...NUPE13 One-Stop Coffee Shop The following paper will focus on the start up of a coffee shop named Nupe13 One-Stop Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will give me multiple opportunities to market the business on a regional platform, with plenty of reference materials, and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the...
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...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also sell...
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...This paper analyzes the marketing of Starbucks coffee. The paper provides some background on Starbucks and then looks at the company's organizational mission and goals, organization strategy and objectives, marketing objectives, marketing strategy, target markets, personal selling strategy and sales promotion strategy. Outline: Background Organizational Mission and Goals Organization Strategy and Objectives Marketing Objectives Marketing Strategy Target Markets Personal Selling Strategy Sales Promotion Strategy * Description * From the Paper * Related Papers * Cite this Term Paper * Comment & Share From the Paper: "Starbucks today is the premiere specialty coffee retailer, operating more than 2,000 coffee shops in a variety of locations in Asia, Canada, the UK, and the United States, with stores in such locales as office buildings, shopping centers, airport terminals, and supermarkets. Starbucks sells coffee drinks and beans, fresh pastries, and other food items and beverages as well as mugs, coffeemakers, coffee grinders, and storage containers. The company also sells its beans to restaurants, airlines, and hotels, and it offers mail order and online catalogs. The company has expanded into coffee ice cream (with Dreyer's) and also makes Frappuccino, a bottled coffee drink (with PepsiCo). "Starbucks existed as a different sort of company before its present incarnation. It was a small company with only four stores when Howard Schultz...
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...world is the food and beverages companies. Being one of the shopping and tourist capitals in the world, Hong Kong has many competing companies in these industries. The coffee market in Hong Kong has been markedly flourishing in the past decades leading to the sprout of the number of coffee shops in the country. the sprout of the number of coffee shops in the city. The coffee drinking culture in the said country has been one of the most eclectic from ‘gourmet’ to the local blends served in coffee houses. In Hong Kong, there exist different competing coffee shops and this includes Starbucks Coffee shops. It can be said that this type of industries can be considered to have a strong competition in the market. Primarily, of this paper is to analyse the strategies used by Starbucks through SWOT Analysis and Porter’s Five Forces Model. From this analysis, optimistic and pessimistic scenario for the next ten years will be considered. Company Overview Starbucks Coffee is known as one of the fastest growing brands in the international level, the company made its debut in May 2000 as it opened its first store in Hong Kong at launched at Central's Exchange Square. The second store was opened at Hysan Avenue in Causeway Bay (Ho, 2002). At the end of 2000, Starbucks had already nine coffee houses in Hong Kong and continue to grow in the following years. By the end of 2001, there are already 24 branches and 60 by the end of 2005. As of today, the company...
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...STARBUCKS STARBUCKS, One of the most well known and leading coffee supplier around the world. Starbucks began its business in 1971. Before that they are a roaster and retail seller of whole bean and ground coffee, tea. They have only one store at that moment which is located in Seattle's pike place market. At present starbucks serves millions of customers walking into their stores every day. The stores are presently in 17,000 locations in 50 countries (STARBUCKS 2013). Starbucks has revolutionised after HOWARD SCHULTZ became the director of retail operations. (Strategic development of starbucks) MISSION STATEMENT: "TO INSPIRE AND NURTURE THE HUMAN SPIRIT- ONE PERSON, ONE CUP AND ONE NEIGHBOUR AT A TIME". (Our starbucks mission statement 2013) STARBUCKS mission statement clearly depicts that they are not only giving importance of coffee, also to bestow the customer with rich experience. To enact these principles, Starbucks does everything in order to accomplish their aims and objectives. Starbucks treats their employees in prominent manner and respects them in each and every aspect. Starbucks always believes that they serve the customer with the best coffee possible. Starbucks does everything in a perfect and particular genre like buying coffee beans. They buy coffee beans by travelling personally to coffee farms in Latin America, Africa and Asia. After careful consideration and selecting the beans, the beans are then transported...
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...180 hp Changes in the coffee culture - opportunities for multinationals coffee shops? C-uppsats i Företagsekonomi, Företagsekonomi 51-60 p Slutseminarium: 2007-06-07 Författare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and comments throughout the dissertation. We would also like to thank the personnel, managers and the barista for their answers to our questions. Finally we would like to thank the opponent group for their valuable criticism we would also like to take a moment and express our gratitude to the free software Skype that has enabled us to stay in touch despite the long distance between us. Målilla, Düsseldorf, Helsingborg 2007-05-28 Emma Almqvist Barbara Hruzova Kajsa Olsson Abstract The Swedish coffee culture is changing and bringing new business opportunities for multinational coffee shops. Our purpose with this dissertation was to describe the Swedish coffee culture and its changes. We wanted to increase our knowledge about how these changes can make Sweden a more attractive country for coffee shops, like Starbucks, wanting to establish in Sweden. We choose to use a qualitative method with an abductive approach. To gather the primary data we interviewed one barista and sent questionnaires to staff at different big coffee shops in Sweden. The interview...
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...Research Paper How Starbucks Coffee changed the Coffee Industry Submitted by JAVIER SEPULVEDA Prepared for Jeffrey Bramlett BUSN 6120, Managerial Economics Spring 1 semester, 2013 Section OF Webster University March 2, 2013 CERTIFICATE OF AUTHORSHIP: I, xx, certify that I am the author. I have cited all sources from which I used data, ideas, or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Javier Sepulveda 03/02/2013 Signature Date ABSTRACT The importance of coffee to the world economy cannot be overstated. It is one of the most valuable primary products in world trade, in many years second in value only to oil as a source of foreign exchange to producing countries. Its cultivation, processing, trading, transportation and marketing provide employment for hundreds of millions of people worldwide. Coffee is crucial to the economies and politics of many developing countries; for many of the world's Least Developed Countries, exports of coffee account for more than 50 percent of their foreign exchange earnings. Coffee is a traded commodity on major futures and commodity exchanges, most importantly in London and New York. In my research Paper, I would like to review and analyze the impact of Starbucks Coffee in the coffee industry as it growth has become synonymous for coffee with a new type of café culture from its birth in the 1970s...
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...such a fast pace. Therefore, coffee has become one of the most favorite kinds of drinks. Many people drink coffee to be able to work or study more effectively. When they feel so tired, some employees or students will need a five or ten minutes break just to drink a cup of coffee. Moreover, someone even have drinking coffee as one of their hobbies. Therefore, in these days, it is quite easy for consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets at the supermarket. When people think about coffee, they will think of some popular brands, such as, Nescafe, Starbucks, Gloria Jeans, etc. However, it is the fact that, according to the BBC News in 2012, Vietnam has just surpassed Brazil to be the world’s largest coffee exporter. (BBC , 2012). Furthermore, G7 Coffee– the major product from Trung Nguyen Group – the greatest coffee company in Vietnam – also has high quality like the coffee of those brands. And thus, there are some questions arising from this fact, “Why doesn’t the G7 Coffee from Vietnam become as famous as the coffee from those popular brands, in all over the world?”, “Can it be?” and “How can it?” Background Trung Nguyen Group was established in June 16th, 1996. At that time, it was just a small company in Buon Me Thuot, which is one of the three main highlands for growing coffee in Vietnam. Nowadays, according to Trung Nguyen’s home page, Trung Nguyen Coffee has been available in over 50...
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...competitive & commercial. In this time a company or a firm mostly emphasize on customers demand. So they tries to serve their best product with best service. As a result, they use different kinds of marketing tools according to customer. Also that, they tries to build up a long-term customer relationship which is considered as a mass weapon of marketing. A perfect business depends mostly on what kind of products they are serving with a perfect price and what kind of promotional activities they are taking for their consumers. In this report, we have tried to find out the products, services and marketing with their price. Also that, we have tried to point out strategies taken by Café Italiano. For this reason, we have used some basic theories like 4P’s, STP concept, SWOT analysis etc.It also involves with some basic information of Café Italiano. This report contains a brief analysis about the 4P’s & STP concept adopted by the café. It also contains the things that are affecting directly or indirectly this café. Finally the report contains some necessary recommendations for this cafe about their activities, improvements and analysis. 2.Introduction 2.1 Background of Study: This Term paper has been prepared as a requirement of the Marketing practice program of The course MKT-101 of East west university instructed by Husna Ara mam. Our team is very glad to get the opportunity to accomplish the practical study about Bay Emporium. We visited Bay Emporium on 24 July 2014...
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...June 9, 2008 Professor Glen J. DeSalvo Introduction Starbucks, a household name that makes you think of coffee. Starbucks Corporation was founded in 1971. It eventually evolved into what I would call an Empire of Coffee and Espressos. They have achieved in making a variety of food items, roasted beans, coffee accessories, and teas that are so satisfying and refreshing. Starbucks is known for its great taste as one of the leading coffee shops throughout the beverage industry. Its goal is to become the leading retailer and brand of coffee in each of its targeted markets. Starbucks is committed to demonstrating excellence in their customer service. They have created such a warm and friendly environment so that if you walk into any star bucks in the world you feel it. Starbucks is well known throughout the world, and their standard of satisfaction does exist even on foreign soil. They are typically located in high traffic and visibility locations, because they can vary in their size and format. They are also embracing the need to buy, sell, and use environmentally friendly products as they seek to satisfy customers all of the time. Starbucks has directed their guidance to their stakeholders, by trying to effectively address issues that are important to them. Statistically it was stated in the annual report that Starbucks Corporation has over 130,000 shops in 35 countries. They have “145,000 partners worldwide, our ability to communicate effectively and passionately...
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...Introduction Remon coffee shop is a local coffee shop near Finchley road station. In order to continually develop and improve our house blend, we have been working diligently with the same roasters for over twenty five years, regularly visiting their premises to work through cupping and tasting. Remon Coffee and Bakery offers hand-crafted coffee, patisseries and freshly baked Artisan breads; our signature dishes are Arancinis and Cannoli Remon. For a coffee house, success of the business is in the finest and freshest produce. 3. Strategy "Our mission is to serve you the finest quality products" we partner with our suppliers to bring a family style service and our staff are equally as important as our customers we are very much dedicated to reducing waste, all our packaging is bio degradable and or recycled material and we work closely with our suppliers to reduce their waste too- quality is the foremost important aspect of our business, we sell all our products on the same day, we use only the best ingredients and we continually strive for innovation We partnered with Vitos Bakery bringing you the freshest Connoli and Aracini together with some amazing Sicilian delicacies fresh every day We already have a loyal customer base who tell us they travel some distance for our produce simply because its delicious, fresh and taste exactly as it would in Sicily Our fresh bread and Patisserie partners "The Artisan Bakery Co" produce Par-baked produce for us everyday...
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...beliefs, understandings, and norms shared by members of an organization (Daft, 2012). In this paper, I will examine the elements of Starbucks’ organizational culture that contributed to its success in a global economy and look into management’s role with creating and sustaining the organizational culture. I will next assess the effectiveness of the company’s management decisions in providing innovative offerings for its customers. Then I will look into determining one key management competency and indicate one way the competency is a good fit for the organizational culture. Lastly, I will evaluate Starbuck’s ability to achieve long-term sustainability as a global leader in the coffee industry without the organization’s CEO, Howard Schultz. Starbuck’s is a multinational company famously known for its coffee. Starbucks offers some of the world’s finest grown fresh roasted whole bean coffee. The company first opened in 1971, at the historic Pike Place Market in Seattle as one storefront. The Starbucks’ name is from the first mate in Moby Dick. In 1981, now CEO Howard Schultz first walked into a Starbucks store, his first cup of coffee had him intrigued and he joined it a year later. Starbucks maintains its great success by standing by its mission statement “to inspire and nurture the human spirit, - one person, one cup, and one neighborhood at a time”. In addition to offering exceptional coffee, the company offers a selection of teas, pastries, and other treats. Starbucks is one of the...
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...Statement Analysis Paper Starbucks Coffee Company SUMMARY/INTRODUCTION Starbucks identifies itself as “the premier roaster, marketer and retailer of specialty coffee in the world” and fits squarely in the Coffee Shop industry. According to the IBISWorld Industry Report 72221b (Coffee & Snack Shops in the US), the “industry is composed of establishments that prepare or serve specialty snacks and nonalcoholic beverages including ice cream, frozen yogurt, cookies, donuts, bagels, coffee, juices, smoothies and sodas.” This fits the profile of Starbucks perfectly. Porter’s Five Forces: Supplier Power: Starbucks, for instance, identifies as being susceptible to supply of their coffee beans, such as weather, natural disasters, crop disease, general increase in farm inputs and costs of production, inventory levels, and political and economic conditions; all of these have a significant impact on crop pricing. Reliance on a singular bulk commodity, namely coffee beans, leads to high exposure should there be any roadblocks in supply come up. Many of these factors are out of companies’ control, such as material interruption in service providers and distribution channels, increased trade taxation, shipping embargoes or customs restrictions, or any natural disasters which may threaten the supply chain. (Information sourced from Starbucks Fiscal Report, 2014) Threat of Substitutes (High): Aside from heavy competition from storefront competitors, coffee snack shops face substitution...
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...Coffee market in china Insert name Institution affiliation Abstract This research paper aims to explore coffee market in China. It will focus on finding the quantitative analysis, consumption patterns, and development of the market relations to that of average income. It will utilize data of both urban and rural areas because of the distinct consumption patterns, show the development analysis and potential markets through supply constrain approach and regression analysis. Coffee in china is more of a habit. People drink it to feel good and not out of necessity. Coffee culture in China appeals to the adventurous, young, affluent, urban consumers in cities like Guangzhou, Beijing, and Shanghai. The paper will look at the consumption patterns and its demand that looks more of a successful lifestyle and culture of the western people. Out from the traditional tea- drinking country, China seems to become one of the largest coffee consumption countries in future (Bantiwalu & Demisse, 2010). Keywords: Coffee market, Quantitative analysis, Coffee consumption patterns, Average income, Regression analysis, Chinese potential market for coffee Introduction Coffee has enormous economic, social, and environmental importance in China. Most especially the Ethiopian coffee grows demand to the Chinese potential markets. Ethiopia continues to produce quality coffee reaching to international markets, like China. People around the world, drink up to a total of 7.4 billion cups of...
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...| The Business Environment | BUS100 | Professor Mancini | | | Robert Negron 6/21/2013 Describe the role of business in the economy. Compare and contrast the roles of for-profit and nonprofit organizations in the economy. Discuss the impact of current fiscal and monetary policy on the economy. Select a product or service with which you are familiar and outline a strategy for accessing global markets. Select an organization with which you are familiar and discuss the impact of that organization’s level of social responsibility on a stakeholder group of your choice. | What is the role of business in the economy? Some might say that business breathes life giving air into the lungs of the economy. Business is an organization involved in the trade of goods, services, or both to consumers. Businesses play a huge role in every section of an economy, such as; manufacturing, healthcare, retail and service are examples of what involves businesses. Businesses also create jobs, and use local resources. In turn consumers that are employed by businesses make money in turn spending that money back into the economy creating continues cycle of business. The roles of for-profit and non-profit play a critical role in the economy and are very similar but have one obvious difference. A non-profit organization simply is a business-like establishment; their end result does not include profit where as a for-profit organization’s goal is profit. For-profits also differ from non-profit...
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