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Cognizant Case Study

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As information and technology needs become more expansive, companies have to find a way to adapt and grow to the changing IT environment. By 2007, Cognizant delivered IT services from 24 global centers in 15 cities in 5 different countries. As they continued to grow at a rapid pace and pursue international market opportunities, they never failed to keep their strategy of “client centricity” in mind. They continued to prioritize their client relationships, and provided onsite teams for their clients that included people with expert knowledge about both the client and the industry (their Two-in-a-Box strategy really demonstrates their commitment to their client, more on this later). In late 2007, Cognizant announced the introduction of its Cognizant 2.0 (C2) delivery platform. It was designed to provide high-quality IT services a low cost using Web 2.0 technology, as well as to enhance collaboration in real time among workers based in multiple locations. Essentially, workers based all over the world would be able to connect and work with one another as if they were in the same office. During this same time, the landscape of IT professionals was shifting towards overseas, particularly India. Clients of Cognizant became worried about the concentration of IT assets of Cognizant in India, and Executives within Cognizant were very aware that India could not sustain world demand for IT talent forever. As a result of these worries, Cognizant had opened new development centers in Argentina, China and Eastern Europe, and were relying on C2 to become a system that would allow both internal collaboration and IT delivery regardless of geographical location. Francisco D’Souza and Malcom Frank of Cognizant both knew that this type of technology that their C2 was offering was necessary, but hoped it would be sufficient to sustain demands. The initial client response to C2 was mostly

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