...Coffee market in china Insert name Institution affiliation Abstract This research paper aims to explore coffee market in China. It will focus on finding the quantitative analysis, consumption patterns, and development of the market relations to that of average income. It will utilize data of both urban and rural areas because of the distinct consumption patterns, show the development analysis and potential markets through supply constrain approach and regression analysis. Coffee in china is more of a habit. People drink it to feel good and not out of necessity. Coffee culture in China appeals to the adventurous, young, affluent, urban consumers in cities like Guangzhou, Beijing, and Shanghai. The paper will look at the consumption patterns and its demand that looks more of a successful lifestyle and culture of the western people. Out from the traditional tea- drinking country, China seems to become one of the largest coffee consumption countries in future (Bantiwalu & Demisse, 2010). Keywords: Coffee market, Quantitative analysis, Coffee consumption patterns, Average income, Regression analysis, Chinese potential market for coffee Introduction Coffee has enormous economic, social, and environmental importance in China. Most especially the Ethiopian coffee grows demand to the Chinese potential markets. Ethiopia continues to produce quality coffee reaching to international markets, like China. People around the world, drink up to a total of 7.4 billion cups of...
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...A Happier and Longer Life with Coffee Coffee is one of the most popular drinks in the world for its great aroma, smooth taste, and energizing effect. Coffee is drink in virtually all countries in the world. Coffee is actually a drink that brings all kinds of health benefits. This article lists all of the health benefits you can get from enjoying a cup of coffee daily. Coffee is known for its health benefits as it contains antioxidants. These antioxidants are known to provide anti-aging properties and protection against degenerative diseases such as cancers. In fact, research has found that some people get their main antioxidant fix from coffee. For Americans, coffee is the number one source of antioxidants. Although there are other sources of antioxidants, such as fresh fruits and veggies, the human body is able to absorb more of these beneficial substances from coffee. Coffee contains caffeine which is a natural stimulant. It helps sports men and women recover from extreme exercise. "If you give an athlete more petrol in the tank, they will go further. What we've done is to give them 50-60 per cent more petrol," said Professor John Hawley, head of the exercise metabolism group at the Royal Melbourne Institute of Technology in Victoria, Australia. In the study, athletes cycled to exhaustion before eating a carbohydrate sports drink, bar or gel with a high caffeine dose immediately after the exercise, and then two hours later. "We found that the amount of carbohydrate...
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...Have you ever questioned the existence of coffee or even wondered what it contains? Coffee is a drink that most people of today are familiar with and it is not just your average drink. Its popularity these days is associated with the different coffee shops that we can see today --- Starbucks, Coffee Bean or Seattle's Best. Behind those cups, don't you marvel on what your body is taking? Coffee used to have a negative effect on our bodies, but recent researches have proven that wrong. We think that coffee is just a drink to block our thirst but what you do not know is that it brings a whole pack of health benefits for our body. Coffee contains anti-oxidants that may offer some cardiovascular protection and research is showing that it reduces the likelihood of developing diabetes (President and Fellows of Harvard College, 2006). Given this statement, we should be happy about this good news. Coffee is considered questionable for our health but most people do not know that it brings us several health benefits. Coffee's major contents are caffeine and antioxidants. It is prepared from the roasted seeds of the coffee plant. From this, different types of coffee could be produced. In a coffee shop, one could observe that it serves different types of coffee like Americano, Cafe Latte, Espresso, Macchiato, Decaf, Frappuccino and Cappuccino. People choose what they want depending on their taste. Behind ordering and drinking coffee, what most people do not know is the benefits that a person...
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...A sustainable coffee market A case about sustainable enterprising www.hbodio.nl/english 2 Alice O, Amsterdam © 2007 Alice O education in a global perspective Oostenburgervoorstraat 90, 1018 MR Amsterdam Email: alice@aliceo.nl Telephone: +3120 620 48 15 Website: www.aliceo.nl/english All rights reserved. Nothing from this publication may be copied, saved in an automated databank or be made public in any form or manner without prior written permission from Alice O. The case may be copied for students on condition that Alice O receives information about the use of the case. If used, the person responsible at the educational institution must send an e-mail to m.oyevaar@aliceo.nl. In this e-mail name, address, type of education and contact person should be mentioned as well as an estimation of the number of students using the case. The case can be downloaded for free on www.hbodio.nl Coordination: Daniël van Middelkoop: Martin Oyevaar: d.vanmiddelkoop@aliceo.nl m.oyevaar@aliceo.nl October 2007 www.hbodio.nl/english 3 Contents Introduction ..............................................................................................................5 Background ...............................................................................................................6 1. Corporate Social Responsibility and the coffee sector ......................7 2. 3. 4. 5. 6. 8. Fair Trade.......................................
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...Compare and contrast essay Coffee Everyone has heard or seen, at least a couple, quips about mornings and coffee. “Coffee-the jet fuel for the morning impaired.” “Sure I’m addicted. But, the life my morning coffee saves today, might just be yours.” There are several options when it comes to getting a morning caffeine jolt, espresso, latte, cappuccino, and plain brewed coffee. Two popular choices are the latte and brewed coffee. A latte is an espresso drink with steamed milk, while a brewed coffee is hot water that has been ran through coffee grounds and a filter. The cups look the same; the substance looks similar; and they both give you a caffeine jolt. Even though they may look similar, and they have some of the same ingredients, there are a few important facts to consider when choosing a morning pick me up. Four major differences are the taste, caffeine content, cost, and nutritional value. First, taste is a major deciding factor. A latte is made with equal parts espresso and milk, so it has a sweet flavor, and because it is made with milk it has a creamy texture that makes people feel all fuzzy inside, like a favorite pair of slippers. Also, flavors like mocha, vanilla, caramel, and mint, can be added to Lattes to give it a unique taste. Meanwhile, brewed coffee has more the consistency of water and is bitter, but, at the same time, it still has the unique flavor that many have come to associate with their morning rituals. To counter the bitterness, flavors, sugar...
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...Company's Internal Environment 1. Strengths: Custom Coffee and Chocolate's strength lies in some of the points listed below: a- Location: the shop is near the university and most of it customers are the university’s students, faculty and staff. Therefore, it is easy for customers reaching the shop. b- Understanding of customers and their needs. c- Unique: the shop has comfortable chairs and tables, so the customer has the chance not only for eating in but also for chatting with his/her friends. d- Bonnie and Stacy are well educated in business as well as having experience. 2. Weaknesses: a- They do not have enough customers. b- There are not many choices in the menu. c- Small shop. d- Few suppliers. e- Two staff. Company's External Environment 1. Opportunities: a- They can expand their menu to suit all tastes. b- They can take advantage of proximity to the university to provide delivery service. c- They can provide food and drinks in the events that are held at the university. 2. Threats: a- Increase the price of coffee and chocolates. b- Competition from others. | Strengths | Weaknesses | Opportunities | - Location→Delivery Service. -Knowledge of customers→Expand menu. | | Threats | -Quality of products→Competitors. | -Few suppliers and increase the price of coffee and chocolates→Expand suppliers. | Strategies 1. Strategies that match strengths...
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...24 October 2013 Informative Speech Outline Topic: Coffee General Purpose: To inform Specific Purpose: Inform my audience about the history of coffee. Thesis: From plant to pot, coffee is a known worldwide ingredient. I. Introduction A. Attention Getter: How many of you started your day off with a cup of coffee? According to a Harvard University study, 54% of Americans over the age of 18 drink coffee every day. B. Reason to Listen: Many of us consume coffee without a second thought and it is important to be aware of what you are putting in your body. C. Thesis: From plant to pot, coffee is a worldwide known ingredient. D. Credible Statement: 1. I have been drinking coffee since I was 14. 2. I have always been interested in the history of coffee. E. Preview of Points: 1. First, I will discuss the history of coffee. 2. Secondly, I will discuss how it is processed to use. 3. Thirdly, I will discuss how we use it in everyday life. II. Transition: So what is coffee exactly? A. The word coffee is derived from the Ethiopian town “Kaffa”. 1. In the Ethiopian Highlands, the legend of Kaldi was originated. a. Kaldi was a goatherd. b. Kaldi discovered coffee when he observed his goats eating the berries and becoming energetic. c. Kaldi showed his findings to the local monastery, and from there the knowledge of the berries spread. 2. Once word got around about the magical berries, it spread throughout the world. ...
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...Coffee is consumed by many individuals to aid with energy and alertness. Coffee is hot, aromatic, and considered enjoyable by many. The first documented use of coffee was in the 15th century in the Sufi monasteries in the part of the world that is now Yemen. The Sufis used the beverage to aid in concentration and to keep themselves alert while performing night time devotions. While most will have no problem drinking one or two cups of coffee a day, drinking too much coffee can cause health problems and lead to coffee dependence. Caffeine in coffee is the drug that causes many of the effects of coffee. Caffeine is a stimulant which many people use to wake up in the morning and stay mentally alert throughout the day. Studies show that 30 milligrams or less of caffeine can alter mood and affect behavior and 100 mg per day can lead to physical dependence and withdrawal symptoms upon abstinence. The most common withdrawal symptoms: headache, fatigue, drowsiness, difficulty concentrating, decreased motivation, irritability, depression, anxiety, flu-like symptoms, and impaired cognitive performance. Students in college, for example, can easily become dependent on coffee. Classroom hours are demanding and students must be alert. College also requires many hours of concentration and focus to complete assignments, and prepare for test. Students must also find time for activities of daily living, and responsibilities...
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...Healthy Coffee Alternatives In the Hungry For Change Book we discuss the addictive nature of caffeine and when consumed in large quantities, can lead to adrenal fatigue. Coffee is also a diuretic, meaning it purges water from your body. That said, if you want to function at a high level and remain well hydrated, then it would be a better choice to replace coffee with a natural alternative. The list below provides some great tasting substitutes. Teeccino Caffeine-free Herbal Coffee This coffee alternative is popular among those who have removed regular coffee from their diets because it tastes very similar to coffee but is caffeine free. A mix of carob, barley, chicory nuts and other flavors (there are all kinds of varieties) it is truly tasty, can be brewed like coffee (in a French press, via tea bags or in an espresso machine), and mixes nicely with milk, soy milk or just plain honey if you’re more of a black coffee/milk-free person. Yerbe Mate If you're not necessarily seeking a coffee taste, this herbal tea with numerous health benefits is a great choice. Not only does Yerbe Mate taste great hot or cold but it has powerful antioxidant properties, and it can also accelerate weight loss as it revs up the metabolism. Green Tea Green tea has less caffeine than a cup of coffee but enough to give you a boost without any of the coffee jitters. Its also packed with Catechins, which are powerful antioxidants and potent disease fighters. Licorice Tea Licorice tea is actually...
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...Research – Coffee Confidential: Not for distribution or publication The Coffee Market – a Background Study Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication Acknowledgements This background study was written by Oliver Brown, Celine Charveriat and Dominic Eagleton. The authors want to thank the following persons for their useful comments: Mehmet Arda, Maria Jose Barney, Bart Ensing, Penny Fowler, Brian Lewin, Lamon Rutten, Denis Seudieu, Robert Simmons, Marcelle Strazer, Kevin Watkins, Michael Wheeler and Pete Williams. i Oxfam: International Commodity Research – Coffee Confidential: Not for distribution or publication EXECUTIVE SUMMARY '[When prices are low] , we sacrifice a lot in the way of clothing, tools and food. We can’t afford meat, we had to buy other parts of the animal which were inferior. We can’t eat eggs, or drink milk...When the children get ill we don’t have the money to take them to the doctor… One always lives with uncertainty, always in debt; it's always borrow here, borrow there; we live dependent on credit... Of course, there is no peace living with such uncertainty. You don't know whether to take out a loan or not because you could lose the money you've invested.’ Vitelio Menza, small coffee producer in Colombia1 Providing livelihoods to farmers in developing countries is a crucial challenge for reducing world poverty. When fairly priced, export crops, such as coffee or cocoa...
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...demographic that we will be focusing on for out coffee product will be the following demographic. Adult’s men and women between the age of 25 to 50 this age group will count for 49% of business. We will target urbanites with high income and professional careers and focus on their social welfare. For this target audience grows at a rate of 3 % on an annually basis. If we advertise and stay consistent we will be able to compete with others in the market and we need to have a hip contemporary design to retain popularity with the age group. Young adults will be the next target range for product this consumer age group will be 18 to 24 this sector will conver about 40% of the sales.also location will help boost profits such as college campus. The growing percentage for this age group is about 4.6 percents each year. Kids and Teens also consume coffee mainly in the ages of 13 ro 17 kids and teen only count for about 2% of the market we may not market to them but we have kid-friendly products and offering special for child size for instance. Complimentary products will be another area that we will focus on it will contain 75 % of our revenue this will be selling merchandise with different vendors and company we will sell thing like shrts and coffee mug as a way of promoting our business When looking at all the coffee make this is all the company market their products including star buck which is one of the major coffee house since it has been open and continues to grow...
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...Southern Style Coffee Shop The following paper will focus on the start up of a coffee shop named Southern Style Coffee Shop. This paper will provide the project scope and management aspects of starting the coffee shop. The paper will successively present the steps required for starting the coffee shop, starting with an analysis of the target segment of customers and the coffee shop’s specific features, continuing with the project’s objectives and other specific issues, like project scope management, methods for ensuring the project’s success, the project’s scheduling and communication management, as well as several recommendations aiming at presenting some ideas that will lead to the coffee shop’s success on a short and long term basis. The reason I chose to write on the Project management of opening a coffee shop is because I have a knack for running my own business and a coffee shop would be a prevalent business to become successful in. Opening a coffee shop will also give me the opportunity to market the business on a national platform and this subject offer me plenty of reference material and information to create a successful marketing objective. The basic services of the new coffee shop will include offering all kinds of coffee, satisfying any customer, from simple customers to very sophisticated ones. Additional services refer to chocolate, which is considered by some to be going hand in hand with coffee. Therefore, the new coffee shop will also sell...
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...Critique of: The Coffee Crisis Abstract For years, coffee has been considered one of the most important crops widely grown in the developing world. Several countries’ economies, specifically countries in Central America and parts of Africa, are highly dependent on this crop as a source of both national income and export earnings. About 25 million people, most of whom are small-scale farmers, rely on coffee as their main source of income. For the past 15 years the coffee industry has experienced severe declines in prices that have impacted economic development in several international markets. This critique explores a case study released by the Kennedy School of Government at Harvard University written on the events and contributing factors leading up to the crisis. The Coffee Crisis Quinlan, Gomez-Ibanez, and Bok provided an in depth depiction of the coffee crisis that hit the nation in the early 2000s that covered the background of coffee production, the origins of the crisis, and alternative remedies (Quinlan, Gomez-Ibanez, & Bok, 2004). The crisis led to severe hardships for coffee growers living in poor countries already struggling with poverty. A reported 25 million farmers in Latin America, Africa and Asia rely on coffee as their main source of income (Quinlan, Gomez-Ibanez, & Bok, 2004). These farmers were forced to resort to extreme measures in attempts to overcome this crisis. Some had to remove their children from school and use them as...
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...Brazil’s Coffee Bean Business Valafontae Simmons Kaplan University Associates in Capstone in Management AB299-02 Professor: David J. Young December 30, 2014 Introduction Paragraph I. a. What are the economic advantages of dealing with a vendor from this country? b. Does the country have environmental laws that align with those of our country? What are they? c. Will there be a marketing advantage by divulging the source of the coffee beans? Why or why not? d. Will sourcing the beans from the supplier you choose affect Tim’s bottom-line or not? Brazil would be a good coffee bean producing country for Tim’s Coffee Shoppe to look into; being that it is the largest coffee producing country in the world. (Institute., 2001-2006) According to Institute in 2001-2006,“Coffee was introduced in Brazil by Francisco de Mello Palheta in 1727 from Cayenne, French Guiana. Today, Brazil is the world's largest coffee producer and is becoming a significant player in the specialty coffee industry.” Today, Brazil coffee beans are not only used for coffee blending; Now that they are not pre-blended for us we can roast them properly to amplify their diverse characteristics. (Institute., 2001-2006)Afterwards, if desired, we can blend the roasted coffees together to achieve a richer, bolder, and smoother espresso blend. (Institute....
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