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The Cognitive Perspective

Definitions of cognitive psychology: “Stresses the role of mental processes in understanding behaviour” “Study of how people acquire, store, and use information” “Science of information flow through people”
The words ‘cognition’ and ‘cognitive’ refer to ideas, thoughts, knowledge and beliefs that people have. Cognitive processes are concerned with thinking, memory, understanding language, and perceiving and solving problems. Social cognition is about understanding what other people are thinking or feeling.
Cognitive psychology is difficult to define – try answering the question ‘what is thought?’

Schemas
Humans try to make sense of the world, try to understand it, so we can function in it. These are our schemas, and can often be inaccurate.
Define schema on page 362:

What could happen if you have an inaccurate schema about your body weight? About how much people like you? About how healthy smoking is?

Task: You have arrived at a restaurant. List all the things you would expect to happen during your visit.

This list is your schema about what to do at a restaurant. A set of rules.
What did Bower (1979) find?

When new situations arise we can employ our learned schemata to try to understand the situation. For example, the first time you visited a fast food restaurant you had to adapt your restaurant schema – no knives and forks etc.
We change and develop our schema through two processes:
Assimilation:

Accommodation:

Stereotyping
Stereotypes are examples of the schema we form about groups of people. Often inaccurate, they serve to help us understand and predict the behaviour of other people.
Men may have a particular stereotype of other men. They may believe that men don’t show their emotions – so when their friend isn’t showing they are upset after a bereavement they may assume that they are

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