...JUSTIFICATION REPORT Benefits of a Keurig Coffee Maker Eric XXXX Strayer University Online English 315 Edward F. Palm, Ph.D November 12, 2011 November 12, 2011 Eric XXXX XXXXXXXXXXXXXX. XXXXXXXXXX XXXXXXXXXXX XXXXXXXX November 12, 2011 Mr. Mark Smith, COO Flight Evolution Concepts P.O. Drawer Z Ft Monroe, VA 23604 Dear Mr. Smith: Enclosed is a copy of my justification report regarding the funding and replacement of the current office coffee maker with the Keurig coffee maker. This report is a summary of my findings from the last year of working in the office and separate research conducted outside of the office. This document will assist in justifying the funding for a new and improved method of coffee preparation for the office. This report was completed at no cost to the company. The research and time to complete this report was conducted during off hours. This report includes cost information for both the current model of coffee maker and the proposed Keurig coffee maker. I also included cost comparison for the consumables used by each of the coffee makers during a one-year period. Through this research I have not only found a solution to the immediate issues surrounding the cleanliness of the office kitchen, there is an additional benefit of using this coffee maker that will improve the current coffee fund profit model. If you have any questions concerning the information used...
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...JUSTIFICATION REPORT Benefits of a Keurig Coffee Maker Eric XXXX Strayer University Online English 315 Edward F. Palm, Ph.D November 12, 2011 November 12, 2011 Eric XXXX XXXXXXXXXXXXXX. XXXXXXXXXX XXXXXXXXXXX XXXXXXXX November 12, 2011 Mr. Mark Smith, COO Flight Evolution Concepts P.O. Drawer Z Ft Monroe, VA 23604 Dear Mr. Smith: Enclosed is a copy of my justification report regarding the funding and replacement of the current office coffee maker with the Keurig coffee maker. This report is a summary of my findings from the last year of working in the office and separate research conducted outside of the office. This document will assist in justifying the funding for a new and improved method of coffee preparation for the office. This report was completed at no cost to the company. The research and time to complete this report was conducted during off hours. This report includes cost information for both the current model of coffee maker and the proposed Keurig coffee maker. I also included cost comparison for the consumables used by each of the coffee makers during a one-year period. Through this research I have not only found a solution to the immediate issues surrounding the cleanliness of the office kitchen, there is an additional benefit of using this coffee maker that will improve the current coffee fund profit model. If you have any questions concerning the information used...
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...PROD 2100 - 2110 Production and Operations Management 2004-2005 Pierre Semal Prod 2100/2110 Introduction 0 Rules of the Game Tutorials Readings • • • Morgan, “Mechanization Takes Command” in “Images of Organizations”, Sage Press, 1986. Meal, “Putting production decisions where they belong”, HBR, 1984. Zeithaml, Berry, Parasuraman, “Communication and control processes in the delivery of service quality”, Journal of marketing, 1988. Working Sessions: • Individual • Computerized • Classical Manuals: • commented transparencies (Culb IAG, web) • exercise manual (Culb IAG, web) • readings (Culb IAG) • personal notes • Chase and Aquilano, Production and Operations Management, Irwin (Edt). • McLain, Thomas and Mazzola, Operations Management: Production of goods and services, Prentice Hall (Edt). Objectives / Exam ... Winnie the Pooh spent the rest of the day by walking and happily humming a new hum, all about the common sense approach and what The Stranger has been teaching them and the hum went like this: Select the problem of the day Finding one that’s right to do, You can choose it either way, You pick it ot it picks you. Observe it very carefully, “Where do I start? Where am I going?” And don’t forget about the bee, “What’s in the way of doing or knowing?” Prod 2100/2110 Introduction 1 Introduction What is POM ? What kind of problems are studied in POM ? 1. DEFINITIONS...............................................................
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... Business History The Perfect Cup is a new restaurant venture with an expected opening date in March of 2005 in Somewhereville, Texas. The business is a coffee shop located in Old Town, a newly renovated section of town, with antique shops and galleries along the main street. We will specialize in coffee, tea, cappuccino, frozen cappuccino, and homemade cookies and brownies. There are no other shops that only serve coffee in Old Town, the nearest being over five miles away. Our target audience is intellectuals/artists/writers. Currently, there are no places in the surrounding area that cater to artists and writers. The Perfect Cup will serve this area well. Vision and Mission Statement The Perfect Cup will become the foremost coffee shop in the area. We will serve a perfect product at a very reasonable price. We will also be a meeting place for artists and writers and a place for them to show off their work. We will create an atmosphere conducive to creative expression and promote the creative process. Objectives Our primary goals over the next year are: 1. Secure financing for start-up of at least $30,000 for space and equipment. 2. Renovate our space in Old Town. 3. Acquire equipment necessary for business, i.e. coffee pots, cappuccino machines, blenders, etc. 4. Make agreement with coffee distributors, and bakery vendors. 5. Create a cozy, artist friendly environment (i.e. choice of colors, choice of music, decor) 6. Open for business and become...
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...FORMING AN INNOVATIVE BUSINESS (1.) Describe the innovative idea. The workplace is filled with employees that are powered by warm brews of coffee throughout the day in order to get their fix. They escape just for a couple of minutes to the nearest coffee shop around the corner or walk down the thin pathways between cubicles towards the break room. Once a cup has been poured, every sip is a hybrid of rejuvenation and relaxation so they can focus on the task ahead; however, getting a hot dose of caffeine is not always as easy as it seems. There are potentially long lines served by overwhelmed baristas or unclean burnt pots left in the office from the day before. This product is designed to alleviate the common daily office stresses of lack of a hot pot of caffeine. This product is the Pocket Espresso. This devices is small enough to place into a brief case or purse. This device requires a small cup of caffeine, similar to a K-cup and a cup such as a small coffee cup for pouring. This device is small in size and convenience. This device will fit back into the transportation carrier in which it was transported and does not require immediate cleaning. This device will prepare shots with the quality of a traditional coffee machine. (2.) Determine the business structure that best fits your Innovative Idea. The business structure that best fits this idea would be a limited liability company. Limited Liability is a hybrid type of legal structure that provides the...
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...COMPANY INFORMATION Name :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed & Packaged Goods- Coffee Makers BACKGROUND & HISTORY Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small café and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was founded in 1998 on the concept that one should be able to make coffee one cup at a time rather than one pot at a time (Coffee.org, unknown). Today, GMCR has acquired and merged with several specialty coffee brewers and Keurig licenses the patents for creating single cup, or K-cup, coffee packages including Dunkin Donuts and Starbucks coffee (Dess, Lumpkin, Eisner, & McNamara, 2012). SWOT ANALYSIS Strengths - Brand strength - Unique & large variety of products - Customer loyalty - Environmentally conscience, socially responsible - Innovative products and research - Strong growth potential - Product consistency Weaknesses - Not a strong online presence - Supplier dependence - Concentrated customer base - Single product line - Returns - Keurig defects - Capacity constraints Opportunities - Expanding to new markets - Collaborations - Increased purchases - Keurig Acquisition - Expansion to hotels and businesses - Expand suppliers Threats - Intense...
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...Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters (GMCR) Maker of specialty coffee and coffee makers ~www.gmcr.com and Keurig Inc. (Proprietary company of GMCR) Maker of the Single cup brewing system in North America BACKGROUND/HISTORY GMCR is a specialty coffee company based in Waterbury, Vermont. This company went public in September 1993. Green Mountain Coffee Roasters began in 1981 as a small café in Vermont. The demand grew with requests being made by local restaurants. The company then moved its headquarters to Waterbury Vermont which makes up the 90,000 square foot roasting and distribution facility. GMCR primary business is as quoted by the president and CEO Lawrence J. Blanford, GMCR’s strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in an innovative Keurig Brewing System. Keurig was launched in 1990 by Peter Dragone and John Sylvan. These two individuals built Keurig on the bases that coffee should always be served fresh and fast. Their endearing concept was “Why do we brew coffee by the pot when people drink it by the cup? Henceforth this revolutionary idea brought about the Keurig K~Cup portion pack. Then in 1994 Keurig secured a patent and then created a prototype. It was not until some investors came along with money and demanded that Nick Lazaris, a veteran executive, be brought on to assisting them in creating a model. After eight years of development...
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...NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters, Keurig Coffee/ www.gmcr.com, www.keurig.com / Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters, Inc. is a leader in specialty coffee and coffee makers, is highly recognized for its award winning coffees, environmentally and socially responsible business practices, and innovative brewing technologies. Green Mountain Coffee Roasters was founded in 1981 by Bob Stiller in Waitsfield, Vermont. In 1993 GMCR goes public and stock opens at $10. In 2006 GMCR acquires Keurig Incorporated, a single cup brewing system for coffees, teas, hot chocolate and apple cider. Green Mountain Coffee Roasters has teamed up with some of the strongest beverage companies and have acquired and merged with several specialty brands such as, Starbucks and Dunkin Donuts. They have also have Keurig licensing the patents for creating the single-serving unit called a “K-cup.” In 2007 Larry Blanford took the position of CEO and President of GMCR while Bob Still remains as Chairman of the Board. 2012 Brain Kelley joined GMCR and was named President and CEO and still holds that position today (www.gmcr.com). Michelle Stacey is currently the president of Keurig Inc. As of December 28, 2013 GMCR net sales were $1,386,670 and their gross profit was $464,047(http://finance.yahoo.com). SWOT ANALYSIS Strengths: * Strong brand name. * Unique and large variety of products in the coffee market. * Environmentally conscience...
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...Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission, company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix 12 Choice of option 13 Marketing objectives/ expected results 13 Marketing strategy 13 Target audiences 14 Brand and product position 14 Decisions regarding marketing mix elements 15 Objectives for marketing mix elements 15 Strategies and tactics for marketing mix elements 15 Financial indicators and budges 16 Evaluation criteria 16 Sources 16 Introduction and background Company mission, company objectives The first Starbucks café was opened in 1971 in Seattle’s historic Pike Place Market. It was only a small café, but it offered some of the world’s finest fresh-roasted whole bean coffees. The company’s name derives from Moby Dick, the novel was written by the American author Herman Melville in 1851. Starbuck is the first mate on a whaling ship named ‘Pequod’, he is an intelligent Quaker (religious group) and he is from Nantucket. The name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks chairman, president and chief...
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...Narcotic Control Act. While these bills were being enacted into law, the president at the time, Eisenhower established the U.S. Interdepartmental Committee on Narcotics, where in by being the first president to call to arms a war on drugs. The War on Drugs wasn’t officially declared until President Nixon declared drugs as public “enemy number one” in a speech in 1971, which a year earlier the government passed the Comprehensive Drug Abuse Prevention and Control Act that made government take a bigger role in drug enforcement. Nixon not only declared War on Drugs here in the home front, but also overseas, for in Vietnam, soldiers were seen getting highly addicted to heroin, which lead to an operation called Golden Flow which started urine analysis of all returning serviceman that made it...
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...[pic] The Mystic Tea Room Tina Hoskie Keller Graduate School of Management [pic] Marketing Plan Outline 1. Executive Summary 2. Situation Analysis 2.1 Market Summary 2. SWOT Analysis 3. Competition 4. Product (Service) Offering 5. Keys to Success 6. Critical Issues 3. Marketing Strategy 1. Mission 2. Marketing Objectives 3. Financial Objectives 4. Target Markets 5. Positioning 6. Strategies 7. Marketing Mix 8. Marketing Research 4. Controls 1. Implementation 2. Marketing Organization 3. Contingency Planning 5. Conclusion “The tea party is a spa for the soul. You leave your cares and work behind. Busy people forget their business. Your stress melts away, your senses awaken…” 1. Executive Summary The Mystic Tea Room is in the start-up stages. The concept of opening a tea room has been explored and is presented in this marketing plan. There is a lack of tea rooms in the Murray-Calloway County area and The Mystic Tea Room will be entering the market with limited competition. The closest tea room is located in Hazel Kentucky. The Mystic Tea Room will be a unique local tea room in the Murray-Calloway County area that will be a friendly social place to escape the daily stresses of life and will be a comfortable place to meet friends, old and new, while enjoying a cup of their favorite tea...
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...Starbucks is considers the one of the most famous coffee store brand in the world, based on the case we can find that it is on the leading position of coffee market, it has a significant sales growth compare other brand in the market. But in recent year it seems start to facing more challenges from different aspect and these challenges had became a resistance of its business expansion. 1. Financial Analysis Income statement: Based on the case we can find that there is a huge net income increase from 1994 to 1999. It is more than 10 times different within 6 years. On the other hand, the retail and specialty sales has sharply growth in these years. Net Earning |Year |1994 |1995 |1996 |1997E |1998E |1999E | |Net Earnings (US$ Thousands) |10206 |26102 |42128 |57700 |84900 |113000 | [pic] Total Sales | |1997E |1998E |1999E |2000E | |Year | | | | | |Total Sales (US$ Millions) |9 |30 |73 |150 | [pic] Balance Sheet: a. Working Capital = Total Current Assets – Total Current Liabilities | | | | | | ...
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...Alvin Dewey is a private investigator with the Kansas Bereau Investigation (KBI) agency. He is responsible of the Clutter’s case, he knew Herbert Clutter, a friendly, loving peaceful man, everyone from Holcomb knew who he was. The Dewey’s and Clutter’s both attended church on Sunday mornings and went over each other house every now and then. Overall, they were good friends. One night, as the Dewey’s were asleep, Alvin got a phone call at 3 o’clock in the morning regarding about the case. A random caller wanted to confess the murder and he wanted to get his reward for leading information towards the murder case. Mr. Dewey on the other hand figured out it was a drunk guy who wanted money so he ended the phone call. As the night goes by, Investigator Dewey couldn’t go back to sleep so he decided to head to the kitchen. “Alvin, do you think we’ll ever get back to normal living?” (Capote 105) states Mrs. Dewey, as she is walking towards the kitchen to find her husband brewing a pot of coffee; Alvin looking down at the photographs of each dead body that his team took while in the Clutter’s home. Dewey didn’t respond, again Marie Dewey who was a stay at home mother asked him again. As Mr. Dewey was going to respond, his cellphone rang and he answered his phone...
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...Composition I Why is it that smoking pot is so taboo in our society? After all, numerous famous intellectuals support marijuana. Al Gore is considered by many to be the leading figure in climate change awareness and environmental preservation. But few people know that Al Gore also supports the legalization of marijuana. The famed German philosopher Freidrich Nietzche once said, “If one seeks relief from unbearable pressure one is to eat hashish”. The founding father of our nation George Washington, said, “Make the most of the Indian hemp seed, and sow it everywhere!” Marijuana is one of the safest medicinal substances on the planet and is supported by many acclaimed celebrity role models. Famous Hollywood actor Johnny Depp says, “I’m not a big pothead or anything like that… but weed is much, much less dangerous than alcohol”. Other well known supporters of marijuana include Snoop Dogg, all of the Marley family, Neil Young, Willie Nelson, Michael Phelps, Chris Farley, Al Gore, Andrew Jackson, Abraham Lincoln, Nietzsche, Barack Obama, John Adams, James Madison, JFK, and of course myself. A total of 11 United States presidents either grew, smoked, or supported the legalization of Marijuana. With the support of some of the greatest thinkers and world leaders of all time it’s a wonder that marijuana is still illegal. “Government ties is really why the government lies” – Immortal Technique. Common Misconceptions about marijuana are set about by high end government officials who...
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...Date: 04/11/2011 Executive Summery This report aims to strategically based evaluate Starbucks past and current situation and future position of this largely successful company. The analysis uses Michael five forces analysis, Starbucks’ Original Generic Strategy, Company success factor, SWOT, PEST and recommendation for future that Starbucks can organised Reward program Organised, Becoming more Environment Friendly, CD Burning, Install free wireless internet and Rent out meeting space, Increase connection with customers, Continually improve the coffee. At last conclusion and i use book of Michal Porter and some others and electronic articles and websites. Index |No. |Index |Page No. | |1. |Executive Summery |2 | |2. |Introduction of the company |4 | |3. |Porters five force analysis (Past) |5 | |4. |Starbucks’ Original Generic Strategy (Past) |8 ...
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