the coffee house of the same name in an American TV show called Friends. Founded in 2009 and currently staffing 42 employees, Central Perk provides coffee drinks and dessert fare. History Owner Du Xin is passionate about the TV show Friends, so much so, that he decided to open a coffee house as an identical recreation of the fictional coffee house in Friends. He describes the show as his religion, and he started the themed restaurant in 2009 to cater to fans of the show as well as fans of coffee. Many visitors to the cafe are students, who come for cheap coffee and the constantly looping Friends episodes with Chinese subtitles, which are helpful for learning English. However DuXin also suffered immediate hardship: In the weeks after opening he said “no body came in”. The shop is physically identical to the coffee house on the TV show Friends. Owner Du Xin watched hundreds of the show’s episodes to get the details correct, including having a custom made couch to match the one in the show. Strengths and weaknesses: Coffee shops are popular destinations, and Central Perk attracts additional customers because of the popular theme. Within 500m of Central Perk there are 9 other coffee houses; An informal survey of several coffee shops in this area revealed a steady stream of customers, from college students...
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...* EXECUTIVE SUMMARY * MISSION STATEMENT * PURPOSE OF BUSINESS * BUSINESS GOALS * DESCRIPTION OF BUSINESS * OPPORTUNITIES AND STRENGTHS * CRITICAL RISKS AND PROBLEMS * MARKETING * OPERATIONS * MANAGEMENT * FINANCIAL EXECUTIVE SUMMARY The interest by consumers in the coffee house industry is sweeping the country. Coffee Circus is positioned to bring this to the Northwest Santa Fe area. To date it has been confined to the Central and East areas. Coffee Circus will provide a friendly, comfortable atmosphere where the customer can receive quality food, service and entertainment at a reasonable price. The coffee house will offer a variety of choices to the customers. Coffee and tea of all sorts will be offered. Juice, soda, and non-alcoholic beverages also will be available. Both wine and beer will be on sale. Coffee Circus will serve breakfast, lunch and dinner. The interior design of the building will focus on projecting a relaxed atmosphere. Coffee Circus will be divided into different areas. Some will have tables and chairs, another will have large antique stuffed couches and chairs, end tables, coffee tables, book shelves filled with books and magazines, tiffany style lamps and braided rugs. A PA system will be installed so that the music and entertainment can be heard throughout. A large selection of table games will be provided. There will be nightly entertainment featuring acoustic jazz, blues and folk music. On selected nights there...
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...Proposed Project: Cro-Fe House B. Type of Business Organization: C. Location of Project: D. Proponents: Fajardo, Cristel Mae Manzon, John Paul Paras, Era Mea Ventura, Joana Marie C. PROJECT BACKGROUND AND HISTORY Many Filipinos are coffee drinkers. With the popularity of coffee as a beverage comes the cautious effort to lessen the caffeine intake, especially among health-conscious consumers. Hence, the need to introduce alternative drinks that will let people enjoy their favorite beverage without worrying too much about their caffeine intake. Various studies and research have revealed that coffee has negative effects on individual’s health. Doctors usually advise patients suffering from hypertension to avoid the excessive use of coffee because of its caffeine content, a stimulating drug that whips up the nervous system into further activity. Furthermore, patients suffering from heart disease characterized by a sharp stabbing or crushing pain felt mainly in the chest or shoulder are also advised to give up coffee (Clifford K. Anderson, M.D, 1968). More significantly, coffee has been found out to have no nutritive value except those that are that obtained from the accessories such as sugar and milk that are served with it. The focus of the business is to produce an alternative coffee beverage with high nutrition, high quality and without any addictive components or chemicals added. This is not only to eliminate the health risks for coffee...
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...food brand manager and franchisor with over 1,200 franchised outlets under its stewardship. It is currently the intellectual property owner, franchisor and manager of the Donut King, Michel's Patisserie, Brumby's Bakery, bb's cafe, Esquires Coffee Houses and Pizza Capers Gourmet Kitchen franchise systems. Retail Food Group (Australia) was first established in 1989 for the purposes of developing and managing the Donut King and BBs Coffee & Croissants franchise systems. The BB's Coffee & Croissants system would later evolve into the current bb's cafe system. During the period 1999 to 2004, RFG also acquired the world intellectual property rights to the Donut King system and the world intellectual property rights (excluding Europe) for the BB's system. The Company has also delivered upon the strategic growth initiatives by completing the acquisition of the then 321 outlet strong Brumby's Bakery franchise system in September 2007. This was later followed by the acquisition of the then 346 outlet strong Michel's Patisserie franchise system in December 2007, subsequent to that the acquisition of the Queensland based Big Dad's Pies franchise system and the Australian and New Zealand rights to the Canadian based Esquires Coffee Houses system. As of April 2012, the Company acquired the Pizza Capers franchise system of 110 outlets, making Retail Food Group one of the largest retail food franchisors in Australasia. Collectively, RFG's retail food franchise systems now represent...
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...82% job satisfaction rate. Starbucks's is one of the famous brand in the world in term of beverages, they are very successful because their coffeeshop are very a lot. They can make a coffee into a lifestyle that are very strategic and the market of the brand is very wide due to the increasing of consumption of coffee around the world. Secondly, one of the most important attributes of Starbucks is consistency and taste. Consistency because there’s no guessing what the product will be or how much it’ll cost. What’s more, you can be sure that the atmosphere is teriffic, there’ll be seats, outlets, and free WiFi. Then about the taste, the beverages espesialy coffee at Starbucks is what people love and makes people are willing to come back again and again. In other words, when you think about coffee you directly think about Starbucks. 2. How does Starbucks differ from other coffee house? One of Starbucks' biggest competitors is Excellso. McDonald's is also one of Starbucks' international competitors, especially in recent months now that they have introduced a new McCafe menu that includes espresso drinks as well as pastry items. Although this could be a devastating blow to Starbucks' sales as consumers are tightening their budgets, many will still willing to pay more for Starbucks's coffee...
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