...ADVERTISEMENT | A1.7 | HOFSTEDE MODEL | PART B B1.1 | NEW ADVERTISEMENT | B1.2 | MASLOW NEED HIERARCHY THEORY | B1.3 | MASLOW THEORY APPLIED IN ADVERTISEMENT | B1.4 | HOFSTEDE LAW APPLIED IN ADVERTISEMENT | B1.5 | RECOMMANDATION | B1.6 | CONCLUSION | B1.7 | REFERENCES | PART A CULTURE A 1.1 Introduction Nescafe was established in 1930. Brazil government asked Nescafe company to produce coffee cubes. Their aim was to use their coffee surplus. Soluble coffee was introduced to the world on April 1,1938. Its popularity spread with the U.S. military during world war II. The product was named NESCAFE-a combination of NESTLE and café. “nes” means miracle and café mean coffee; miracle with coffee. In the next ten year(2011-2020) NESTLE will be investing £213 million globally in the Nescafe plan. Nescafe has a brand value of $17.8 billion and is on rank #29 of world most valuable brands. It has an annual sale of about $10.5 billion across the world. Nescafe’s biggest launch of 2013 was its gold blend barista style which is intended to appeal customer who want a coffee outlet experience at their home. Nescafe has divided its product into two catogories * Premium Nescafe gold Nescafe alta rick Nescafe gap colombie Nescafe kenjara * Non- premium Nescafe classic Nescafe 3 in 1 Expresso Cappuccino Nestea Sunrise In all these year, the strengths of nescafe are * Strong brand name * Excellent marketing campaign * Globally known brand good reputition...
Words: 2984 - Pages: 12
...1 (a)Introduction to CCD Cafe Coffee Day is a part of India's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company Ltd (ABCTCL) and is India's favourite coffee shop, for the young and the young at heart. It is also the largest producer of Arabica beans in Asia exporting to various countries including USA, Europe and Japan. Started as a retail restaurant arm of ABCTC in 1996, the first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka, it has today rapidly expanded across various cities in India with more than 1000 cafés open across the nation and is the largest organized retail cafe chain in the country. Cafe Coffee Day has recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. It also has laurels in its kitty like: "The Most Popular Hangout Joint Amongst Youth" at the 3rd Global Youth Marketing Forum in 2011 and "India's Most Popular Coffee Joint" The Indian Hospitality Excellence Awards also named it in 2011. Today Cafe Coffee Day is at the forefront of the coffee revolution. CHALLENGES: The coffee culture is changing today. To be able to identify benefits with the culture we need to know what the culture looks like today. Since it is a relatively new topic there has not been done a lot of research and we hope to gain more knowledge through empirical studies. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ...
Words: 3227 - Pages: 13
...locations and inexperienced franchisees. • Dunkin’ plans on hiring corporate teams consisting of marketing specialists who are locals to the specific countries to facilitate expansion. • With plans to add much bigger seating areas, serving food on ceramic dishes, and allowing customers to enjoy free Wi-Fi, Dunkin’ will create a café-like atmosphere that will add to customers’ leisure. • Dunkin’ is budgeting itself by opening fewer stores in major cities where the rent would cost an abundance. • As European habits change, interest in an American-style coffee and doughnut experience has increased which has been overpowering the typical “tea party”. • Dunkin’ faces competition from coffee shops such as Starbucks and Krispy Kreme Doughnuts, as well as U.K. based coffee shops such as Café Nero, Costa Coffee, and Dum Dum Donutterie. Section II- Case Analysis In 2013, Dunkin’ Donuts, one of the world’s leading coffee and baked goods chains, announced that it had signed agreements with two franchise groups to begin developing Dunkin’ Donuts restaurants in the United Kingdom (dunkindonuts.com). Since its beginnings in 1950, Dunkin’ Donuts has opened 18,000 stores in 60 different countries and has a recorded revenue of about 9.3 billion dollars. Since 2012, Dunkin Donuts has been ready to return to the...
Words: 2262 - Pages: 10
...India was greatly desired by other countries. It had plentiful natural resources, such as tea, indigo, coffee, cotton, jute, and opium. The ruling empire in India at the time, the Mughal Empire, prevented other countries from taking over, however, the Mughal Empire was collapsing and lost power after the Seven Years’ War (Beck, 357-358). It was after the war when Britain gained control over India by the Treaty of Paris (The, 7)(Sarah, 1). Britain was then able to create the British East India Company to make profit from all the resources India had to offer. The company ruled over India, and they even had their own army of Indian soldiers called sepoys. British rule helped India get new, advanced technology and improved daily life, although, it also disrupted the people’s traditions and caused many problems (Beck, 357-358). India was affected by imperialism in a negative way politically and economically, but also in a both positive and negative way socially. Imperialism made a negative impact on India politically. Britain controlled the entire government, and the...
Words: 726 - Pages: 3
...HINDUSTAN LEVER LTD. About HUL Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people. The company was renamed in June 2007 as “Hindustan Unilever Limited”. Products Brand & Product Mix With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit. Fig. Major Brands/Products of HUL The Company has over 16,000 employees and has an annual turnover of around Rs. 21,736 crores (financial year 2011 - 2012). HUL is a subsidiary...
Words: 1206 - Pages: 5
...semester) a. Understanding the case b. All relevant issues India Low purchase power among buyers Low Consumption pre person in rural areas Low product coverage Low interest in soda consumption Low appeal of there 300ml Higher preference for replacement goods (tea, coffee, mixed fruit drinks) Low brand trust (not directly mentioned in case there was a govt ban ) China No issues dealing with pricing Usa Stale market Stagnat sales Heavy competition with pepsi Stale consumer demand Price decrimination No room for open expantion without direct competition High margins on concentrate allows for price undercutting c. Relationships among important issues India The low purchase power of the byers (make about 100 Rs a day) causes the people to view the 300ml (@10 Rs) and above as to expensive. The higher price and decreased brand trust caused lower consumption among lower income in rural areas. This lower consumption caused many store front to remove or not carry the brand. China No pricing issues so no relationships Usa The stale state of the market has eased sales growth and consumer demand. The Intense rivalry between pepsi cause wars on price suppliers spokespeople retail space and consumer interest. d. Relationships of case issues to aim of the company Indian The low income of India B and low interest in carbonated soft drinks drove coca-cola to look...
Words: 1525 - Pages: 7
...Commodities have always played an important role in the development of civilizations all around the world. This research paper focus it attention on the Early cultures of the Middle East and the way they marketed a wide variety of commodities, particularly: sugar, coffee, and tobacco, which became not only a very profitable business but they transformed the social and economic growth of the region, expanded the trade to the West and influences ancient people’s daily life, traditions, and religious beliefs from the 600s AC to early 1900s. Supporting Archaeological evidence...
Words: 1517 - Pages: 7
...shop selling coffee, tea, drinking chocolate and cocoa. This was started because he believed that alcohol was the main cause of poverty in the society. Therefore he thought chocolate drinks could be an alternative for alcohol. John was already selling 11 kinds of cocoa and 16 kinds of chocolate drinks by 1842. Benjamin, John’s brother also joined him in his company to form Cadbury Brothers of Birmingham. From there, their sons George and Richard carried out the business, expanding it and making lots of profits. The business was run by many generations till now by the Cadbury family. Now Roger Cadbury runs Cadbury since 1996.Currently Cadbury has operations in more than 50 countries around the world, including the United Kingdom, Ireland, Unites States, Australia, New Zealand and India. Cadbury has also involved itself in commitments such as the Cocoa sourcing commitments, Environmental commitments and The Cadbury Foundation. In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. Several other products accompanied these: Flake, Cream-filled eggs, Crunchie and Roses. Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2...
Words: 362 - Pages: 2
...Coffee production in Indonesia From Wikipedia, the free encyclopedia Jump to: navigation, search This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (July 2010) An old man is peeling coffee near megalithic stones at Bena, Ngada, Flores Coffee being roasted at Toko Aroma, Bandung, Indonesia Indonesia is the fourth largest producer of coffee in the world. Coffee in Indonesia began with its colonial history, and has played an important part in the growth of the country. Indonesia is located within an ideal geography for coffee plantations. The longitude and latitude of the country means that the island origins are all well suited micro-climates for the growth and production of coffee, resulting in widespread environmental degradation and the destruction of tropical rainforests that have the highest concentration of endemic species in the world. Indonesia produced 420,000 metric tons of coffee in 2007. Of this total, 271,000 tons were exported and 148,000 tons were consumed domestically. Of the exports, 25% are Coffea arabica and the balance is Coffea canephora.[1] In general, Indonesia’s Arabica coffees have low acidity and strong body, which makes them ideal for blending with higher acidity coffees from Central America and East Africa. Contents [hide] 1 History 1.1 Origins 2 Cultivation ...
Words: 4090 - Pages: 17
...Analysis * Success story * Improvements | Maggi Case Study | Harpreet Kaur INTRODUCTION TO MAGGI Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in Australia, India, South Africa, Brazil, New Zealand,etc Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups, stocks, and noodles. In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles also introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. "Maggi" has become a well-known brand for instant noodles in India and Malaysia such as curry and chicken flavoured noodle soup. Nestlé India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand. of these, instant noodles had been NIL's main product...
Words: 1841 - Pages: 8
...Table of Contents 1.0 Introduction 1 2.0 Introduction of Starbucks 1 3.0 Current situation and Performance 2 4.0 Strategic position 3 5.0 External Analysis 4 6.0 Internal Analysis and Core Competency 11 7.0 Current Strategic Choices 17 8.0 Appendices 18 1.0 INTRODUCTION Johnson, Scholes and Whittington (2006, p.9) defines strategy as, “strategy is the direction and scope of an organization over the long term; which achieves advantages for the organization through its configuration of resources within a challenging environment to meet the needs of markets and to fulfil stakeholders expectations. Strategic Planning is a management tool that guides an organization focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. In short, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future. (Adapted from Bryson's Strategic Planning in Public and Non-profit Organizations). The Harvard Business School contended that strategy could be a potentially powerful tool for linking business functions and assessing a company's weaknesses and strengths in relationship to its competitors' strengths and weaknesses. This can be evaluated using various management analysis as such PESTLE, Porter’s Five Forces, SWOT, TOWS, CPM...
Words: 1910 - Pages: 8
...http://www.marketing91.com/marketing-mix-nestle/ The Marketing mix of Nestle discusses the 4P’s of one of the strong FMCG companies of the world. The Nestle marketing mix shows Nestle has a strong product line which boosts its marketing mix. Below are the products, price, placement and promotions of Nestle. Products - There are 4 different strategic business units within Nestle which are used to manage various food products. Beverages – One of the most known coffee brands Nescafe, belongs to the house of Nestle and is one of the cash cows for Nestle. However, it is not the biggest cash cow. Nestle has a worldwide distribution and has many different variants. Looking at India, Nestle has also launched Nestea. Milk and Milk products – Nestle everyday, Nestle slim and Nestle Milk maid are some of the milk and milk based products from the house of Nestle. Prepared dishes and cooking aides – Nestle has a third category of products which comes into prepared dishes and cooking aides. The major cash cow of Nestle lies in this segment, which is Maggi Noodles. Probably one of the most widely sold ready to cook noodle brands is Maggi. Maggi has a fantastic taste and quality. Thus, it was not a surprise, that Nestle expanded the Maggi brand to create an umbrella of different products like Maggi pasta, Maggi sauce, Maggi cubes etc. The maggi range contributes vastly to the bottom line of Nestle. Chocolates – Nestle has some popular chocolate products, most popular being Nestle Kitkat...
Words: 5968 - Pages: 24
...Following the Seven Years’ War the British government faced many problems. The Seven Years’ War was a war between Britain and France and as well as their allies (the colonies for the British and most Indians for France). The Seven Years’ War ended with the Treaty of Paris in 1763. The Treaty of Paris recognized that the British government won the war and that the French have lost. In order to compensate, the French had to give up its territories to both Spain and the British government. Spain gained the Louisiana territory and the British government gained all of the territory the French had, east of the Mississippi River and parts of Canada. This led to one of the problems that the British government faced after the Seven Years’ War, with the new territory who would occupy and govern them. Another more prominent issue the British faced is a financial problem, a huge debt. To solve this problem the British government decide to tax the colonies....
Words: 987 - Pages: 4
...Coca-Cola Marketing Study Exploring Opportunities In India Agenda • Introduction • Challenges Faced • Opportunities Explored • Planning & Strategy • Actual Implementation & Results • Current Scenario & Future Prospects Coca Cola – The Company Coca Cola Worldwide • It was founded by John Pemberton in 1886 • It is No 1 nonalcoholic beverage company with a market share of with a 52% • It is the largest brand in the world with a brand value of 67 billion dollars. • It has its footmark in more than 200 Countries. Mission • • • • To refresh the World. To inspire moments of Optimism To create Value and Make a Difference The Coca Cola promise simply says - The Coca Cola Company exists to benefit and refresh everyone who is touched by our business. Coca Cola in India • • • • • Entered the India market in early 1790’s. Closed down it operations in India in 1977. Came back to India in 1993. Has a market share of 51%. Created a direct employment of 25,000 people & indirect employment of 1,50,000 people. • Hindustan Coca Cola Beverages is a 100% owned bottler. Challenges Faced Re-entry in India • Late comeback of Coca Cola after PepsiCo had already arrived in Indian market • Pepsi’s head start as a disadvantage for Coca cola’s brand awareness • Acquisition of Parle • “Thumbs Up or Coke” decision • Competing with the help of Thumbs Up in the Cola war Beverages Market in India • No profitability after establishing presence against competition • Marketing...
Words: 688 - Pages: 3
...never cease to exist. The effects of globalization can range all across the spectrum from someone in your family losing their job to outsourcing, to improving the working conditions and benefits for a worker in China or India. Some positive aspects of globalization follow. One positive effect is that as more money is invested in developing countries, the chance for the people in those countries to profit and improve their standard of living increases. Also, developing countries are able to benefit from current technology without undergoing the growing pains associated with the development of these technologies. Governments are able to better work together towards common goals now that there is an advantage in cooperation, an improved ability to interact and coordinate, and a global awareness of issues. Global competition encourages creativity and innovation and keeps prices for products in check. There is better access to foreign culture in the form of movies, music, food, etc. Globalization promotes human rights. Nobody seems to want to purchase clothing that was made in a sweat shop somewhere by slave labor. Globalization could reduce the chances of countries going to war with one another. A country normally doesn't go to war with another country that it trades with, or at least it seems less likely that they would. Some argue that globalization is a positive development as it will give rise to new industries and more jobs in developing ...
Words: 1618 - Pages: 7
